The Customer Engagement Provider Would Use the Funding to Drive Global Growth
ROKT, a customer engagement solutions provider for e-commerce, has raised US $ 26 million in a Series B funding round. This brings the total funding it garnered to $ 34 million.
“This US $ 26 million funding round is one of the biggest this year for an Australian company. It represents more than investor confidence in the company. It serves as a reaffirmation of our belief that ROKT will persist in gathering speed along its path to becoming a company that profoundly changes the way brands acquire and convert customers worldwide,” said Tushar Roy, a Square Peg Partner.
The series B round consisted of US $ 15 million funding in February 2017, with a further US $ 11 million in June 2017 made by existing investors. The investment process was structured this way to facilitate ROKT’s acquisition of strategic assets to expand its product offering as well as accelerate the company’s global growth. In March 2017, shortly after the first installment of the funding happened, ROKT acquired CalReply – a platform that enables marketers to create a dynamic and real-time relationship with native smartphone calendars.
In addition, ROKT has added depth to its management ranks, notably managing directors to spearhead expansion in the EMEA and APAC regions. ROKT appointed Craig Shotland as its Managing Director for the Asia-Pacific. Before the funding in January 2017, Simon Edelstyn joined as its Managing Director of Europe, Middle East and Africa (EMEA) region.
Ben Wong, Managing Director at Moelis Australia, said: “Working with the ROKT team continues to be an immensely positive experience. We are pleased to have added further support to ROKT as it brings more benefits to more advertisers and e-commerce businesses across the globe.”
ROKT has also increased its headcount, and advanced its technology platform to deliver better results for advertisers and e-commerce partners in the company’s global network.
Bruce Buchanan, Chairman and CEO of Rokt, said: “All of us at ROKT are appreciative of this latest vote of confidence from our investors. It serves to further step up our efforts, sharpen our focus and continue to execute flawlessly at the intersection of digital marketing and ecommerce.”
Founded in 2010, the company brings significant benefits to e-commerce operators by applying its algorithmic engine to optimize customers’ journeys as well as monetize underutilized portions of their websites. It delivers native monetization for brands such as eBay, Ticketmaster, Live Nation, Gumtree, AXS, Dominos and Kogan, among others.