Banner Before Header

Merkle Named a Strong Performer Among Performance Marketing Agencies

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been recognized among the top performance marketing agencies by leading independent research firm Forrester Research, Inc. The agency was recognized for its people-first approach to performance marketing and for being strong in both paid search and programmatic display. Forrester recently released The Forrester Wave: Performance Marketing Agencies, Q3 2019, naming Merkle a strong performer. The report assesses the state…

Cloud Based Video Conferencing Service Provider, IVCi, Lists Four Benefits of a Career in the AV Industry

With the technological world ever expanding through our daily lives and workplaces, there's no doubt that the AV industry is growing by billions of dollars each year. The AV industry is not often pursued by students because of its lack of exposure as a viable career path, but there are tons of industry pulls for pursuing a career in AV technology. Cloud based video conferencing service provider, IVCi, lists four major benefits of a career in the AV industry. Calling to Conceptual Problem Solvers: AV integration comes…

Taking the Sales Approach to Marketing – Part 1

Recently, Women In Revenue, an amazing organization empowering current and future female leaders in Sales and Marketing roles, asked me to do a “thought leadership” presentation in front of, and alongside, inspirational women who have written books, been keynote speakers and have thousands of followers on Twitter. Needless to say, I was a tad nervous. All I have are my experiences—my failures, successes, and lessons learned along the way—but, does that really qualify me as a thought leader? Using those experiences to…

LAB Launches New Method to Aid in the Detection of Potentially Vulnerable People Online

New Approach Will Enable Brands to Ensure They Address the Needs of Vulnerable Customers Throughout the Digital Journey Digital agency LAB, part of the LAB Group of agencies, has announced the launch of a proprietary method to identify vulnerable customers online. The Intra-Browser Vulnerability Assessment (IBVA) assesses the likelihood that a customer is vulnerable, based on their behaviour within a purely digital transaction – such as the purchase of a personal loan or investment product. LAB developed the tool in…

What Is AI Marketing and How It Impacts SaaS Cloud Industry?

AI Marketing is a combination of AI principles and applications directly applied to Marketing concepts to target, acquire and retain customers. In a short span of time, Artificial Intelligence and Machine Learning (AI ML) have become the central marketable assets for SaaS and Cloud businesses. "Technology Maturity" of the organizations which are already offering and leveraging AI ML and data infrastructure in the Cloud range from start-ups, to innovators and pioneers, to leaders and trend-setters. The worldwide…

MarTech Interview with Vanita Pandey, VP of Marketing at Arkose Labs

"While technology is key, it is the people and customers that make the work rewarding." Tell us about your role and journey into Technology. What inspired you to start at Arkose Labs? I am the VP of Marketing for Arkose Labs where I am responsible for establishing Arkose Labs’ global brand, driving demand and building the go-to-market strategy, as well as establishing the Product and Market positioning. Prior to Arkose Labs, I had the chance to work with some of the world’s biggest brands in payments as well as successful…

MarTech Interview with Marie Rosecrans, SVP of SMB Marketing at Salesforce

"Any business, but particularly small ones, needs to be continually focused on making sure the customer experience is unique and differentiated." Tell us about your role and the team/technology you handle at Salesforce. I’ve been at Salesforce for nearly 12 years in various roles; currently, I lead the Small Business Marketing team. As a daughter of immigrant entrepreneurs, I’m super passionate about small businesses, so empowering them with the tools and resources they need to grow is a dream role for me. To build the…

The Digital Marketing Transformation: Accelerate the Path to Marketing Maturity

Organizations today are embracing new technology to improve organizational efficiency and cost savings. AI, Machine Learning and Big Data are the new innovations powering this tech-driven Marketing revolution. Yet, Digital Marketing is still in its infancy – around 25 years since it began. However, organizations with the will and rigor to navigate Digital Transformation will increasingly leave the rest behind. So, how can organizations reach advanced levels of Marketing maturity? The Barriers Preventing Digital Marketing…

5 Use Cases for Natural Language Processing (NLP) Techniques in Marketing Analytics

In the analytics world, there are a wide range of tools and KPIs to choose from in order to measure your Marketing data. One growing use case is Natural Language Processing (NLP), the act of getting a computer to interpret and analyze data involving human language. NLP is often used to gain a qualitative understanding of the “why” and “what” of a situation, and enables users to make more insightful decisions. In Marketing Analytics, NLP can be used to understand your audience's intentions so that you can create smarter, more…

