Fast-Growing Enterprise SaaS Company Shaping the Next Wave of Marketing Technology
Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced that it has acquired Boomtrain, a machine learning driven marketing technology platform that uses artificial intelligence to drive personalized messaging across all digital touchpoints.
Boomtrain developed the first marketing technology platform with machine intelligence at its core, enabling brands to better understand and communicate with their customers. Launched in March 2014, the Boomtrain platform has gained significant traction, attracting more than 120 clients including leading media companies such as CBS and Dow Jones. Boomtrain’s technology will become the personalization engine within ZetaHub, the Gartner Magic Quadrant-rated digital marketing hub. Following the acquisition, Zeta will hold one of the largest machine learning patent portfolios in marketing technology.
“We are delighted to announce the addition of Boomtrain’s world-class team and technology to Zeta Global,” said David A. Steinberg, Zeta’s Co-Founder, Chairman and CEO. “My co-founder John Sculley and I believe machine learning will fuel next-generation marketing technology. This acquisition accelerates Zeta’s already significant investments and achievements in machine learning to enable the world’s leading brands to deliver 1:1 marketing at scale.”
“We’re thrilled to be joining Zeta’s growing team,” said Chris Monberg, Boomtrain’s Co-Founder and CTO, who will become CTO at Zeta Global. “Our team was impressed by Zeta’s vision and commitment to becoming a leader in the nexus of machine learning and omni-channel messaging. Combining our innovative tech stack with Zeta’s scale will enable brands to achieve more than first generation marketing clouds.”
The integration of Boomtrain’s engineering and data science teams brings Zeta’s global headcount to more than 1,300 employees. Boomtrain’s San Francisco headquarters will become part of Zeta’s Silicon Valley Center of Excellence. Boomtrain’s Bangalore office will be Zeta’s third engineering hub in India and a center for investment in advanced R&D and machine learning.
The deal marks the 10th acquisition in 10 years for Zeta Global, and follows the closing of a $140 million Series F financing round in April of this year.