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Episerver Study: Nine in 10 Consumers Are Comfortable With Brands Knowing More About Them

Episerver's Annual 'Reimagining Commerce' Benchmark Report Reveals That Brands Have Reached a Turning Point in Their Relationship with Consumers Despite 87 percent of online shoppers being comfortable sharing personal information with brands in exchange for a better online shopping experience, over a third feel that brands don't care enough about personalizing their experience, according to a study released recently by Episerver, the company transforming digital experiences. The perceived lack of attention to…

Zoho CRM Introduces Zia Voice, the First Conversational AI for Sales Teams, Along with Catalyst, a Hyper-Customization Platform

Zoho CRM Expands Its AI Capabilities with Interactive Voice and Chat, Deal Prediction, and Email Sentiment; Enterprises Can Now Build, Distribute, and Manage Internal Apps for Global Teams.  Zoho has unveiled Zia Voice, the first conversational AI for sales teams that adds speech and chat capabilities to Zia, Zoho's AI-powered sales assistant. Zia can now also predict deal closures and analyze email sentiment. Read More: Boost.ai Secures $5 Million Investment to Expand Internationally The company also introduced…

TechBytes with Robert Fox, CTO, HG Data

Robert Fox CTO, HG Data In a dynamic marketing technology ecosystem, technographic intelligence and audience segmentation analyses are growing in prominence. Modern-day marketing research analysts use technographic segmentation to identify and build audience profiles based on the characteristics and behaviors of consumers through the process of market segmentation. HG Data is one of the leading B2B tech companies to offer segmentation analysis at a very refined level. We spoke to Robert Fox, CTO at HG Data, to…

Interview With Sudeep Misra, Director, Demand Gen and Global Campaigns, Hortonworks

"There is so much tech out there, only passionate and interested people would succeed because they not only help select right tools, they find innovative uses cases out of those toolsets."Tell us about your role at Hortonworks and the automation tools you use for demand-gen campaigns? I lead Global Demand Generation for Hortonworks. For all Global Campaigns, I work with different leaders on identifying the top campaign themes, set specific and measurable goals, identify existing assets, plan new assets, strategize on net…

Brainshark Unveils Sales Training Enhancements to Strengthen Learning Paths

Updates Enable Salespeople to Easily Monitor Their Learning Paths While Coaching Features Provide More Flexibility for Managers Brainshark, Inc., a leading provider of SaaS-based sales enablement and readiness solutions, has unveiled new product capabilities and enhancements, designed to strengthen and streamline sales learning. Chief improvements include a new progress tracker for formal training that enables sales reps to easily monitor their learning paths. Read More: How Contextual Blocking Tactics Can Ensure Brand…

AdRoll Brings out RollWorks to Focus on B2B Market

Company Unveils New B2B Business Unit-- RollWorks and Rebrands AdRoll to Serve Ambitious Commerce Brands In a major rebranding and expansion, AdRoll has announced a new corporate identity to accelerate its next phase of growth. The company 'split' its commercial divisions into B2B and B2C segments, and unveiled a new division, RollWorks, in response to the growing demands of B2B marketers. In 2007 AdRoll, now AdRoll Group, was founded with the objective of helping big and small businesses turn their customer data into…

SAP Cloud Platform Delivers Next-Gen Customer Innovation for Intelligent Enterprises

Latest Updates from SAP Cloud Platform  Span the Business Model and Mobile Capabilities; New Deliveries Help Customers Become "Intelligent Enterprises" SAP SE has announced a new consumption-based commercial model for customers to easily acquire and engage SAP® Cloud Platform, the company's Platform-as-a-Service (PaaS). Additional updates include the next-generation SAP Cloud Platform SDK for iOS, which allows customers to easily extend enterprise apps and processes to mobile devices. The announcement was made at the…

Truesight Consulting Expands Global Footprint with Formal Launch of Expanded Delhi Office

Truesight Also Appoints Industry Veteran, Nitesh Sahay as Country and Region Leader Truesight Consulting, the independent advanced marketing analytics consultancy started by veteran marketing innovators, David Dixon and Sebastian Shapiro, recently announced an expansion of its global footprint with the formal launch of a new office in Delhi, India. The Delhi operation will play a dual role for Truesight Consulting, serving as its main office for India and its regional hub for greater Asia. It will provide full-service…

Interview with David Kerr, CEO, Octiv

"CMOs should look for solutions that will seamlessly integrate with the systems and platforms they’re already using to ensure the most painless transition."Tell us about your role and how you got here. What inspired you to join Octiv? My role, as CEO, is to support, motivate, and empower people to do their best work in their own roles. I’m a genuinely curious person and love digging into the why. It is interesting to me to figure out what people are good at, what they want to do, what the business needs and fitting all…

Arun Anantharaman from Adobe Systems is New Marketo Chief Product Officer

MarTech RADAR 150 company, Marketo, has announced that it has appointed Arun Anantharaman from Adobe Systems as its new Chief Product Officer. The leading provider of engagement marketing software and solution also announced that Manoj Goyal, who joined Marketo in May 2017as CPO, will now take on the role of Chief Technology Officer. The latest leadership news comes barely months after the MarTech RADAR 150 company announced Jill Rowley as their Chief Growth Officer. Recommended Read: MarTech RADAR 2018: Top 150…

