Funding led by Partech Ventures; new funds will drive aggressive product development and further global team expansion
SendinBlue, the leading international digital marketing suite for small businesses, announced today $36 million in funding. Partech Ventures led the Series A round which will expand product offerings and support an initial 100 hires across offices in Seattle, Paris, and Noida, India, more than doubling the SendinBlue global footprint.
Since its founding in 2012, the all-in-one email marketing company has rapidly scaled its solution globally — with more than 50,000 users on its platform — to meet the demand for an all-in-one solution for SMBs to better engage customers through multichannel relationship-based marketing interactions.
SendinBlue Building An Aggressive Product Roadmap
Armand Thiberge, CEO of SendinBlue, said, “This funding is a testament to SendinBlue’s unique position in the digital marketing landscape and will be used to further our momentum as we enter our next phase of growth. We understand that today’s small business marketer needs an easy-to-use solution to power their digital campaigns. Incorporating new, innovative marketing channels into SendinBlue’s user-friendly interface will empower SMBs to efficiently implement advanced marketing campaigns previously reserved for enterprise teams. With the support of Partech Ventures, we’ll execute our aggressive product roadmap to solidify our position within every best-of-breed marketing and advertising technology stack.”
Each month, the campaigns sent through the SendinBlue platform reach 300 million customers in 140 countries and more than 10 languages.
In the US alone, SendinBlue has experienced a 125 percent year-over-year increase in new customers and projects users in the US to increase tenfold in the next four years. Globally, SendinBlue expects to grow revenue more than nine times by 2021.
SaaS Solution Fills the Void for SMBs That Need Dynamic Enterprise Tools to Stay in the Competition
“With just $1 million in outside investment to date, the company has grown its customer base more than 100 percent every year and achieved profitability. That kind of success only comes from an extraordinary team with a visionary product,” said Mark Menell, General Partner at Partech Ventures.
Mark added, “Small businesses need increasingly sophisticated solutions without the price tag or the learning curve of enterprise tools, and SendinBlue’s digital marketing suite fills that void in the marketplace. The company’s ability to democratize advanced digital marketing for SMBs through an easy-to-use SaaS platform is a strategic addition to the Partech portfolio.”
Engage Customers With Integrated Campaigns for Hyper-Personalized Experiences
Through SendinBlue’s customizable suite of digital marketing services, its users can design, send, and track integrated campaigns via email, SMS, and soon, other advertising channels.
With additional capital, SendinBlue will also expand its integrations ecosystem — which already includes widely used platforms like WordPress — to help SMBs build a personalized stack of tools to suit their workflow, goals and desired customer experiences.
Ionut Neagu, founder of CodeinWP and a SendinBlue user, said, “SendinBlue provides an end-to-end solution that allows me to configure highly personalized campaigns to better engage with customers. As a serial entrepreneur, I’ve leveraged SendinBlue’s powerful solution stack at three separate ventures, gaining 10,000 new customers. After switching from a standard email marketing tool, SendinBlue’s advanced functionality accelerated our growth by 10 percent and continues to help me build and maintain relationships with my customers.”
Currently, SendinBlue provides an is an intuitive SaaS solution empowering B2B and B2C businesses, e-commerce sellers and agencies to build customer relationships through digital marketing campaigns, transactional messaging (e.g. password request emails), and marketing automation.
Compared to other marketing solutions built for the enterprise-level budgets and expertise, SendinBlue tailors its all-in-one suite to suit the marketing needs of growing SMBs. SendinBlue was founded in 2012 by Armand Thiberge and Kapil Sharma, and later joined by Amalia Bercot as CMO in 2013 and Mickael Arias as CTO in 2016, with a mission to make the most effective marketing channels accessible to all businesses.