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HG Data Acquires Pivotal iQ

Acquisition Redefines Technographics Globally and Expands HG Data’s Enrichment Offerings HG Data announced that it has acquired Pivotal iQ. This acquisition extends HG Data’s position as the world’s leading technographics provider by adding Pivotal iQ’s IT contract data, spend intelligence and an intuitive interface that helps businesses generate better insights. The combined company delivers the industry’s highest quality and broadest technology usage data relied upon by sales and marketing teams to accelerate pipeline…

FreeWheel and Innovid Integrate New Nielsen Qualified Ad Audience Solution

Leading Premium Digital Video Ad Servers to Use Audience Measurement Provider’s Viewable Demographics and Invalid Traffic Detection Solution Nielsen announced that FreeWheel and Innovid will integrate the measurement leader's new Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both leading premium video ad servers will be able to provide marketers with greater confidence in their digital…

Periscope Data Announces Fall Release With a Focus on Scalability

Fall 2018 Release Includes Git Integration to Enhance Data Management Workflows Periscope Data, the world's leading analytics platform for data professionals, introduced the fall 2018 release of its analytics platform, including an expanded integration with Git to help analysts better manage their data models and code and a new user management API. Periscope Data's Git Integration will provide data professionals with complete control over their analytics environment, offering a sophisticated version control system,…

DAX Named As Exclusive Distribution and Monetization Partner for America 2.0 Podcast

A New Political Drama Podcast Featuring Laurence Fishburne and Patrick J. Adams Will Be Available forDownload on iTunes From September 19 DAX, the world's largest digital audio advertising platform, created by Global, the UK-based Media & Entertainment group, today announced that it is the exclusive distribution and monetization partner for AMERICA 2.0, a new political drama serial. Directed by J.S. Mayank (Someday, EMIT) and co-created by J.S. Mayank and David Carlyle (Ethereal Pondering of a Sightless Gaze), the…

Dreamforce Interview with Jon Miller, CEO and Co-Founder, Engagio

"ABM is a strategy. It’s a fundamental way of managing your go-to-market business to drive better quality pipeline and revenue from the accounts you care about the most."How has the martech landscape changed, since the last time you spoke to MarTech Series? I think we’ve hit peak hype with ABM. These days, you can’t trip over a B2B marketer without hearing them talk about it. Adoption is on the rise, and more vendors than ever have attached themselves to the term to take advantage of the fervor. Don’t get me wrong, in…

Adobe, Microsoft and SAP Announce the Open Data Initiative to Empower a New Generation of Customer Experiences

Industry Leaders Team Up to Help Customers Connect Data Across their Organizations, Find Powerful Insights and Deliver Intelligent Services with AI On Monday, the CEOs of Adobe, Microsoft and SAP introduced the Open Data Initiative (ODI) at the Microsoft Ignite conference. Together, the three longstanding partners are reimagining customer experience management (CXM) by empowering companies to derive more value from their data and deliver world-class customer experiences in real-time. In today’s world, data is a…

V12 Data Launches V12 Velocity, an Integrated Customer Data Platform to Drive Accelerated Results

V12 Data, a leading provider of people-based marketing solutions, announced the launch of V12 Velocity, an integrated Customer Data Platform (CDP) solution that blends first and third party data, customer journeys and analytics to drive accelerated results for brands. The solution is also the first CDP in the marketplace to include thousands of third-party data elements as part of its bundled solution. Using V12's CDP package, brands can quickly integrate and manage customer data to acquire new customers, develop actionable…

TechBytes with Brett Boskoff, Co-Founder and CTO, Splash

Brett Boskoff Co-Founder and CTO, Splash We’re in the midst of an event marketing tech renaissance. Brett Boskoff, Co-Founder and CTO, Splash, explains the various aspects of the Event Marketing evolution and their recently published report addressing the ROI on event marketing campaigns with UI/UX targets.Tell us about your role at Splash and the team/technology you handle. I lead the technical team at Splash, which includes our Engineering and Product organizations. We’re distributed across multiple locations and…

Dreamforce Interview with Peter Gillett, CEO, Zuant

"CRM products and related systems have become so complex that most specialists focus  only on their respective areas to the exclusion of the customer experience."What’s the biggest attraction for you at Dreamforce 2018? Where do I start? The chance to see the vision and product direction of Salesforce’s platform in the product keynotes enables me, as a Partner, to plan our product strategy. Also to hear the partner keynote ensures we are fully leveraging the power of our partner relationship. Reconnecting with…

Connected TV for CTV: Fresh Insights from DMEXCO 2018  

Over 40,000 visitors and 1,000+ global ad tech industry leaders gathered  in Cologne for DMEXCO 2018, so the place was literally brimming with people, ideas, and spirit of innovation. Trying to achieve greater competitive advantages today companies actively merge and explore new advertising mediums like connected TV. In-house and white label solutions were also the main zones of interest at DMEXCO as brands keep looking for a greater business independence and transparency. Read More: Even Advertisers Avoid Their Own…

