Pegasus Will Demonstrate Its Industry Leading Booking Engine That Harnesses The Power Of Big Data At World Travel Market (WTM)
Pegasus Solutions announces the public unveiling of its groundbreaking booking engine at WTM taking place November 6-8, 2017 in London, England. Now in use by customers around the globe, this latest Pegasus innovation is designed to provide hoteliers with increased control over their direct booking channel by delivering actionable intelligence and a holistic, 360-degree view of the customer decision journey. The new Pegasus booking engine improves hoteliers’ profitability by combining data-driven intelligence with a modernized mobile responsive design to power an e-commerce experience that maximizes the conversion of online visits into paying guests.
“The new Pegasus booking engine is designed with one core mission in mind: to help hoteliers connect, convert and continue engaging directly with guests to engender relationships, enhance brand value and increase profitability,” Sean Lenahan, CEO, Pegasus Solutions said.
The booking engine’s mobile-first design was developed with extensive focus group input for today’s and future market requirements, offering an intuitive hotel shopping experience for end consumers. Other features of the booking engine include: easy filtering, side-by-side room comparisons, context-sensitive promotions for upselling, strike-through pricing, rebooking from reservation histories, multi-room and multi-property booking, individualized dynamic pricing, corporate and membership pricing, room upgrades, and a rapid checkout experience to maximize conversion of consumers shopping to guests booking accommodations.
“We are excited that our new internet booking engine has been received well in the marketplace as it is the first of many forthcoming products supporting hoteliers’ direct channel with new business intelligence, guest profiling and call center products in the pipeline. Hoteliers require intelligent technology that efficiently drives business through their branded websites if they are to avoid simply becoming a low ranked search result on an online travel agency’s webpage. We’ve seen what happens to businesses that lose control of their direct sales channel and ultimately outsource their digital sales and marketing to e-commerce conglomerates in the retail industry and it’s not pretty. At Pegasus, we believe big data, artificial intelligence and other emerging technologies hold tremendous promise to enable hoteliers to control their own fate, promote their brand and sell directly to travel consumers,” said Lenahan.