Laitman will oversee the organization’s recruitment function and overall people operations
Tapad, a leader in cross-device marketing technology, has appointed Lauren Laitman to serve as the SVP of People. Laitman brings more than 15 years of experience in human resources to Tapad.
In this newly created role, Laitman will oversee the organization’s recruitment function and overall people operations while enhancing and evolving Tapad’s approach to employee lifecycle management, from career development to coaching, mentoring and retention.
Prior to Tapad, Laitman served as VP of human resources at Collibra. Over the course of her career, Laitman has held senior HR positions at several leading technology companies, including Google, Zeta Interactive, Collective, and DoubleClick. Lauren has watched the ad tech industry evolve and has been responsible for helping companies grow their digital media and marketing teams in response to these changes. Laitman will report to Tapad’s CEO while supporting Tapad’s executive leadership team.
Human capital is crucial
Dave Fall, COO of Tapad said,”Investing in our human capital is crucial for Tapad, as we are in a time of unprecedented international team growth. Having worked with Lauren previously, I can say with conviction that her positive attitude and energy toward working with people is unmatched. At Tapad, our employees are our first priority. We’re excited to have her join and lead the team.”
Laitman said, “Tapad is a unique company regarding how it puts the wellbeing of its employees first, from the company’s robust benefits suite to their investment in continued education for employees. I look forward to using my experience to enhance the experience of the organization’s most precious asset: its human capital.”