The Nielsen Marketing Cloud houses powerful marketing applications that can be used on their own or in concert with others. Clients can seamlessly move data between apps to increase learning and fuel a 360-degree view of their customers. More Nielsen and third-party applications are scheduled to be added over the course of the year.
Nielsen today launched its Nielsen Marketing Cloud in Europe, enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms. The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real-time campaign analytics applications. The Nielsen Marketing Cloud is immediately available in the UK and France, with Germany, Italy and Spain launching in the coming months.
“Our mission is to empower marketers to deliver more efficient and effective cross-channel experiences for their customers no matter where they are,” said Mark Zagorski, executive vice president, Nielsen Marketing Cloud. “With this launch, our global and regional European clients can now plan, activate and analyze marketing initiatives across multiple channels leveraging proprietary Nielsen data and applications that are unrivaled around the globe.”
The Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more deeply with customers by combining Nielsen’s world-class data, analytics, media planning, marketing activation and data management platform capabilities in a single cloud platform. The data synergies facilitate a deeper understanding of consumers and audiences, more effective one-to-one messaging, and superior ROI analysis and campaign optimization.
- Data Management Platform: The Nielsen Data Management Platform (DMP) is the central hub that manages and activates first-, second- and third-party consumer data.
- Multi-Touch Attribution: Multi-Touch Attribution (MTA) is a powerful analytics solution that powers side-by-side ROI metrics for all digital media channels to inform media spend and optimize marketing tactics.
- In-Flight Analytics: Tracks consideration and purchase-intent metrics in real time to enable in-flight campaign optimization, from media allocation to creative versioning.
- Data as a Service: Our data-as-a-service (DaaS) application houses one of the world’s largest collections of third-party data for use across digital media. Access exclusive Nielsen data at scale across CPG, retail, purchase, behavioral, television, lifestyle categories and more.