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Welcome to Teads, The Global Media Platform

With Recent Product Expansion Beyond Video and Continued Adoption of the Teads Platform by the World's Top Publishers, Teads Reveals Expanded Company Vision and New Tagline Teads' development has long been fueled by a vision to build the definitive platform that unites and empowers the world's top publishers to provide a global alternative to the advertising ecosystem. To articulate this vision clearly to the marketplace, Teads is sharing its expanded company vision and adopting the tagline, "The Global Media Platform."…

Pitch Raises $19 Million to Take on Microsoft’s Powerpoint

Microsoft’s Powerpoint Has 1 Billion Installs, 500 Million Users and 95% Market Share in the Domain. as Tall as Pitch’s Claim Seems, They Declare That They Are Building a Product for the Slack Savvy Pitch, a Berlin-based start-up, is challenging the authority of Microsoft’s PowerPoint by launching a competitive product in the summer of 2019. Pitch’s team is the same echelon that founded Wunderlist, which Microsoft acquired to bolster their ‘to-do’ functionality sphere. The company has already raised $19 million in a…

SugarCRM Elite Partner FayeBSG to Showcase Sugar Messaging Powered by Ytel at SugarCon 2018, Bringing Texting Capabilities to the Visionary…

SugarCon 2018 Sponsor FayeBSG to Showcase Sugar Messaging powered by Ytel, Will Host Live Demos at Their Booth Showing How to Send and Receive Texts with Sugar Faye Business Systems Group is a technology consulting and software company that helps companies grow by working with them to implement innovative and effective financial and business systems. As the SugarCRM Global Reseller of the Year and a SugarCRM Elite Partner, FayeBSG is known for their SugarCRM integrations with Sage 100, Quickbooks, Intacct,…

Brand Management Platform Frontify Raises $8.3 Million to Fuel Product Innovation and US Expansion

Frontify’s Platform Helps Businesses Ensure a Smarter and More Consistent Branding Across Human, Physical, and Digital Touchpoints Brand management platform Frontify has raised $8.3 million as it looks to build more products and expand in the US. The Swiss startup, headquartered in St. Gallen, raised the Series A money in a funding round led by venture capital firm Blossom Capital. Frontify’s seed investors include Doodle cofounder Myke Naef, former Googler Thomas Duebendorfer, and Cédric Waldburger of Tenderloin…

How Customer Voices are Powering ABM Campaigns

Customers Offer Trusted Information About Buyer Value Because Business Networks Are Rich with Potential Prospects. Businesses Shouldn’t Miss the Impact of Customers as Advocates to Boost ABM Campaigns ABM has exploded in the B2B marketing scenario. It is incredibly precise, targeted and personalized when compared with other inbound and outbound strategies. 65% marketers have confirmed that ABM is helping them find customers easily. ABM aligns the whole organization around the right kind of customers. Here the right…

Is Omnichannel Sales Killing the Need for Sales Reps?

Enterprises have been eagerly deploying new digital sales technology for more than a decade. Customers can now purchase on websites, mobile devices, social media, and even chatbots, without encountering a live person at any point during the sales process. This model represents a 180-degree transformation from the traditional model of in-person and relationship-based selling. So where does this leave salespeople, who are increasingly being removed from the customer journey? In the rush to embrace digital transformation,…

Engagement Labs Inks Multi-Year Deal with Kantar’s Analytics Practice in UK, Unit of WPP

Kantar Taps Engagement Labs as Partner to Bring Innovative Social Intelligence and Analytics to UK Marketplace Engagement Labs Inc., the industry-leading data and analytics firm that specializes in social intelligence for leading brands and companies, has announced a new partnership with Kantar Analytics Practice, a unit of WPP, the £15 billion British advertising and public relations conglomerate. The partnership includes a multi-year licensing agreement for the exclusive rights to sell Engagement Labs' TotalSocial…

How to Stand Out in the Inbox During Seasonal Events

While working at his previous email marketing business, Mike recognized the challenge of data aggregation in the e-commerce space, launching Fresh Relevance in 2013 with co-founders, Eddy Swindell and Pete Austin, to solve this data-need and optimize the customer journey. What do Valentine’s Day, the Super Bowl, Mother’s Day and Black Friday have in common? They’re all massive marketing opportunities for brands. What else do they have in common? There’s such an abundance of promotions around them that they’ve become…

Heartbeat Reaches 250,000 Real Women Influencers

Innovator in Influencer Marketing, Heartbeat, Celebrates Milestone in Brand Ambassadors and Gives Authentic Voice to a Generation Heartbeat, a social marketing and ambassador platform, has now exceeded a remarkable 250,000 micro-influencers with less than two years in the space. The platform empowers real women to get paid for sharing products on Instagram while enabling brands to connect with a captive and intimate audience. Through daily marketing initiatives and micro-influencer campaigns that focus on authenticity and…

Capgemini Reinforces Its Digital Services Portfolio in Italy with the Acquisition of Doing

Capgemini announced the acquisition of Doing, a full service digital agency based in Italy. This bolt on acquisition further expands its local digital services capabilities and aligns with the ambition of Capgemini Invent, the Group's global business line, launched recently to help CxOs envision and build what's next for their businesses. "Doing's multi-disciplinary team, entrepreneurial spirit and impressive client roster are highly complementary to the Group's make up. It is a natural fit with our local team in Italy,…

