Industry’s only programmatic-first insight and planning tool will offer a cross-device view to advertisers and brands
Adbrain, a global provider of intelligent cross-device technology solutions, has partnered with Media iQ, a global analytics and technology specialist, to provide media planners a complete cross-device view of customer data within AiQx (Media iQ’s new programmatic-first insight and planning tool) to the media planners.
Adbrain is the exclusive provider of cross-device data to existing clients of Media iQ’s media solutions in their longstanding innovative partnership. This updated product aids Media iQ to add more value on its AiQx platform, which was launched to help brands and agencies gain access to audience data insights via Media iQ’s 25 AI-powered solutions. AiQx comes integrated with Adbrain’s technology to power the cross-device element of this new offering.
John Goulding, Global Product Director at Media iQ, said “AiQx has been developed to help planners and buyers to go beyond panel-based data with real-time insight on consumer behavior and audience trends. Our clients will now be able to discover diverse insights about their target audiences, including a deeper understanding of the cross-device consumer journey thanks to Adbrain’s extensive and accurate customer identity solutions.”
According to Gareth Davies, CEO, Adbrain, “Our technology solutions are helping Media iQ clients to make sense of this multi-screen world, enabling users of AiQx to develop more targeted and relevant ad campaigns. Both Adbrain and Media iQ have strong foundations in AI technology which has strengthened our collaboration, allowing both companies to continue to innovate.”
A leading global analytics technology company, Media iQ uses its analytical platform AiQ to derive insights from data to drive business growth. The company fosters a clear vision for its clients to inspire their growth through insights. They possess expertise at ingesting large amounts of data, and modeling that into insights and then actioning these insights through a variety of products and services.
AiQ makes data valuable, insightful, and intelligent, which helps agencies and brands engage customers, grow sales and unlock new revenue opportunities.
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