B2B Marketing Technology Experts Concep Made It Easier For Firms That Rely On High-Value Relationships To Drive Business To Access Their Digital Marketing Solution
Long-time Microsoft development partner, Concep has worked closely with Dynamics 365 to create a digital marketing solution that is seamlessly integrated. The solution enables sales, business development & marketing to work together more efficiently to manage B2B relationships and grow business. The firm have listed their solution on Appsource – Microsoft’s destination to help business users find, try and use line-of-business software as a service (SaaS) apps from Microsoft and their partners.
Concep adds a layer of communications functionality to Dynamics that delivers personalized campaigns for content, email, events, surveys and other data capture including client subscription management. Intelligent business reporting dashboards provide analytical insights to enable businesses to manage, nurture and maximize client and prospect relationships more strategically across the business.
Solution highlights include
- Intuitive, easy-to-use and fully embedded into Dynamics with single sign-on
- 360 view of contacts showing sales, business development & marketing activities across the business.
- Reporting and management dashboards including engagement scoring on individual and key accounts
Designed specifically to meet the requirements of professional firms, Concep offers both flexibility and scalability. Concep enjoys a solid reputation amongst leading legal, financial and professional services firms for providing reliable marketing technology solutions.
Freddie Hustler, Global Director of Sales & Client Services said, “We want Microsoft Dynamics 365 users to be able to have quick easy access to a solution that will help them achieve faster ROI on their CRM investment – being on AppSource makes that possible. B2B relationships are the key to building life-long customer value and this solution helps businesses do that within Dynamics without much effort.”