Affinity Ups the Ante in Professional Social Networking by Launching the Alliances Solution

Marketers Will Benefit from the ‘Alliances Solution’ as They Would Be Able to Do Much More with Social Networking Platforms. The Solution Directly Competes with Popular Players such as Linkedin Affinity, an enterprise that specializes in building solutions around relationship intelligence announced the launch of their ‘Alliances’ Solution. This avant-garde software drastically expands the horizons of marketing professionals. Essentially, ‘Alliances’ will help marketers expand their network through real-time insights from…

The Era of Paid Social Media Promotions Has Just Begun

In 2018, Social Budgets Have Exceeded 30%, and the Ad Revenue Attributed to Social Media Is Set to Touch $51 Billion by the Year-End Paid social media promotion is not just earned impressions, clicks, organic video views or farmed comments. It’s a conversation that is forged between real identities, offering a chance for every ad campaign to connect and expand audience reach for higher revenue. Why This Suddenly Focus on Paid Social Media Promotions? It has been a year of remarkable transformation for the social media…

CPQ: A Foundational Component of Digital Experience Platforms

In the 1990s, SAP campaigned for businesses to embrace enterprise resource planning systems to integrate and automate essential business processes. Two decades later, Forrester took this idea even further with a push for the digital experience platform (DXP) — a new “box” of software solutions designed to power the customer experience and feed customer insights back into the enterprise. The reason behind the crusade for DXPs makes sense. As the internet evolved, people wanted to make purchases and conduct business online.…

7 Tips for Boosting E-Commerce Sales with Live Chat

It’s 2018, and e-commerce is truly having a moment that is showing no signs of ending. Convenience, necessity, leisure, and the pursuit of better deals are just a handful of the factors that are attracting buyers to their devices instead of physical stores. For companies hoping to capitalize on the changing retail landscape, it is important to have the right tools in place to deliver the customer experience that buyers want. The pressure to deliver on that customer experience — which includes the ability to communicate…

Dreamforce Interview with Raju Vegesna, Chief Evangelist, Zoho

“As machine learning algorithms develop at an alarming pace, it won't be far-fetched to say that sales would be a much easier job by 2020.”Tell us about your journey into software and how you reached Zoho.  Our software journey began in 1996 with Adventnet, which was into network management software. It was quick to pick up pace and before long, we started serving some of the biggest telecom brands. Our cloud journey began in 2005, with our bestselling product — Zoho CRM. Today, Zoho consists of over 40 different apps and…

TechBytes with Steven Tracy, Director of Campaign Services, SmarterHQ

Steven Tracy Director of Campaign Services, SmarterHQ A few years ago, segmentation and really identifying your individual subscriber was a huge part of the email marketing conversation, and predictive and behavioral intelligence takes this even further. We spoke to Steven Tracy, Director of Campaign Services at SmarterHQ, to understand the analytics that email marketing teams should focus on to identify if their tools are working well.Tell us about your role at SmarterHQ and the team/technology you handle. Since…

Teradata Vantage, the Platform for Pervasive Data Intelligence, Empowers Enterprises to Analyze All the Data, All the Time

Teradata, the industry's only pervasive data intelligence company, announced that Teradata Vantage – the company's next-generation analytics platform – is now available to all customers. Vantage allows enterprises to uncover actionable answers to the toughest business questions by tightly integrating the best analytic functions and engines to provide a scalable, agile platform that enables organizations to drive business value. It also provides access to a wide variety of descriptive, predictive and prescriptive…

Adwerx Selected as Finalist for 2018 NC Tech Awards

Adwerx, an innovator in digital advertising, has been selected as a finalist for the NC Tech Awards Industry Driven award. The NC Tech Awards is North Carolina's only statewide technology awards program that recognizes achievement in technology and is presented by NC TECH (North Carolina Technology Association). Adwerx believes in making online advertising simple and easy-to-use by providing a single platform that allows businesses of all sizes to launch effective ad campaigns. Through Adwerx Enterprise, Adwerx works with…

OneTrust Unveils OneTrust 4.0 – The World’s Most Intelligent and Automated Privacy Management Platform

New Features Include Vendor Risk Management, Incident and Breach Management, Intelligent Visuals for Data Mapping, Consent Analytics, Targeted Data Discovery and Automated Data Subject Requests Today at PrivacyTech, the leading event for privacy technology, OneTrust announced new updates to its privacy management and marketing compliance software: OneTrust 4.0. In the largest update to the platform of the year, OneTrust 4.0 will bring new features and improvements across the comprehensive suite of OneTrust products and…

Why Refrigerator TV Is the Next Cool Ad Opportunity

If you want to see the future of connected computing, check your fridge. Many prognosticators believe that the mobile era is a placeholder until we reach an age of ubiquitous computing. The first test of this hypothesis will be whether smart refrigerators catch up in the way that smartphones have. OK, that’s an unfair comparison. A smartphone is a versatile device that can be used to do everything from tell time to navigate to play games to yes, make phone calls. A smart refrigerator, by contrast, is maybe a two-trick…