With the arrival of smartphones, the balance of power has shifted from marketers to consumers. It is the ‘Age of the Customer’ and today’s customers demand personalized, relevant, and engaging experiences. Having pioneered internet communications and the online marketing space for over 18 years, Netcore, a leading digital marketing company, has transformed its brand identity to reflect the seismic changes in the ever-changing marketing technology landscape.
To help their clients create customer delight and achieve their strategic business goals, Netcore had created India’s first and leading full-spectrum omnichannel marketing automation solution in 2015 that puts customer experience at the center of marketing strategy. This philosophy is captured in the company’s new tagline—‘Experience the Infinite’—and its new logo, which features the infinity symbol at its center.
Given the industry expected growth estimates of about 340 million smartphones and over 225 million Facebook users in 2017, it is critical for brand owners to explore the power of Netcore’s infinite marketing and gain a first-mover advantage in the market, says the firm. Commenting on the new brand identity, Rajesh Jain, Founder and Managing Director, Netcore Solutions, said, “The company has led from the front with innovative services throughout, starting way back in 1998.” He further added, “Over the years, we have kept our promise to evolve with the market’s needs by introducing email marketing and mobility (SMS, IVR and voice based) marketing to becoming India’s first and leading cross-channel marketing automation platform (Netcore Smartech) that helps brands create personalized and real-time customer experiences.”
Providing an industry perspective, Kalpit Jain, CEO, Netcore Solutions, noted, “As per the latest NASSCOM report, Indian players’ share in the global Martech industry can grow to USD 45-55 billion by 2025. This is the age of the connected consumer. So, brands must shift their primary focus from the traditional, unidirectional, one-to-many broadcast-style of marketing to one-to-one, interactive, and hyper-personalized communication and conversations with their target customers.”
According to Kamini Rupani, Chief Marketing Officer, Netcore Solutions, the company introduced Smartech in 2015, it evangelized the marketing technology industry in India. “Our value proposition to our customers has evolved greatly, and so we decided to give our brand a completely new visual expression and fly a new flag. Netcore’s services have grown phenomenally in size, scale, and impact, and our brand personality too has evolved to reflect that growth and promise. With Netcore Smartech, the possibilities are infinite, and we can give our customers infinite experiences. That is not just the promise of Smartech, it is also our motto,” he further added.