Technology, Finance And Marketing Leadership Additions Position Visto For Accelerated Growth
Advertising technology provider Visto announced several enhancements to the company’s senior management team, reflecting the company’s strong commitment to the development of forward-thinking, technology-driven solutions that address key pain points in the programmatic advertising ecosystem. The announcement follows the news that the company, formerly known as Collective, has become Visto, reinforcing the focus on its flagship product offering, the Visto Enterprise Ad Hub, an agnostic systems integrator for programmatic technology partners that empowers agencies, media companies and brands.
Advertising technology provider Visto announced several enhancements to the company’s senior management team, reflecting the company’s strong commitment to the development of forward-thinking, technology-driven solutions that address key pain points in the programmatic advertising ecosystem.
Appointed as Chief Technology Officer is Jaisimha Muthegere, who most recently led the development of the Visto Hub as a Senior Vice President. With over 25 years global experience directing, delivering and supporting development of enterprise and internet market-driven software products, Muthegere has been a critical driver behind Visto’s push for transparency throughout the ad tech stack. As CTO, he will oversee Visto’s global product and engineering teams, spearheading further innovation and development of the solution that brings brands, agencies and media companies control and visibility into the best path to advertising performance.
Michelle Nathan has been named Chief Financial Officer for Visto overseeing finance, legal and facilities for the company. Nathan was most recently Collective’s Senior Vice President of Strategy and Operations and brings with her an extensive background in corporate finance, financial planning and analysis and strategic planning. With over 25 years of experience in leadership roles for companies including Blue Cross/Blue Shield, Cablevision, Hachette Filipacchi Media and market research company the NPD Group, Nathan is charged with driving operational efficiency across the organization while adding strategic business support during this growth stage for Visto.
Visto has also brought on Daryl McNutt as Vice President of Marketing, with responsibility for building the Visto brand as well as the development and execution of growth initiatives for the company and the Visto Hub. With over 20 years of experience in leadership roles at innovative startups and technology companies, including Drawbridge, BrightRoll, comScore and Specific Media (acquired by Time, Inc.), McNutt brings to Visto considerable knowledge of marketing, analytics, research and business intelligence for fast-growth digital technology companies.
“With the release of our Enterprise Ad Hub, our branding change to Visto and the debut of our seasoned executive team, we are poised for incredible growth. The advertising industry has been ready for a revolution, and we are now ready to be at its forefront. Our mission is to bring transparency to the ecosystem and empower brands, agencies and media companies to gain clear analytics across their vendor stack, coupled with automation and efficiency in activation, creating a virtuous loop that drives performance overall,” stated CEO Kerry Bianchi.
Visto established its reputation for innovation in advertising technology over the past decade. They hold five patents that contribute to the Visto Hub’s unique capabilities for classification, tracking, targeting and reporting. Built as a vendor-neutral platform, the Visto Hub has over 30 integration partnerships and the ability to connect nearly any technology via API. Current clients include: media companies such as Tegna, Viamedia and Hearst; and agencies including Allscope and Swirl.
Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI.
Recommended Read: Programmatic TechBytes with Kerry Bianchi, CEO at Collective