Funnel Engine, an authority website on marketing automation, has been acquired by Blackstone Valley Group (BVG). The latest acquisition was announced by FE International. Funnel Engine, a business of Profit is Good Ltd. company, was built by the owner of the company – Richard Patey. This acquisition by BVG will enable the company to focus on and invest in online assets in different verticals.
Excited about the latest development around the acquisition, Richard Patey says, “It was great to work with FE International who found a strategic buyer who understands the value of content sites and the high margin business model. I am very much looking forward to working with Raghu Vohra and BVG in the transition and in the future.”
The sale of Funnel Engine is yet another landmark deal for FE International, the market leader in the sale of online businesses. FE International acted as sole adviser to Funnel Engine.
BVG is building its in-house technology portfolio in Callidus Ventures by acquiring businesses in marketing/sales/advertising verticals. Funnel Engine presented a compelling case to be acquired as a strategic fit, leading to the final step.
Raghu Vohra is confident about leveraging the expertise and audience reach of Funnel Engine. Raghu says, “Richard Patey is one of the leading evangelists in marketing automation and when we learned that Funnel Engine was for sale we jumped at the opportunity to add it to our portfolio. We look forward to scaling and broadening the reach of Funnel Engine for the benefit of consumers looking for marketing automation tools.”
FE International is a phenomenal advisory team for martech ecosystem. It has completed over $75 million worth of transactions in SaaS, e-commerce and content business acquisitions since 2010.
Who’s next in life for another acquisition after Funnel Engine?