Martech taxonomy 2016
Martech taxonomy 2016
Analytics
How B2B Brands Stay Visible As Clicks Disappear
For two decades, the rules of visibility on the...
The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has gone from a little experiment to...
Tealium Enables AI-powered Contact Center Solutions with Amazon Connect Integration
New bi-directional flow fuels personalized customer journeys and AI-ready...
Codacy Launches “AI Risk Hub” and “AI Reviewer” to Tame the Wild West of GenAI Coding
New AI code compliance suite delivers organization-wide governance for...
Triton Digital and Omny Studio Introduce Video Podcasting to Power the Next Generation of Digital Storytelling
Enhanced Platform Adds Video Support, Analytics, and Monetization Capabilities...
Marketing Intelligence
Magnite and REMAX Team Up to Power Commerce Media Expansion Across Onsite and Offsite Channels
Magnite will work with the real estate leader to...
MarTech Series’s Marketing Technology Highlights of The Week Featuring NiCE, Movable Ink, Adobe and more in martech!
Catch up on the latest in martech from Adobe's...
MarTech Series’s Marketing Technology Highlights of The Week Featuring Tealium, HubSpot, Cloudinary and more in martech!
What's redefining email marketing? And how are martech leaders...
The Growing Potential Of Native Advertising
Can Modern Marketers And Brands Create Compelling Native Ad...
MarTech Series’s Marketing Technology Highlights of The Week Featuring – SAS, Pacvue, Clinch and more in martech!
It's been an exciting year in martech! Catch up...
Sales & Marketing
Salesforce’s Agentforce Life Sciences Selected by AstraZeneca as Its Unified Global Platform to Help Transform Customer Engagement
Salesforce, the world’s #1 CRM, announced that AstraZeneca, a...
The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has gone from a little experiment to...
Trozzolo Communications Group Acquires Midan Marketing, Significantly Enhancing Meat & Ag Capabilities
Trozzolo Communications Group, an independent Kansas City–based marketing communications...
Retail AI Council Launches Shopper Context Protocol Working Group to Strengthen Customer Relationships in the Era of Agentic AI
The initiative unites retail and technology executives around an...
New Study Proves Data Integrity Is Critical Growth Driver in Digital Advertising
Groundbreaking research shows why leading brands are enhancing media...
Content
How B2B Brands Stay Visible As Clicks Disappear
For two decades, the rules of visibility on the...
The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has gone from a little experiment to...
What Local Businesses Should Know About Google’s E-A-T Requirements
As search behavior shifts and artificial intelligence reshapes how...
Clinch Unveils New AI Data Agents to Elevate Content Orchestration, Reporting and Analytics Across All Channels
Conversational Agentic AI Democratizes Creative Intelligence, Generating Unique, Actionable...
Smint.io, Censhare and Marmind Join Forces to Redefine Content Experiences for Leading Brands
Smint.io, a leader in content experience platforms, is proud...
Mobile
Iffel International Sets New 2.5-Second Mobile-First Website Standard
Agency achieves a 2.4-second mobile load time and unveils...
FlutterFlow Introduces Dreamflow Enterprise to Help Organizations Ship Production-Ready Mobile Apps Faster
New offering breaks down silos between product, design, and...
YACHTWAVE® Launches Branded Mobile Apps for Boat Manufacturers in Apple App Store and Google Play
Boat manufacturers can now offer customers their own factory-branded...
OnPage Expands Its Critical Communication Platform with New Multi-Language Mobile Support for Global On-Call Teams
Amid rising cross-time zone and multilingual oncall needs, the...
Trade Echo Launches Mobile App for iOS & Android, Delivering Institutional-Grade Trading Intelligence to Retail Traders
Trade Echo has released its new mobile app for...
Social
TokTak Launches Global AI Platform That Turns Any Product Link into Social Media Content
World’s first link-based AI platform that creates and publishes...
VizSense + Geminai: Women-Led AI Innovators Bring Holograms to Influencer Marketing
VizSense, the Boston-based AI influencer marketing agency, and Geminai,...
ICARO Media Group Enters New Multiyear Digital Network Deal with Elevator Giant Otis in Spain, Portugal and Africa
DOOH Partnership to Reach Over 2.4 Million Daily Viewers...
Beyond Vanity Metrics: Generating App Installs From Creator Videos
In the last ten years, as influencer marketing has...
Continua Brings Amazon, Google, Instagram, and TikTok Shopping to Social AI
Ahead of Black Friday and Cyber Monday, consumers can...
Insights
How B2B Brands Stay Visible As Clicks Disappear
For two decades, the rules of visibility on the...
The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has gone from a little experiment to...
MarTech Interview With Philipp Heltewig, Chief AI Officer @ NiCE and General Manager at NiCE Cognigy
Philipp Heltewig, Chief AI Officer at NiCE and General...
