Previously, Kamau Has Delivered Results Around Inbound Marketing at Tech Startups, Publicly Traded Companies, and Mid-Market Organizations
SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR—announced today its hire of Nicki Kamau as Marketing Director, who will work to amplify and expand current marketing strategies for the agency and clients.
Kamau is responsible for web, social, and an enhanced video presence for SmartBug Media. Previously, Kamau was the Director of Marketing at Allbound, where she was part of a team that was responsible for increasing web traffic and sales leads through marketing. Kamau has a Bachelor’s degree from the University of Arizona and is a member of Houston’s HubSpot User Group (HUG).
“I am excited to join a team of such intelligent marketers. My hope is to not only continue the great work that has been done at SmartBug Media, but to strengthen and expand our marketing efforts into multimedia, while working to grow and develop our marketing team. I’m excited to get off and running and to work with an agency that is a leader in the industry,” says Kamau.
Kamau has delivered results around inbound marketing at tech startups, publicly traded companies, and mid-market organizations, and will be instrumental in SmartBug’s continued growth as an intelligent inbound agency.
“At SmartBug, we’re committed to practicing what we preach as an intelligent inbound agency. We deeply understand our own buyer personas and their businesses, and we use content marketing, web development, and public relations strategies to increase visibility, enhance credibility, generate inbound leads, and enable our own sales team to be successful. In short, we strive to be our best case study in inbound sales and marketing. We’ll be leveraging Nicki’s inbound and social media expertise to drive our internal incubator projects, specifically around video marketing, conversion rate optimization, and sales enablement practices to advance our inbound marketing results,” says Jen Spencer, VP of Sales and Marketing.
For 10 years, SmartBug Media has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. SmartBug Media is one of a handful of HubSpot Diamond partners in the world and is the highest-rated agency in the history of the HubSpot ecosystem. SmartBug Media also boasts the highest ROI documented from any HubSpot partner: 3,558 percent and 14,500 percent ROI on a six-month and three-year campaign, respectively. SmartBug Media is also a certified Great Place to Work, Inc. 5000 company, and the winner of 36 MarCom Awards in 2017.