DemandGen Appoints Three New Key Members to Its Leadership Team



DemandGen, a world-class team of demand generation and marketing technology experts, today announced three key additions to its senior leadership team. They include Rob Bonham, Vice President of Sales; Eric Chebi, Director of Customer Success; and Anita Covelli, Director of Global Alliances.

We’re excited to be adding three incredibly talented and experienced new members to our leadership team. They signify our continued commitment to being the leading company in our ever-emerging marketing technology market,” said David Lewis, founder and CEO of DemandGen. “Having just reached our 10-year milestone, we’re ramping up for another strong decade, and I feel very fortunate that we’ve been able to attract leaders of such high caliber as Rob, Eric and Anita to fill these roles.”

Rob Bonham, Vice President of Sales, brings more than 25 years of experience in both operational and sales and marketing roles, having demonstrated continuous year-over-year growth in both large and small organizations. Prior to DemandGen, he was Executive Vice President of Marketing Solutions for Nimblefish, a marketing automation engine provider. He has served as Managing Partner of The Rockbridge Group, as well as CEO and President of connectME, a video platform company that delivered unique, 2-way video applications for IP network operators. Rob was also Senior Vice President of Operations for @Home Network Solutions, where he was responsible for all strategic planning, engineering, sales, marketing and operations, and successfully led the deployment of Broadband Internet in over 55 small and mid-sized cable markets throughout the United States. In his new role, Rob will be responsible for the leadership of DemandGen’s sales team, developing new business opportunities in current markets and global market expansion.
Eric Chebi, Director & Customer Success at DemandGen

Eric Chebi, Director of Customer Success brings more than 15 years of customer success experience to DemandGen, having served as Director of Customer Experience for Oracle’s Marketing Cloud in APAC. While at Oracle, he led a team of Customer Success Managers across the Asia Pacific region to help companies execute highly effective marketing campaigns across key interactive channels, including email, mobile, social, display advertising and the web. Prior to Oracle, Eric held senior marketing position at Listrack, Interush and ExactTarget. Eric will head up DemandGen’s Customer Success efforts, providing leadership in scaling methodologies to ensure DemandGen clients get the most from their marketing investments and exemplary service along the way.
Anita Covelli, Director of Alliances at DemandGen

Anita Covelli, Director of Alliances, has more than 20 years of experience in B2B software and services, including leadership roles in partnerships, product and marketing. Prior to joining DemandGen, Anita was Partner Development Director for Oracle’s AppCloud, where she focused on technology partner development as well as managing Oracle Eloqua and Oracle Content Marketing. During her tenure at Oracle, Anita managed more than 50 integrated AppCloud partners and grew her team from four to 20 people in just two years. She was instrumental in maturing offerings and processes to help scale AppCloud into the leading ecosystem of integrated marketing technologies. Prior to Oracle, Anita was Director of Strategic Partnerships for ReadyTalk. In her new role, Anita will manage and expand DemandGen’s strategic alliances and work with new and existing MarTech vendors to develop and bring to market service offerings to DemandGen’s clients.

In the 10 years since its inception in 2007 as the very first marketing technology agency, DemandGen has received numerous awards for growth and achievement. DemandGen’s clients include some of the top marketing teams around the world, and the company has received more 75 awards for marketing technology and operations excellence in large part due to the implementation of DemandGen’s methods for aligning sales and marketing departments and systems. DemandGen has been recognized twice by Inc. Magazine for sustained double-digit growth, and last year, the company was recognized by Fortune Magazine as a “Best Place to Work.”

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