New features from Emma designed to help marketing teams drive better business results
Emma, the leading email marketing and automation platform, announced the launch of new product features for digital marketing campaigns. The new product features include interactive marketing calendar, customized landing pages, and A/B content testing tools. Emma announced the update at the annual three-day event, Marketing United, its industry-leading conference for digital marketers.
“Marketing United is central to our belief that the best marketing doesn’t happen alone. We do our best work when we do it together.” – Emma
Create Landing Pages with a Single-Click Editor
Landing pages are critical to lead generation, but they often require multiple departments and a significant amount of time to produce. The centerpiece of the product launch is Emma’s new landing pages feature, which allows marketers to create a landing page using Emma’s drag-and-drop design editor and publish it with a single click.
Emma’s landing pages feature helps marketing teams save time and resources by completely taking web development out of the process and bringing the function in-house
Jeff Middlesworth, Chief Product Officer at Emma, says –
“Launching landing pages is the first step towards Emma becoming a true multi-channel platform with email as the foundation. Sharing our vision at Marketing United and getting feedback from marketers about how our software helps drive amazing results for their business are really inspiring.”
End-to-End Email Marketing Campaign Optimization
Middlesworth highlighted two additional components of the launch during his product keynote: A/B content testing and Emma’s interactive marketing calendar. With A/B content testing, Emma customers can test email content variables, like image placement, subject lines or call-to-action copy, to ensure they’re always delivering optimized messages to their subscribers.
The interactive marketing calendar provides marketing teams with a top-level view of their email campaign activity, making it easier to plan and collaborate, see what’s working and adjust their overall strategy on the fly
Marketing United Turns into an Ideal Launch Pad for New Product Updates
Marketing United is among the most widely followed events in the martech ecosystem. This year, the speakers at the event are –
- Mitch Lowe – Co-founder of Netflix
- Kevin Caroll – Co-Founder of Katalyst LLC
- Jay Baer
- Ann Hadely – Chief Content Officer at MarketingProfs
- Oli Gardner- Co-founder of Unbounce
- Justine Jordan – VP Marketing, Litmus
- Alison Kramer – Co-Creator of UnMarketing
- Rom Krupp – CEO, Marketing Vitals
Talking about the importance of the event, Clint Smith, CEO of Emma, points out —
“We’re blown away by how much this event has turned into a rallying cry for those who believe great marketing is personal, goal-driven, creative and – most importantly – genuinely helpful to your customers.”
By releasing new updates for email marketers, Emma helps marketers deliver unique content to each subscriber with a single click. This is clearly the most effective email personalization at scale available within marketing automation, offering integrations with existing CRMs by Oracle, Microsoft Dynamics, and Salesforce.