Brainshark, Inc. and Highspot, Inc. today announced the availability of their integrated sales enablement solutions to help organizations improve sales productivity and close more deals. Providing seamless connections between Brainshark’s application for rep onboarding and sales training, and Highspot’s platform for sales content management, customer engagement and analytics, the integration establishes a new standard in sales enablement.
“To drive better sales results, B2B companies today seek to address the many important facets of sales enablement across sales assets, sales talent and sales communications,” said Heather Cole, service director for sales enablement strategies at research and advisory firm SiriusDecisions. “Enablement functions are tasked with a wide variety of challenges to ensure rep productivity – from informing to training to coaching to content management to buyer engagement. Often these requirements are treated in a piecemeal way. Having access to all of these critical components in a streamlined fashion in an integrated platform, ultimately simplifies workflows, saves time and, most importantly, improves sales effectiveness.”
The combined Brainshark and Highspot solution – which unites in-context learning and powerful options for creating, sharing, managing and tracking sales content – helps reps reach their goals faster. It saves salespeople the hassle of managing logins for multiple products – driving increased training participation rates, knowledge retention and better buyer engagement. The integration also enables salespeople to more easily master their message and have more informed buyer conversations with the most effective sales content.
“Sales reps are under constant pressure to stay up-to-date and quickly respond to every opportunity,” said Robert Wahbe, Highspot CEO. “This integrated platform provides organizations with the training, content and engagement tools they need to improve performance and drive revenue. It also gives sales leaders a unified platform for optimizing sales processes and content strategy.”
Greg Flynn, Brainshark CEO, said: “The integration between Brainshark and Highspot simplifies the training experience for our joint customers. We’re making it easier for reps to access training from the same platform they use to have more powerful engagements with buyers. This formal and just-in-time training helps ensure reps are ready to have the types of high-impact conversations that win more deals.”
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“Brainshark makes it easy to create an impactful curriculum to help us expediently onboard and train our reps,” said Carrie Berg, director of education and training at iRhythm. “The Brainshark and Highspot integration will help us tie sales training to customer-facing materials to create a seamless and more complete sales process.”
“The fact that reps will be able to access Brainshark training on the Highspot platform will simplify sales processes and improve our ability to deliver high-performing content,” said Pete Alexander, director of digital marketing at iRhythm.