Frank Pica and Greg Stellato to Lead Demand and Supply Sides of Business Respectively
ADYOULIKE, the global AI-powered native advertising platform, announces two executive additions to its growing US-based team. Already Europe’s largest native ad platform and SSP, ADYOULIKE’s newest hires underscore the company’s commitment to expanding North American operations across the demand and supply sides of the business.
Joining the team is Frank Pica as Vice President, Demand and Greg Stellato, Vice President, Supply. Frank comes from Lockerdome, a US centric native platform where he was responsible for expanding the demand side of the business. Greg brings the team a wealth of experience spanning the advertising ecosystem, having worked at LocaModa (now Monster Media), Crowdly and most recently Criteo, where he helped grow strategic supply partnerships.
“As we continue to focus on bulking up our North American presence, the addition of Frank and Greg is already having a positive impact on our growing team and market position. Their combined experience in digital and native is impressive and a foundation of what we are building in the US,” said Francis Turner, US MD of ADYOULIKE.
“ADYOULIKE’s technology is deepening the personalization consumers expect through the use of artificial intelligence and dynamic content optimization. “I’m thrilled to be in a position to help marketers reach new audiences and to deliver their messages to the correct users, in the correct context,” explained Frank Pica.
“With the growing popularity of non-intrusive advertising, ADYOULIKE is well-positioned to lead the transformation towards an integrated experience for users, sellers, and buyers. I am excited to work alongside a great team at a critical stage to help exceed our aggressive goals on the global stage, as a trusted partner to agencies, brands, and publishers,” said Greg Stellato.
The growth behind ADYOULIKE is part of a larger, industry wide trend as US native advertising spend is predicted to top $28 billion in 2018, and soon more than half of all US ad spend will go towards native delivery. In conjunction with this, is the simultaneous rise of AI-powered personalization, with 60% of businesses looking to deploy AI-powered marketing solutions within the next 12 months according to Forrester.