Wylei Launches Optimization Cloud Powered by Machine Learning

The Wylei AI cloud technology produces real-time dynamic assembly of personalized ad content

Wylei Inc., an AI-cloud based machine learning company, released the Wylei Optimization Cloud, a SaaS platform that optimizes ad conversion rates by dynamically assembling and optimizing millions of intelligent custom creatives and increases brand engagement and ROI by over 50%

Meg Columbia-Walsh, CEO, Wylei

“Wylei is disrupting the marketing landscape. Our AI Predictive Cloud gives brands the power to connect and convert users with millions of dynamically personalized content pieces. AB testing is dead,” said Meg Columbia-Walsh, CEO, Wylei.

The new Wylei offering replaces A/B testing with AI (artificial intelligence) testing. It was recently awarded a broad patent for Adaptive Content. The Optimization Cloud leverages the recently awarded US patented Dynamic Content Assembly and Predictive Cloud that were until now available to only clients who worked directly with Wylei to execute campaigns.

With the release of this SaaS platform, any enterprise marketing team or agency can build highly optimized AI-powered predictive campaigns for email, video, Facebook and display ads in minutes.

Optimization Cloud lifts conversion rates by 35%-200%

Powered by Machine Learning, Wylei Optimization Cloud assembles email creatives from a pool of assets in real time.

Anomaly of a Predicted Ad.
Anomaly of a Predicted Ad. Photo Courtesy- Wylei

Thousands or even millions of potential variations are assembled within minutes and then optimized for each user – resulting in a massive lift in conversion rates anywhere from 35%-200%, achieving actual personalization at scale.

Using Wylei, the marketer simply creates a campaign, uploads the assets and embeds the code. The Wylei predictive technology handles the testing and refining with deep machine learning methods to show users dynamic and meaningful content. Moreover, the Wylei Optimization Cloud eliminates the need for technical or data science resources needed for audience segmentation which is easily feasible, harnessing the power of Wylei’s AI.

Wylie serves personalized micro segment ads in millions

hief product officer, Wylei
Mark Stutzman, Chief Product Officer, Wylei

Wylei serves millions of real-time personalized micro-segmented ads, emails, and video creative that offer 50% higher conversion rate than traditional ads. Wylei has the only AI Predictive Video solution on the market that assembles ads, email and social media assets that intelligently personalize and optimize them in real time.

Mark Stutzman, Chief Product Officer, Wylei explained, “Our customers have experienced the power of the Wylei AI Predictive Cloud coupled with our patented Dynamic Content Assembly cloud accelerating how optimized content is being served. By segmenting users in real-time and matching these consumers with intelligent optimized offers, we help our clients increase engagement with their customers, for significant conversion lift results.”

Read Also: Cloudwords and Lilt Join Forces to Bring Interactive Machine Translation for Faster Multilingual Content Creation

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