JustPremium Announces New Ad Units That Increase Viewability at dmexco 2017

Just Premium

The rich media or creative video ad unit slides seamlessly into the content as the user scrolls and fully engaging the user with branded messaging

Brands are aware of how transparency in online advertising can have a significant impact on their investments if they lose control of their supply chain. As the noise around adtech challenges get louder at dmexco 2017, the innovative Rich Media Marketplace for programmatic – JustPremium launched a range of new advertising units, focusing to increase viewability by 80% on desktop and mobile devices. Additionally, it makes way for creatives to produce high-quality ads and gives them scope for greater creativity. Online advertising is killing creativity and JustPremium champions the ethos that agencies need to have the right canvas to produce engaging and high-quality creative.

“At the same time, JustPremium announced that it now connects advertisers with over 3,000 Premium Publishers across 25 countries.”

Also, JustPremium has recently joined the Coalition of Better Ads and is launching the We Love Better Ads campaign at dmexco. The aim of the campaign is to spark a discussion among advertisers, publishers and adtech companies on how the industry can best take advantage of the enormous opportunities it now has. This will come to life through a range of activities including events, a dedicated micro-site, white papers and more.

Previously only available via desktops through direct buys with publishers, the JustPremium Interscroller has now been launched for all browsing environments, whether desktop or mobile, as well as across JustPremium’s global publisher network.

By combining the advantages of programmatic and the user-friendliness of this product, JustPremium is meeting the goals of premium brand advertising and allows brands to engage audiences at scale via its marketplace.

The rich media or creative video ad unit slides seamlessly into the content as the user scrolls and fully engaging the user with branded messaging. As with other JustPremium ad units, the Interscroller gives advertisers more possibilities to develop creative and engaging campaigns.

Crucially, JustPremium’s Interscroller product is proven to increase viewability to 80% on Desktop and Mobile devices, a figure that is far higher than industry standards and one that JustPremium is constantly working to increase.

At the same time as launching the new Interscroller, JustPremium announced that its marketplace now connects 3000 premium publishers with advertisers worldwide. These publishers are based in 25 countries and cover multiple vertical industry sectors.

These vertical sectors allow advertisers to run targeted campaigns relevant to different consumer audiences. The fact that they are premium publishers means that they offer a brand safe environment, as well as adhering to high editorial standards.

Eric Visser, Just Premium - Image
Eric Visser

Eric Visser, JustPremium CEO, said, “When we started JustPremium in 2012, our goal was nothing less than to become a game-changer in the advertising industry.  Since then, we have seen huge growth, have consistently launched new ad units and products and have built up a trusted market-place for brand advertisers and premium publishers.

Eric added, “The launch of our new Interscroller at dmexco is another sign of our commitment to developing a better and more effective online advertising ecosystem, one that works for and connects both advertisers and publishers around the world.”

‘We Love Better Ads’ Offers Enormous Opportunities to AdTech Users

JustPremium’s commitment to more effective, more creative and more targeted online advertising is being brought to life through a new campaign called ‘We Love Better Ads.’

Starting at dmexco and over the next twelve months, JustPremium will initiate a new campaign called We Love Better Ads.The aim of the campaign will be to facilitate a discussion among advertisers, publishers and adtech companies on how the industry can best take advantage of the enormous opportunities it now has.

This will come to life through a range of activity, including events, a dedicated micro-site, and white papers.

Currently, JustPremium offers a comprehensive Managed Service from creating to delivering brand experiences. Brands and agencies can access premium inventory, available on the web and on mobile, through programmatic buy.

As a member of the Coalition for Better Ads, JustPremium is committed to helping shape best practice online advertising standards.Recently, the company was nominated for the Deloitte Fast50, which recognises the 50 fastest growing technology companies based in the Netherlands.

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