AdRoll Group Rebrands as NextRoll, Launches Marketing Platform Services

Releasing the APIs powering the RollWorks and AdRoll business units, NextRoll continues evolution beyond retargeting roots AdRoll Group announced it has rebranded as NextRoll, Inc., a marketing and data technology company. Additionally, NextRoll is introducing external APIs to open its infrastructure, technology and data to a wide array of new companies. NextRoll is now comprised of three business units: RollWorks, an account-based platform for B2B marketing and sales teams; AdRoll, a growth marketing platform for…

5+Types of AI Tools to Enhance Mobile Marketing Campaigns

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and…

MarTech Interview with Ani Obermeier, VP of Marketing at Smartling

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. How did you end up at Smartling? Like for so many, travel has been my passion since childhood. You could call me a “stamp collector” if that was still a thing. There is nothing more invigorating to me than experiencing different cultures, immersing myself in local customs and communicating with the locals. It feeds my curiosity,…

MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C

"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and moments that matter most."   Tell us about your journey to Marketing Technology. What inspired you to join 4C? Well, I just opened the MarTech phone book and 4C was at the top before the A’s! Just kidding of course, though it’s awesome being first in every list. Fun fact: 4C is named after an airplane seat. Our CEO got an upgrade, which eventually led to him meeting our Chairman and…

NoxInfluencer Helps People Use YouTube Channel Stats for Channel Optimization

NoxInfluencer, a free-to-use YouTube analytics tool, is allowing people to view YouTube channel stats, including YouTube earnings and rankings, YouTube video analytics and live subscriber counts. Besides helping YouTubers and social media managers with optimizing and improving their YouTube channels, the analytics tool also helps people view and compare YouTube channel stats. Users of the analytics tool can easily view their YouTube channels' global and country ranks, as well as estimated YouTube…

New Survey Reveals Americans Choose Dentists Based on Online Reviews, Proximity and Rank in the Search Results

A new survey highlights the average American's selection process during a Google search A new survey of 1,500 Americans between the ages of 18 and 65+ examines how people choose a dentist or dental clinic when doing a Google search for a dentist in their city. The study was commissioned by IronMonk, a renowned New York based digital marketing agency. Survey Question & Findings The survey asked 1,500 Americans the following question: You are searching for a new dentist near you on Google, and you get…

What Desktop Security Vulnerabilities Mean for Your Business Marketing

Consumers are vocal about how brands use their data. To stand out in a good way, marketers and advertisers need to stop focusing on the information they can glean from customer data and build campaigns that capitalize on consumer expectations. Most of the current outcry against misuse and abuse of private user data centers on mobile. However, a recent report by The Washington Post reveals that desktop browsers also pose significant vulnerabilities for data security. Investigating “the secret life of our data,” tech…

Account-Based Marketing: Flipping the Funnel to Fuel Success

Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align Marketing and Sales efforts There’s an approach to Marketing that’s turning the B2B world upside down. Account-based marketing (ABM) is a strategy that’s helping B2B companies boost revenue with a more targeted, Omnichannel approach. ABM concentrates Sales and Marketing resources on a clearly defined set of accounts and personalizes campaigns to help ensure messaging resonates with…

Is Customer-Centricity Still a Fantasy in Marketing and Sales?

How would you define a Customer Experience strategy for an 'invisible' customer? Despite all the data and analytics that marketers now have access to, the customer continues to be an invisible identity - putting massive barriers in the way of developing a customer-centric approach for Marketing, Sales and Service. The Customer Service industry has transformed dramatically in the last 5-6 years. We have often heard from MarTech leaders debating over customer experience as a destination or a journey. For both cases, we feel,…

MarTech Interview with Niki Hall, CMO at Selligent Marketing Cloud

"Make sure your data policy is architected for the needs of each geography and business priority - it’s the only way to make sure that you can use AI." Tell us about your role and journey into Technology. What inspired you to be part of Selligent Marketing Cloud? My career started on the agency side in the automotive sector, working with brands such as BMW and Porsche. Following that I made the switch to high-tech, working with other leading brands Cisco, Polycom and most recently Five9. Having always been fascinated with…

How to Break Through the Marketing Clutter: Red Paper Plane Launches Enhanced E-Commerce Site with High-Impact Designs

Interactive, Dimensional Print Communications Deliver High ROI Red Paper Plane (RPP), the only resource for design-it-yourself dimensional mail and marketing materials, announces the launch of an enhanced e-commerce website with state-of-the-art products, improved navigation and a streamlined ordering process to bring messaging to life. With a 5 Star Trust Pilot rating, RPP's unique and high-impact formats, featuring video in print brochures, pop-ups and virtual reality viewers, are uniquely effective at helping clients…