In His New Role, Levine Will Oversee Digital Revenue Strategy and Development for All Direct and Programmatic Sales, E-Commerce, Subscriptions, and Audience Data
Penske Media Corporation (PMC) announced the promotion of its head of monetization Brian Levine to vice president of revenue operations, a role in which he will optimize digital revenue across PMC’s growing portfolio of iconic brands, which includes Variety, WWD, Footwear News, Deadline, Indiewire, TVLine, and Robb Report.
This appointment underscores PMC’s commitment to maximizing its growing audience by sourcing new ad products for direct sales, driving subscriber acquisition, and optimizing e-commerce sales, native advertising, video and other initiatives. In his new role, Levine will oversee digital revenue strategy and development for all direct and programmatic sales, e-commerce, subscriptions, and audience data. Levine will continue to report to PMC’s executive vice president of business development Craig Perreault.
“Brian’s deep knowledge of the digital advertising ecosystem is unique,” said Craig Perreault. “For us to continue to lead the industry we need to take advantage of the newest technology, including campaign performance data, to provide more value for our clients and emerging trends in the marketplace; we are excited that Brian will now assist other areas of our business with that same focus.
Levine brings to his new role an expertise in display advertising, technology, and user data for all of PMC’s revenue categories. Since joining PMC in 2014, Levine has overseen all programmatic and user data initiatives across the business, producing consistent revenue growth within the programmatic category by driving the adoption of new technology partners, new ad products, and performance optimization.
“I feel very fortunate to be part of an organization that, as a leader in the digital publishing space, is continually revolutionizing the industry,” said Brian Levine. “Stepping into this role expands my opportunities to collaborate with PMC’s internal teams and external partners in exciting ways and I look forward to what we’ll accomplish.”
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