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MJ2 Launches New Branded Video Testimonial Tool

Bounce Makes Video Marketing Easy for Companies, Brands and Customers Harness the power of branded video testimonial content with Bounce, a one-stop video marketing tool by MJ2 Marketing. Once considered to be a small piece of a company's overall marketing strategy, a video revolution has made it a necessary component of a brand's outreach, ad campaigns and, particularly, social strategy. Bounce provides a simple, quick and cost-effective way for companies to drive social shares, increase visibility, build trust with…

IZEA Announces IZEAx 3.0 Unity Suite

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has announced the release of IZEAx 3.0 Unity Suite. The new platform integrates all aspects of content creation, distribution, payments, and communications into a seamless and flexible platform designed for enterprise influencer and content marketing organizations. The announcement was made today during the IZEA “Better Together” streaming event. A video archive of the event can be…

Nimble Signs Reseller Agreement with Gold Microsoft Partner SherWeb to Deliver Simple CRM for Office 365

CSP Resellers Help First Time CRM Users to Adopt The Modern Office 365 Workplace Nimble — the Simple, Smart CRM for Office 365 — announced a global reseller agreement with SherWeb, a leading cloud distributor and award-winning Gold Microsoft partner. SherWeb is enabling its 5,000 reseller partners globally to rapidly build their digital transformation practice and adopt a modern go-to-market strategy using Nimble CRM as The Simple CRM for Office 365 and gateway to Azure and Dynamics. Nimble Signs Reseller Agreement with…

9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

Evergage’s Annual Research Report, Conducted With Researchscape International, Shows Machine-Learning Personalization is on the Rise – Expanding Opportunities for 1-to-1 Engagement As organizations seek to drive better relationships with their customers and prospects across channels, the question is no longer if they should deploy personalization but how. Equally fascinating is the whybehind their efforts. A newly released, annual study from Evergage and Researchscape International shows that delivering better customer…

MarTech Interview with Darryl Praill, CMO, VanillaSoft

"Video and its adoption will be massive across social selling, live meetings, marketing email nurtures, sales cadences, and awareness creation and influence development." Tell us about your role and journey into technology. How did you arrive at VanillaSoft? I began my career as a computer programmer and actually coded for over 6 years. At the four-year mark of my career, I started getting bored, staring at my screen all day long. I loved the challenge and the satisfaction that coding brings but I needed variety and…

More Than 90% of Small Businesses Will Increase Advertising Spending in 2019

Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and Banner Ads (41%) Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and how-to website. Annually, more than half of small businesses (57%) spend less than $50,000 on advertising, the survey found. Increased spending on advertising will help small…

Intellimize Shakes up Web Personalization with $8 Million Series A, Helping Businesses Save 25 Years of A/B Testing Each Year

Secures $8 Million Series A lead by Amplify Ventures and follow on participation from Seed investors Homebrew, Precursor Ventures, and more Intellimize, an AI based website personalization company, has announced a string of company updates including an $8 Million Series A funding round, new growth figures, and a new VP of sales. The company closed the Series A investment with Amplify Partners as the lead investor, following two years of impressive customer success. This round builds on a previously unannounced $2 million…

Rival Technologies Launches Chat Lab, an Insights and Engagement Platform for the Mobile and Messaging Era

Founder and CEO Andrew Reid to present disruptive new technology at the Insight Innovation Exchange Conference in Austin, Texas Vancouver-based Rival Technologies is set to launch Chat Lab at the Insight Innovation Exchange Conference. An end-to-end insight platform, Chat Lab is a compelling solution to the email overload and survey fatigue crisis that threatens the future of the $76-billion market research industry. Rival's solution aims to close the gap between the way people live their digital lives and how market…

How to Win over Customers with Ad Tech

As consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed effectively, online advertising is often seen as a negative disruption in the consumer’s overall journey, which limits engagement and ad performance. The good news for marketers is that the solution lies in the form of state-of-the-art advertising technology. Ad tech can create ads that inspire shoppers with the right product at the right time, while reflecting the brand’s vision and…

5 Steps to Onboarding Your New Customers to Make Them Stay

If you think customer onboarding is not something your business needs, you are probably sadly mistaken. Whether you sell books or SaaS-based tools, how you make feel your clients when they make their first steps is just immensely important. Why, I hear you ask? Well, for a couple of reasons. First of all, a poor onboarding experience is a common reason for customers to churn and start looking for better options. They might not feel like they are getting the assistance they need or they simply don’t understand how to…

Twitter Confirms Machine Learning has Helped to Identify and Remove Abusive Tweets Significantly

Reports 18% Year-over-Year Total Revenue Growth and 11% Year-over-Year Growth in Monetizable Daily Active Usage Twitter, Inc. announced financial results for its first quarter 2019. "We are taking a more proactive approach to reducing abuse and its effects on Twitter," said Jack Dorsey, Twitter's CEO. "We are reducing the burden on victims and, where possible, taking action before abuse is reported. For example, we are now removing 2.5x more Tweets that share personal information and ~38% of abusive Tweets that are…

