Digital Billboard Advertising Now Truly Accessible for Small Businesses via AdSemble Open Display Technology
AdSemble, the largest online marketplace for digital out of home (DOOH) advertising, announced its new offering Open Display, a first of its kind self-serve platform that helps small businesses harness the power, reach, and scale of high definition digital billboard advertising is now available in the Chicago market. By providing the flexibility to “choose the market of Chicago, a date range, set a budget and upload an ad,” Open Display makes advertising on digital billboards more affordable for small businesses to instantly advertise to hundreds of thousands of people in the 3rd largest media market of the United States.
AdSemble Open Display speaks to the growing demand within the DOOH industry. According to recent reports, OOH advertising budgets are projected to continue increasing in the years ahead:
US DOOH ad spending is projected to reach $4.5B in 2019. As one of the major movers in traditional medium advertising, global growth suggests DOOH advertising revenue will reach $18.04B in 2019.
“Today’s launch in Chicago reflects our commitment to bringing our industry-leading proprietary technology to the world. We first launched the Open Display platform in the SF Bay Area and it was met with immediate interest, user-traction and customer success. We are now excited to see its adoption in the great city of Chicago,” says Matthew J. Olivieri, Founder and CEO, AdSemble.
The process to use AdSemble Open Display is seamless and straightforward:
1. Create a Free account on AdSemble Open Display.
2. Set a weekly budget spend and region you’d like to see your ad displayed. The more you budget each week, the more digital billboards your ad will appear on and the more impressions you will receive. For example, a $500 weekly spend budget will account for approximately 75K+ impressions.
3. Upload creative that has the following specs: 1188 pixel width x 648 pixel height; 72 dpi; JPG.
4. Finally, the Open Display proprietary algorithm will automatically serve your ad to most optimal digital billboard locations within your region, budget and desired date range and will inform you of all the digital billboard locations where your ad is appearing.
After the campaign goes live, the advertiser can run a Digital Billboard Performance Report that shows where the ad appeared including photographic proof as well as the total number of actual impressions the billboard delivered.
AdSemble Open Display is now available within the San Francisco Bay Area and greater Chicagoland markets with plans to expand the platform to other major markets in the U.S., as the company anticipates greater nationwide demand with DOOH becoming an integral component of a “360” digital advertising strategy.