Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced an enhanced integration with Salesforce, enabling salespeople to share content in Brainshark with Salesforce contacts from within Microsoft Outlook. Building upon Brainshark’s long-established training and coaching integration with Salesforce, the new capabilities enable salespeople to:
- Find recommended content for the intended email recipient based on Salesforce record attributes, such as role and industry
- Easily email relevant Brainshark sales content, such as case studies and product videos, to Salesforce contacts and opportunities in the context of the sales cycle
- Track content engagement, including when and how long an asset was viewed, and sync those interactions with Salesforce records, enabling reps to take the next best action based on more complete and accurate information
“By connecting the content, data and technology across these systems, sales enablement leaders are not only making it much easier for their reps to sell but also gaining deeper insights into what content and training contribute to better sales performance,” said Rachel Goldberg, senior director of product marketing at Brainshark. “These enhancements exemplify Brainshark’s continued focus on helping organizations improve sales effectiveness from the CRM systems they use every day.”
Brainshark has also been certified by Salesforce as Lightning Ready. Lightning is the latest platform from Salesforce designed to provide a consistent, intuitive and flexible user experience on any device. Now companies can easily access Brainshark training, coaching and content resources from both Salesforce Classic and Lightning.
In addition, Brainshark now provides sales reps and managers with more flexible access to learning content in Salesforce Classic, Lightning and Salesforce1.