Lear Corporation Completes Acquisition of Xevo, a Leader in Connected Car Software and Data-Driven User Experiences

Lear Corporation, a global automotive technology leader in seating and electrical and electronic systems, announced it has completed its previously announced acquisition of Seattle-based Xevo Inc., a leading automotive software supplier that develops solutions for cloud, car, and mobile devices. The acquisition of Xevo will enhance Lear's capabilities in software, services, and data analytics and strengthen its market position in connectivity. Xevo's Journeyware suite of products combines a user-friendly interface with a…

Aqqaint Brings Trust and Transparency to Peer-to-Peer Exchange With New Mobile App

Build Trust Networks and Start Exchanging Products, Services, and Reviews Safely Aqqaint, Inc. has announced the launch of its new social app, which provides its members with the ability to build trust networks to exchange products, services and reviews -- available in the Apple App Store and the Android Market. Aqqaint members can join for free and begin connecting with people they trust. Unlike traditional peer-to-peer exchanges where users exchange with strangers based on location, Aqqaint's trust networks never extend…

SiriusXM Introduces New Streaming Subscription Package; Makes It Easier Than Ever To Subscribe and Listen Without a Car

New Essential Subscription Package, Available Now, Is Built Especially for People Who Want to Listen on a Mobile Phone, Tablet, Desktop, and on Connected Devices in the Home Including Devices with Amazon Alexa, Amazon Fire TV, Chromecast, Apple TV, Roku, Sonos Speakers, Xbox, Sony Playstation and Moreessential Subscribers Get Channels from SiriusXM's Unrivaled Lineup of Music, Comedy, News, Sports, and Entertainment - for $8 per Month Approximately two-thirds* of people in the US (ages 12+) stream their audio…

Tequila Shots, Head Shots, And Flu Shots: Thoughts On Kicking The Year Off With A Bang

My favorite week of the year is always sales kick off, commercial kick off, field kick off — whatever you call it. It’s the week where we get all of our field-facing commercial teams together for a big pep rally to start the year. The elaboracy of the week can vary from a basic couple days of meetings to a full-blown production with everything from car giveaways, to one-hit-wonder bands who have managed to hang on doing corporate gigs. Depending on your size and scale — and culture — either can be appropriate, and the…

Why Bot-Driven Email Data Solutions are Problematic

Google will stop all third-party use of Gmail inbox data to inform an email data staple called “panel data” on March 31. For the uninitiated, much to the frustration of privacy-minded individuals, email panel data broke down behaviors of real people and provide information about email engagement, activity and success. The loss of Gmail’s data is especially problematic for vendors who rely on panel data for recipient and engagement information, despite its known shortcomings. They need a new way to provide comparable…

TechBytes with Gil Sommer, VP of Product, Connatix

Tell us about your role and the team/technology you handle at Connatix. I am the VP of Product at Connatix. My team is responsible for creating and prioritizing a roadmap for various product lines, including our Online Video Platform, experiential video formats and in-house revenue engine. How much has the Mobile Advertising landscape evolved in the last two years? There have been many advances in Mobile Advertising in the last two years. From a marketer’s standpoint, mobile video has become a much larger focus. Many…

A One Hour Translation (OHT) Survey Finds out How Good Google Assistant, Amazon’s Alexa and Apple’s Siri Are in Translating Some of the Most…

60 Well Known Phrases in English Were Translated by the Three Leading Assistants into French, Spanish, Chinese and German Google Assistant Scored the Best in Three out of Four Language Pairs and Amazon Alexa in Chinese Take the most famous phrase from the Godfather - “I’m going to make him an offer he can’t refuse” - or “The only thing we have to fear is fear itself” from the inaugural address of US President Franklin Delano Roosevelt and see just how the virtual assistants do in translating them using their newly…

MarTech Interview with Michael Lagoni, CEO and Founder, Stackline

"Today’s competitive analytics can provide connected data across advertising and sales channels and give brands insight into their competitors’ omnichannel strategy, spend, and performance." Tell us about your role and journey into analytics. Why did you start Stackline? Working for Amazon several years ago, I saw how e-commerce would continue to grow and transform retail and marketing practices across the globe. At the time, the industry was supported by a long-tail of small, singularly-focused software and service…

98% of Small Businesses Claim to Protect App Users’ Data, But Most Lack Significant Security Measures

Nearly All Small Businesses Claim to Protect Their App Users' Data, but Most Fail to Meet Adequate Security Standards Such as Requiring Strong Passwords or Encrypting Data. the Majority of Small Businesses (84%) Invest in Social Media or Messaging Features for Their Mobile Apps, While One-Third (33%) Invest in AI Features The majority of small businesses (98%) claim to protect their app users' data, but most companies do not implement the basic measures required for online security. Less than half of small businesses…