Refer.com Acquires Referral Key

Refer.com Acquires Referral Key

The Move Unites The World’s Largest Online Referral Network with The World’s Leading Referral SaaS Solution

Recently Refer.com, Inc. shook-up both the SaaS and small business world by announcing its acquisition of Referral Key, Inc. – the world’s largest online referral network. Boston based Referral Key is home to nearly 5 million professionals and businesses who come together to connect and help grow each other’s businesses by referring prospective clients to one another.
Refer.com Acquires Referral Key
Tom Gay

Refer.com CEO, Tom Gay, described the opportunity, “At its core, it’s simple… Referrals are the primary source of new business for millions of professionals and SMBs worldwide. Refer.com SaaS products and services already deliver tremendous value to our diverse worldwide customer base. Today we welcome Referral Key members from over 200 countries into our family and we’re focused on bringing our tools to this expansive, growing Referral Key audience to help members reach their sales goals.”

Also Read: Small Businesses Benefit From Selling Through Amazon, Etsy, or eBay in Addition to Online Stores

Refer.com Acquires Referral Key
Lewis A. Weinstein

Lewis A. Weinstein, founder and CEO of Referral Key added, “These are exciting times. Refer’s compelling product offerings for small business professionals combined with Referral Key’s millions of referral-minded individuals is a natural fit and will drive significant value for our members.”

Also Read: How will AI Feed Account Based Marketing?

Refer.com Acquires Referral Key
Brandon Barnum

Refer.com President Brandon Barnum continued, “We will continue to ramp up our data-driven innovation and now Referral Key’s incredible numbers will supercharge our ability to bring even more value to our clients. We’ve already analyzed mountains of data, captured nearly 100K survey responses and gathered years’ worth of qualitative feedback; we know Referral Key members are clamoring for the services and products Refer has pioneered.”

Also Read: Five Keys to Managing Change

When asked how the Referral Key team viewed the acquisition, product guru Christopher Ott shared, “We all like Refer.com because in the small business world, Refer is to referral relationships as Salesforce is to a CRM. Refer is an evolving SaaS platform based on a proven methodology that delivers an edge to its customers. Referral Key members are serious about more effectively cultivating reciprocal referral relationships. With Refer.com we’re delivering on our promise to help millions of businesses gain sales breakthroughs!”

Financial terms of the transaction are undisclosed.

Recommended Read: More Than Half of Consumers Frustrated by How Brands Approach Engagement Today, Study Shows

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *