New Brand, New CEO & New Solutions Fuel Performance for B2B Sales and Marketing Teams
To be successful at B2B demand generation or sales, you need to be focused on growing all stages of the pipeline and driving revenue. Yet for every hour you spend researching prospects, you spend one less hour engaging with potential customers and closing deals. With SaleScout, a B2B data solutions company, all the research is done on its side, so your teams can get back to the business of selling with 100 percent accurate, human-verified leads that generate greater than 20 percent close rates for some of the nation’s largest companies.
To align itself with its mission to fuel growth at all stages of the sales funnel and put an end to the cold call, TermScout has rebranded to SaleScout. The name reflects the focus placed on sales qualification and trigger-based leads, which the company calls Scouts. Serving sales and marketing professionals in the telecom, unified communications, cybersecurity, IT, cloud computing, office services and commercial real estate industries, SaleScout delivers the most accurate, highest performing B2B leads available. Since 2014, the company has been curating data and amassing a database of millions of verified decision-makers at more than 10 million companies. The database includes data on millions of technology hardware and software installations at the brand, system type and location level used for micro-targeting and sales, and nurturing campaign alignment.
Pinpoint accuracy comes with all products, but SaleScout takes its data to a higher level by adding customer success training, talk tracks and the contextual information needed to turn colds calls into warm calls and closed deals.
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An industry veteran and catalyst to the company’s growth, Chris Lynde was named chief executive officer in March of this year. Lynde has 35 years’ experience growing B2B and B2C data compilation, analytics and marketing technology companies. In 1995 Lynde launched one of the first cooperative databases for Experian, and he has held senior leadership roles at MDC Partners, Equifax and EDS. He has quickly elevated SaleScout to a high growth model by rapidly expanding the product suite and focusing on the different requirements of sales and marketing.
The company also added Steve Helle in October as senior vice president of operations and technology to support the growth of SaleScout by guiding data and IT initiatives through a strategic business model. A pioneer in the application of technology solutions for large marketing database systems, Helle was involved in the development and operations at NextAction/Datalogix, and I-Behavior before they were acquired by Oracle and Wunderman respectively. He brings more than 25 years of experience as a successful entrepreneur and technology executive.
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