Enhancements Include Best Practice Templates and Seamless Talent Integration for Advanced Functionality
Torchlite introduced upgrades to its Torchlite Action platform that radically enhances how marketing operates by creating a destination where marketers can go to get their job done. Torchlite Action provides on-demand expertise, tools for team and execution management and best practice templates in one location so teams can visualize their entire plan, create campaigns, collaborate on tasks and find experts to effectively execute campaigns to deliver business results.
“Marketers are facing increasing demands that require them to manage their time, technology and workforce differently. But even with today’s overwhelming amount of technology, we’ve yet to see a tool effectively meet their evolving needs,” said Susan Marshall, co-founder and CEO of Torchlite. “Torchlite was created to be a partner to marketers and bring together all that the marketing discipline requires. We worked with marketers to create a tool that allows them to map projects, identify gaps and quickly fill those gaps with content and expertise.”
Torchlite Action was designed to be dynamic and meet the needs of the next-generation marketer. As the marketing discipline shifts, many business leaders are considering the mix of employees, agency and freelance talent used and Torchlite Action is designed to meet needs and increase collaboration across all three categories.
“Many marketing teams aren’t able to effectively scale their workforce up or down through the peaks and valleys of their campaigns,” continued Marshall.
“Because of this, they are turning to freelancers and agencies, but haven’t had access to a tool that can help manage the team and expand it when needed. We see that marketers are put in an increasingly challenging position today. Our mission is to help make them wildly successful, not just sell them yet more software,” Torchlite CEO Marshall said.