Guideline Launches Customizable AI Agent Dashboards, Advancing Conversational Insights and Analytics
Guideline announced a significant enhancement to its AI Agent,...
The Holiday Season: A Tipping Point for Advertisers
Marketers may have thought that they could wait until...
Predictive & AI
Kling AI Launches Video 2.6 Model with “Simultaneous Audio-Visual Generation” Capability, Redefining AI Video Creation Workflow
Kuaishou Technology, a leading content community and social platform,...
Salesforce’s Agentforce Life Sciences Selected by AstraZeneca as Its Unified Global Platform to Help Transform Customer Engagement
Salesforce, the world’s #1 CRM, announced that AstraZeneca, a...
How B2B Brands Stay Visible As Clicks Disappear
For two decades, the rules of visibility on the...
The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has gone from a little experiment to...
Retail AI Council Launches Shopper Context Protocol Working Group to Strengthen Customer Relationships in the Era of Agentic AI
The initiative unites retail and technology executives around an...
Technology
Kling AI Launches Video 2.6 Model with “Simultaneous Audio-Visual Generation” Capability, Redefining AI Video Creation Workflow
Kuaishou Technology, a leading content community and social platform,...
Salesforce’s Agentforce Life Sciences Selected by AstraZeneca as Its Unified Global Platform to Help Transform Customer Engagement
Salesforce, the world’s #1 CRM, announced that AstraZeneca, a...
The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has gone from a little experiment to...
New Study Proves Data Integrity Is Critical Growth Driver in Digital Advertising
Groundbreaking research shows why leading brands are enhancing media...
Iffel International Sets New 2.5-Second Mobile-First Website Standard
Agency achieves a 2.4-second mobile load time and unveils...
Analytics
How B2B Brands Stay Visible As Clicks Disappear
For two decades, the rules of visibility on the...
The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has gone from a little experiment to...
Tealium Enables AI-powered Contact Center Solutions with Amazon Connect Integration
New bi-directional flow fuels personalized customer journeys and AI-ready...
Codacy Launches “AI Risk Hub” and “AI Reviewer” to Tame the Wild West of GenAI Coding
New AI code compliance suite delivers organization-wide governance for...
Triton Digital and Omny Studio Introduce Video Podcasting to Power the Next Generation of Digital Storytelling
Enhanced Platform Adds Video Support, Analytics, and Monetization Capabilities...
Marketing Intelligence
Magnite and REMAX Team Up to Power Commerce Media Expansion Across Onsite and Offsite Channels
Magnite will work with the real estate leader to...
MarTech Series’s Marketing Technology Highlights of The Week Featuring NiCE, Movable Ink, Adobe and more in martech!
Catch up on the latest in martech from Adobe's...
MarTech Series’s Marketing Technology Highlights of The Week Featuring Tealium, HubSpot, Cloudinary and more in martech!
What's redefining email marketing? And how are martech leaders...
The Growing Potential Of Native Advertising
Can Modern Marketers And Brands Create Compelling Native Ad...
MarTech Series’s Marketing Technology Highlights of The Week Featuring – SAS, Pacvue, Clinch and more in martech!
It's been an exciting year in martech! Catch up...
Sales & Marketing
Salesforce’s Agentforce Life Sciences Selected by AstraZeneca as Its Unified Global Platform to Help Transform Customer Engagement
Salesforce, the world’s #1 CRM, announced that AstraZeneca, a...
The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has gone from a little experiment to...
Trozzolo Communications Group Acquires Midan Marketing, Significantly Enhancing Meat & Ag Capabilities
Trozzolo Communications Group, an independent Kansas City–based marketing communications...
Retail AI Council Launches Shopper Context Protocol Working Group to Strengthen Customer Relationships in the Era of Agentic AI
The initiative unites retail and technology executives around an...
New Study Proves Data Integrity Is Critical Growth Driver in Digital Advertising
Groundbreaking research shows why leading brands are enhancing media...
Content
How B2B Brands Stay Visible As Clicks Disappear
For two decades, the rules of visibility on the...
The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has gone from a little experiment to...
What Local Businesses Should Know About Google’s E-A-T Requirements
As search behavior shifts and artificial intelligence reshapes how...
Clinch Unveils New AI Data Agents to Elevate Content Orchestration, Reporting and Analytics Across All Channels
Conversational Agentic AI Democratizes Creative Intelligence, Generating Unique, Actionable...
Smint.io, Censhare and Marmind Join Forces to Redefine Content Experiences for Leading Brands
Smint.io, a leader in content experience platforms, is proud...
Mobile
Iffel International Sets New 2.5-Second Mobile-First Website Standard
Agency achieves a 2.4-second mobile load time and unveils...
FlutterFlow Introduces Dreamflow Enterprise to Help Organizations Ship Production-Ready Mobile Apps Faster
New offering breaks down silos between product, design, and...
YACHTWAVE® Launches Branded Mobile Apps for Boat Manufacturers in Apple App Store and Google Play
Boat manufacturers can now offer customers their own factory-branded...
