Lead Liaison to Integrate Marketing Automation with Microsoft Dynamics 365


Marketing automation provider, Lead Liaison, announces a fully-integrated solution for using marketing automation with Microsoft Dynamics 365.

Marketing and sales solution provider, Lead Liaison, announced an integration this week with Microsoft, giving users on both platforms the ability to incorporate Microsoft Dynamics 365 with Lead Liaison’s marketing automation platform.

Jen Worsham
Jen Worsham

“I am delighted to announce this integration,” says Jen Worsham, Director of Marketing and Client Relations at Lead Liaison. “It’s exactly what our Microsoft Dynamics 365 users have been asking for and we’re very happy to deliver. We also look forward to partnering with other Dynamics 365 users to provide them with first-class marketing and sales solutions.”

Cecilia Flombaum, Director, One Commercial Partner at Microsoft Corp. said, “We’re pleased to see Lead Liaison’s support and integration with Microsoft Dynamics 365. Dynamics 365 benefits Lead Liaison with an adaptable solution that helps customers more efficiently manage their business development activities.”

Through Lead Liaison’s Dynamics 365 integration, marketing automation and customer relationship management (CRM) are in perfect sync. Users can either manually push Prospects from Lead Liaison into Dynamics 365, or use powerful automation actions to create new qualified Leads for sales teams.

Marketers can build sophisticated omni-channel marketing campaigns on behalf of sales, deploy prospect/customer nurturing, and much more with a complementary “Sync to MSD” automation action to create new, warm Leads or update existing Leads/Contacts in Dynamics 365. Sales reps can use a manual sync button to push Lead Liaison Prospect’s into Dynamics 365.

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