Neo4j 3.5 Poised to Power the Next Generation of AI & Machine Learning Systems

Latest Neo4j Graph Platform Reveals Context for AI Applications using a Connections-First Approach Neo4j, the market leader in connected data, announced the upcoming release of Neo4j 3.5, the native graph platform designed to drive the success and adoption of real-time business applications, including artificial intelligence (AI) and machine learning (ML) systems. Neo4j customers – including eBay and Caterpillar – have demonstrated that connected graph datasets are a foundational element of enterprise AI…

Interview with Eng Tan, CEO and Founder, Simplr

"We’ll start to see a bigger shift and need for experience management tools that help marketers better understand every aspect of how their customer is communicating to them, and at every step of the sales cycle."Tell us about your current role and about your background and how you came to found Simplr?  My role is to deliver a great customer experience for our partners and their consumers. What that looks like specifically ranges from day-to-day quality control to anticipating and understanding our partner needs, to…

MakerSights Appoints Tom Miltonberger Vice President of Engineering as Adoption by Major Fashion Brands Skyrockets

Proven, Visionary Engineering Leader to Drive Evolution of MakerSights Technology, Enabling Fashion and Retail Product Teams to Make More Customer-Informed Product Decisions MakerSights announced that Tom Miltonberger has joined the fast-growing company as vice president of engineering. With experience in SaaS, mobile apps and advanced analytics as well as a long history of innovative and executive management in Silicon Valley companies, Miltonberger will lead establishing, enhancing and communicating MakerSights…

Two Simple Steps to Keep Vendors GDPR Compliant at Events Like Dreamforce

I am so over GDPR GDPR came into force on May 25 and it is having a profound effect on the event and corporate entertainment industry. Dreamforce is a huge user conference but also a massive exhibitor event. And as a large percentage of the attendees are from the EU, every partner exhibiting in the Expo and running parties should be concerned about GDPR. Whilst most marketers roll their eyes and complain about the cost of supporting GDPR, it is driving the right behavior: consented engagement. BTW It is not that hard.…

Nimble Rated Small Business CRM Market Leader By Office 365 And G Suite Users, Says G2 Crowd

Users Rate Nimble Highly Based on Customer Satisfaction, Return-On-Investment, User Adoption and Ease of Implementation for Sixth Consecutive Year Nimble, the simple smart CRM for Office 365 and G Suite, announced it has been named a CRM Market Leader for small business teams, according to G2 Crowd (the world’s leading business software reviews platform). Rankings are based on verified user reviews and market presence. Nimble ROCKS! It's been named #CRM Market Leader for small business teams for the 6th time,…

Helpshift Launches ‘Build Your Own Bot’ Experience: No Developers Needed

Create Your Own Use-Case-Specific Bots and Scale Support Operations for Growing B2C Brands Helpshift, a company revolutionizing the customer service industry through its AI-powered conversational messaging platform, has announced the launch of Build Your Own Bot (BYOB). “Helpshift SensAI, our platform-wide AI and bot capabilities, has been thoughtfully developed for carefully tailored use cases that require no external developers or consultants. We are excited to show people how our technology has…

Wildfire Systems Launches Wildlink, The First Platform for Monetizing Social Messaging and Digital Communications

Wildfire Systems, Inc. announced the launch of Wildlink, the first monetization system for social messaging and digital communications. Wildlink rewards consumers for making word-of-mouth recommendations, while driving incremental revenue for merchants and platform partners. Over 20,000 e-commerce sites are in the Wildlink network, including Hotels.com, Expedia, Nordstrom, Sephora, REI, Ticketmaster, 1-800-Flowers and Walmart. Wildfire Systems has launched Wildlink, the first platform for monetizing social messaging and…

Verve Announces Exclusive Partnership with Accretive Media, Bringing the Power of Movement Science to Digital Out-Of-Home

Verve, the leading mobile platform for location-powered programmatic video and display marketing,  announces its exclusive partnership with Accretive Media, a programmatic digital out-of-home (DOOH) advertising platform. The partnership brings location-powered consumer insights, targeting, and measurement capabilities to the DOOH space, empowering brands and advertisers to reach uniquely-qualified consumer segments that take into consideration movement patterns as well as the benefit of cross-screen exposure. During a…

Mercanto Launches Email Personalization Platform to Help Retailers Win in the Amazon Era; Announces Integration With SendGrid

Mercanto, the world leader in AI email personalization, announced the launch of Mercanto Canvas, a platform that helps retailers better understand and communicate with their customers. "Now it's clear that Amazon aims to sell customers everything, and therefore no retailers are safe. Amazon has launched fashion, pharma, and electronics categories, and has acquired its way into groceries. From today onward, retailers must innovate at the same pace as Amazon. However, many retailers are resource-constrained and find it…

DataStax Survey Finds Most Adults Willing to Trade Money for Customer Experience

Nearly 7 in 10 (69%) International Adults (From the US, UK, Germany, and France) Will Spend More Money to Reduce Their Wait Times for Services They Care About DataStax, powering the Right-Now Enterprise with the always-on, distributed cloud database built on Apache Cassandra, announced the results of a global study analyzing international adults’ patience and willingness to wait for goods, services, and personalized experiences. The survey, which was conducted online by The Harris Poll, polled adults in the US, UK,…