Periscope By McKinsey and Dynamic Yield Announce Global Alliance

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Periscope By McKinsey and Dynamic Yield form a global alliance to deliver an end-to-end solution to drive enhanced personalization to consumers faster

Periscope By McKinsey, a suite of Marketing and Sales solutions, announced that it has forged a global alliance with Dynamic Yield, a leading personalization solution provider, currently personalizing content for more than 600 million monthly active users. The alliance will deliver an end-to-end solution that will enable CMOs and their marketing teams to drive enhanced personalization to consumers faster, increasing the number of relevant, individualized interactions (at scale) on a global level.

As marketers continue to search for methods to increase the speed and precision of their messages and offers, consumers – likewise – are raising their expectations of how companies should engage them in more personalized ways.

“This global alliance is going to offer our clients game-changing personalization offerings. Periscope Personalization Advisor will combine Dynamic Yield’s best-in-class personalization technology with Periscope’s analytics solutions and capacity building programs to help companies stimulate consumer demand across channels and touchpoints. The new Agile Marketing capabilities we’ll jointly deliver will transform the way our clients work,” said Brian Elliott, Managing Partner of Periscope By McKinsey

As a leader in the space, Dynamic Yield’s advanced machine learning engines will make it easier to deliver truly individualized experiences across customer touchpoints and for marketers to gain the real-time intelligence about what is working and what is not.

“Collaborating with Periscope By McKinsey is very exciting for us. The integration between Periscope’s deep expertise in personalization and digital transformation, and our leading technology platform will give clients the ability and the know-how to completely transform their multichannel marketing programs, achieving even better results than before,” noted Liad Agmon, CEO, Dynamic Yield.

Julien BoudetThe alliance will enable both organizations to stay ahead of the curve by co-developing next-generation marketing capabilities. “The race to achieve true one-to-one marketing is only accelerating. To enable full, cross-channel communications at scale with increased collaboration between stakeholders and technologies, marketers need a more effective engine. This platform provides marketing teams with the tools needed to deliver against this challenge,” says Julien Boudet, global leader of McKinsey’s work in personalization.

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