Google AMP for Gmail: A Marketer’s View

Email AMPed-up It’s rare when something stirs up the attention of both email marketers and the tech community at large, but AMP for Gmail did just that. Seems there’s power in the Google name. Ever since the internet giant announced its expansion of AMP (Accelerated Mobile Pages) to Gmail, there’s been plenty of inside scuttlebutt amongst email industry insiders, as well as some open criticism of the idea. As a long-time B2B marketer, what struck me as most significant about the announcement was the larger…

Momo Announces Acquisition of Tantan‎

Tantan Is a Leading Social and Dating App in China for the Young Generation Momo Inc., a leading mobile social networking platform in China, announced that it has reached a definitive agreement with Tantan Limited and all of its shareholders, pursuant to which Momo agreed to acquire 100% fully diluted equity stake in Tantan for a combination of share consideration and cash, including approximately 5.3 million newly issued Class A ordinary shares of the Company and US$600.9 million in cash. The deal is expected to close in…

Intelligence Partner Brings RingCentral Cloud Communications Solutions to Businesses in Spain

Intelligence Partner Is a Google Premier Partner, and These Product Integrations Between RingCentral and Google Solutions Are Key to Empowering Workforces to Be More Productive RingCentral UK, Ltd., a leading provider of enterprise cloud communications and collaboration solutions and a wholly owned subsidiary of RingCentral, Inc., announced that Intelligence Partner, a consulting leader in cloud computing solutions, has selected RingCentral as its exclusive cloud communications and collaboration solutions provider. With…

Pegasystems and Idio Join Forces for AI-Driven B2B Content Intelligence

The Latest Pegasystem Partnership Brings Together Unified Customer Engagement and Content Intelligence; Clients to Close More Deals with More Effective and Relevant B2B Content Intelligence Pegasystems, a leader in Customer Engagement Software, and Idio, a demand orchestration platform for B2B Marketing, announced a strategic partnership that will enable B2B organizations to present the most relevant content that accelerates customer buying journeys. By combining the power of Pega’s AI-driven real-time customer…

Interview with Pushpa Ithal, Founder and CEO, Advo.Ninja

"Corporate culture has been moving towards employees deeply embracing their employer’s brand. Social media is the best platform to showcase this employee-employer relation."Tell us about your role and how you got here. What inspired you to Advo.Ninja? I am the founder and CEO of Advo.Ninja, an enterprise social platform. I am passionate about building products that solve problems, are easy to use and deliver tangible results. I have worked for startups like SilverTail Systems and large companies like Oracle and EMC in…

Tech Giants to Attend Morgan Stanley Technology, Media and Telecom (TMT) Conference 2018

The TMT 2018, Starting Today, February 26, Will See Thought Leaders Share Their Insights on the Latest Industry Trends This year Morgan Stanley Technology, Media and Telecom (TMT) Conference will see tech gurus from companies like Facebook, Criteo, Cognizant, Pegasystems, Akamai, Apptio, Zendesk, LiveRamp, Acxiom, Nielsen, etc. participate in the four-day conference. TMT 2018 is being held from February 26 to 2018 - March 1 at The Palace Hotel, San Francisco, California. Morgan Stanley is bringing together more than…

Want To Combat Facebook’s News Feed Changes? Read ListenFirst’s State of Social TV Report

Tv Social Branded Content up 30%, Facebook Organic Reach down 40% for Media Industry ListenFirst, the most comprehensive social analytics solution for the enterprise, recently released its State of Social TV report with key insights into Facebook's organic reach, how consumers are engaging with TV properties on social media, audience make-up of consumers engaging with TV properties, and the rise of social branded content as a new advertising opportunity. ListenFirst's report reveals that in 2017 Instagram took over…

Interview with Matthieu Vaxelaire, CEO, Mention

"Customer voices are becoming an even bigger part of brands' content strategies, and vice versa."Tell us about your role and how you got here. What inspired you to be part of a social media monitoring company? I'm the CEO at Mention. My main focus is to enable our team to work happily and safely and to try to make the right decisions for company growth. I started out studying finance in Belgium (I'm from Brussels). From there I went to work in banking in London and Paris, before realizing that I really wanted to be an…

Zoom.ai Integrates Its Automated AI Solution With Microsoft Teams and Office 365

This Strategic Integration Will Increase Productivity and Collaboration for Employees Using Microsoft's Office365 Suite Zoom.ai announces the integration of Zoom's AI-driven automation platform with Microsoft Teams and Office 365. Users now have access to AI-powered productivity tools, in-depth insights, and data stored in the cloud all in a single interface. Rob Howard, director, Microsoft Office 365 Ecosystem at Microsoft Corp. added, "Both natural language processing and machine-learning are major strategic…

Qualcomm Artificial Intelligence Engine Powers AI Capabilities of Snapdragon Mobile Platform

Artificial Intelligence Engine Supported by Leading OEMs, Developers and Cloud Providers Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, introduced its Qualcomm Artificial Intelligence (AI) Engine, which is comprised of several hardware and software components to accelerate on-device AI-enabled user experiences on select Qualcomm Snapdragon mobile platforms. The AI Engine will be supported on Snapdragon 845, 835, 820 and 660 mobile platforms, with cutting-edge on-device AI processing found in the…