Tout , the TV network for the Internet, announced a partnership with Grapeshot, a real-time marketing intelligence and optimization platform. With Grapeshot, Tout will enable advertisers to reach more than 85 million engaged viewers using technology that profiles words and phrases in digital content, providing a contextual filter for their video campaigns and the ability to block inappropriate content before their ads run.
According to eMarketer, automated ad buying is expected to grow to 84 percent by 2019. For advertisers, it represents an opportunity to reach as many of their target customers as possible in a more efficient, data-driven way. The challenge is making sure that every one of their video ads shows up in a legitimate and contextually relevant place.
“At Tout, we believe the best way for advertisers to reach the most engaged audience at scale is through personalized, relevant video content in environments that are safe and well-lit,” said Michael Downing, CEO of Tout. “The addition of Grapeshot provides an additional layer of safety from a trusted third party partner that their ads are showing up in legitimate places.”
With Grapeshot, Tout is able to give its advertisers the assurance that their brand will not be placed next to any content with which they do not wish to be associated. Additionally, Grapeshot is proud to process over 100 languages for Tout, delivering a truly global brand safety proposition, across Tout’s global publisher network. Grapeshot will also benefit advertisers by providing greater contextual marketing intelligence and optimization, allowing those who implement Grapeshot to make better-informed decisions at speed.
“We are excited to partner with Tout and jointly provide a world-class contextually-powered brand safety and marketing intelligence solution,” said John Snyder, CEO, Grapeshot. “With Grapeshot, Tout’s advertisers can be confident their brand values and performance objectives are aligned before the media commitment is made.”