New educational offerings to address AI and B2B marketing challenges and advancements
As the programmatic industry expands, helping marketers, publishers and everyone in-between understand the ever-changing technology landscape is as critical as ever. In response, AdExchanger, the preeminent global source for data-driven, digital marketing news, and views, is expanding the agenda on Day One of the PROGRAMMATIC I/O New York, the world’s largest programmatic media and marketing conference taking place this October 25-26 at the New York Marriott Marquis.
Complementing PROGRAMMATIC I/O’s existing program and its three standing track options, Programmatic Ops Talks, Programmatic Essentials, and Programmatic 101, the newest fourth option tackles the unique issues faced by business-to-business (B2B) marketers – delving into best practices on everything from account-based marketing and customer relationship management to marketing automation and measurement.
PROGRAMMATIC I/O also features a new Artificial Intelligence (AI) bonus track on Day One, giving attendees the chance to learn about the world of AI as it relates to media and marketing. Led by industry expert Quentin George, the co-founder and principal of Unbound, the agenda will include a fireside chat with top marketers and deliver an insider’s perspective on not only how leading brands are using AI today, but also what their expectations are for AI in the future.
“We’ve expanded PROGRAMMATIC I/O to allow marketers, publishers, agencies and technologists to tailor their learning experience to meet their specific needs,” said John Ebbert, Publisher & CEO of AdExchanger. “Whether it’s understanding how to capitalize on the coming wave of AI-infused solutions, solving specific B2B marketing challenges, taking a deep-dive on header bidding and private marketplace strategy, or understanding the influence of omnichannel marketing in the programmatic age, attendees are able to learn about the key issues and opportunities facing them today.”
The second day of PROGRAMMATIC I/O will feature case studies and discussions with representatives from across the industry including today’s top data-driven marketing innovators. Beginning with a presentation by Tiziano Cembali and Nicola Saraceno of Luxottica, the world’s largest eyewear company with brands including Ray-Ban and Oakley, other noteworthy speakers include Belinda Smith of Electronic Arts, who will discuss how her company uses data to support its enormous video game brands, and Nordstrom’s Walker Lockhart and Kindle Fell, who will share tidbits on the retailer’s plans for programmatic.
Closing out the two-day conference, AdExchanger’s Executive Editor Zach Rodgers will interview Omnicom Digital CEO Jonathan Nelson who will chart the future of paid media at his agency holding company, and explore how Omnicom’s data strategy is defined by an outsourced approach to technology with a bias toward programmatic advertising decision-making.
With more than 70 speakers and 50 sessions, PROGRAMMATIC I/O is expected to bring together 1,500 marketers, agencies, publishers, technologists and service providers.
Founded in 2008, AdExchanger is an award-winning integrated media company – which includes publishing and three large industry conferences devoted to the data-driven, digital marketing space. The company produces Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology, as well as two bi-coastal, leading conferences in programmatic media, known as PROGRAMMATIC I/O. In 2017, AdExchanger was acquired by Access Intelligence.