OnPage Expands Its Critical Communication Platform with New Multi-Language Mobile Support for Global On-Call Teams
Amid rising cross-time zone and multilingual oncall needs, the...
Trade Echo Launches Mobile App for iOS & Android, Delivering Institutional-Grade Trading Intelligence to Retail Traders
Trade Echo has released its new mobile app for...
Social
TokTak Launches Global AI Platform That Turns Any Product Link into Social Media Content
World’s first link-based AI platform that creates and publishes...
VizSense + Geminai: Women-Led AI Innovators Bring Holograms to Influencer Marketing
VizSense, the Boston-based AI influencer marketing agency, and Geminai,...
ICARO Media Group Enters New Multiyear Digital Network Deal with Elevator Giant Otis in Spain, Portugal and Africa
DOOH Partnership to Reach Over 2.4 Million Daily Viewers...
Beyond Vanity Metrics: Generating App Installs From Creator Videos
In the last ten years, as influencer marketing has...
Continua Brings Amazon, Google, Instagram, and TikTok Shopping to Social AI
Ahead of Black Friday and Cyber Monday, consumers can...
Insights
How B2B Brands Stay Visible As Clicks Disappear
For two decades, the rules of visibility on the...
The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has gone from a little experiment to...
MarTech Interview With Philipp Heltewig, Chief AI Officer @ NiCE and General Manager at NiCE Cognigy
Philipp Heltewig, Chief AI Officer at NiCE and General...
Guideline Launches Customizable AI Agent Dashboards, Advancing Conversational Insights and Analytics
Guideline announced a significant enhancement to its AI Agent,...
The Holiday Season: A Tipping Point for Advertisers
Marketers may have thought that they could wait until...
Predictive & AI
Kling AI Launches Video 2.6 Model with “Simultaneous Audio-Visual Generation” Capability, Redefining AI Video Creation Workflow
Kuaishou Technology, a leading content community and social platform,...
Salesforce’s Agentforce Life Sciences Selected by AstraZeneca as Its Unified Global Platform to Help Transform Customer Engagement
Salesforce, the world’s #1 CRM, announced that AstraZeneca, a...
How B2B Brands Stay Visible As Clicks Disappear
For two decades, the rules of visibility on the...
The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has gone from a little experiment to...
Retail AI Council Launches Shopper Context Protocol Working Group to Strengthen Customer Relationships in the Era of Agentic AI
The initiative unites retail and technology executives around an...
Technology
Kling AI Launches Video 2.6 Model with “Simultaneous Audio-Visual Generation” Capability, Redefining AI Video Creation Workflow
Kuaishou Technology, a leading content community and social platform,...
Salesforce’s Agentforce Life Sciences Selected by AstraZeneca as Its Unified Global Platform to Help Transform Customer Engagement
Salesforce, the world’s #1 CRM, announced that AstraZeneca, a...
The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has gone from a little experiment to...
New Study Proves Data Integrity Is Critical Growth Driver in Digital Advertising
Groundbreaking research shows why leading brands are enhancing media...
Iffel International Sets New 2.5-Second Mobile-First Website Standard
Agency achieves a 2.4-second mobile load time and unveils...
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Established in 2016, Headquartered in CA, MarTech Series is a fast growing online publication that covers News, Insights & Trends about Marketing Technology from around the globe. MarTech Series keeps the modern marketer abreast of all the important developments in the Martech Landscape. MTS covers a mix of pioneering Martech happenings, entrepreneurial initiatives, creative exchanges and insights from industry leaders. We cover the entire spectrum of AdTech, SalesTech, and MarTech including advertisers, publishers, enterprises, agencies and the entire B2B marketing ecosystem. MTS has quickly grown to become one of the most popular resources amongst some of the world’s largest organizations and marketers for updates on modern marketing tools, martech stacks, strategies, articles, online seminars, discussion forums, and much more.
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Latest Articles
Kling AI Launches Video 2.6 Model with “Simultaneous Audio-Visual Generation” Capability, Redefining AI Video Creation Workflow
Kuaishou Technology, a leading content community and social platform,...
Salesforce’s Agentforce Life Sciences Selected by AstraZeneca as Its Unified Global Platform to Help Transform Customer Engagement
Salesforce, the world’s #1 CRM, announced that AstraZeneca, a...
How B2B Brands Stay Visible As Clicks Disappear
For two decades, the rules of visibility on the...
Most Popular
The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has gone from a little experiment to...
NIQ and Amazon Marketing Cloud (AMC) Collaborate to Measure Reach and Impact of Cross-Platform Ad Campaigns in Italy
NIQ and Amazon Marketing Cloud (AMC) have announced a...
From Fragmentation To Impact: Why Healthcare Marketing Needs A Unified, AI-Ready Data Infrastructure
The audience data that healthcare marketers need today is...
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