Leveraging programmatic technology aided in NBCU’s record ad revenue totals, enabled increase in number of advertisers by 90%. Companies will now work together to bring the approach to the NFL Season; FreeWheel’s DSP Beeswax is certified for buyers looking to appear in live events including Sunday Night Football. FreeWheel, a global technology platform for the … Continue reading FreeWheel and NBCU’s Programmatic Partnership For Paris 2024 Summer Olympics and Paralympics Contributes to Record-Breaking Streaming Event for Advertisers