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Understanding the Differences in Quantitative and Qualitative Data Sets

In order to properly market to your audience and get buy-in from relevant stakeholders, you need to have data that supports your decision to move forward with a new campaign, implement a new automation system, etc. With the abundance of statistical measurements that can be used to make a decision, it’s best to separate the data into two categories — quantitative and qualitative — in order to avoid confusion, better segment data for analysis and draw appropriate conclusions.  Qualitative vs Quantitative Data Quantitative…

Making Voice Tech More Human Is as Easy as 1-2-3

Customers love technology, but they crave human interaction too. Several years ago, Gartner predicted customers would manage 85 percent of their relationships with an enterprise without interacting with a human being. But a PwC survey from last year found that 82 percent of Americans and 75 percent of all consumers want to interact with a real person. That creates a thorny dilemma for companies. Businesses are going all-in on digital transformation so they can compete and win in the future. But they also know business…

7 “Gotchas” for Data Engineers New to Google BigQuery

Everywhere you look these days, IT organizations are looking to the cloud to solve their data storage, movement, and analytics challenges…and with good reason! Cloud services from Amazon, Google, Microsoft and others have revolutionized how we think about data, from an IT and an end user perspective. They’ve vastly reduced the function of the corporate data center, which is rarely a core competency of the organization. They’ve democratized access to data, analytics, and processing power. They’ve disrupted how we think…

What is Presentation Management and Why Do You Need It?

PowerPoint is like the phone company, we love to hate it, but need it and use it every day. PowerPoint won as the de facto program for business presentations because it’s easy to use and has a lot of great graphic and animation features that make documents more interesting. Above all, it’s included with MS Office, so everyone has it. If you send someone a PowerPoint deck, there’s a 99.99% chance that they’ll be able to open it. Everybody uses PowerPoint. Ironically, the ubiquity of PowerPoint has created a tangled…

TechBytes with Len Shneyder, VP of Industry Relations, Twilio SendGrid

Tell us about your role and the team/technology you handle at Twilio SendGrid. As VP of Industry Relations at Twilio SendGrid, I represent the company among various industry trade groups that range from the anti-abuse community, such as the Messaging, Malware, Mobile Anti-Abuse Working Group, to policy-focused organizations and Email Marketing forums. Email has been part of the fabric and underlying growth of the internet since the first email was sent in 1971. As a result of email’s pervasive nature, different…

TechBytes with Rasmus Skjoldan, Chief Marketing Officer, Magnolia

Why do you think YouTube decided to create more targeted advertising spots rather than just showcase different forms of advertisements? Targeted Advertising is all about achieving relevancy. Digital experiences are still terribly disconnected from the real desires of the human beings that are searching online for entertainment, new skills, news or the thrill of peculiarity. Becoming relevant now is about real human communication—and as soon as you reach a near-human communication or even something that feel could honest…

MarTech Interview with Damian Kelly, VP Offer Management, Genesys

"Successful scaling means that your cost to acquire or serve each new customer reduces as you grow." What inspired you to join Genesys? At SpeechStorm, I had the opportunity to partner with Genesys and work with teams around the world. With the acquisition, I saw the opportunity to supercharge the innovation we started at SpeechStorm and drive into new markets on a truly global scale. Tell us about your role and journey into Marketing Technology. I have lived and breathed Marketing Technology since founding SpeechStorm…

Neuro-ID Introduces Groundbreaking Source of Real-Time Behavioral Intelligence to Predict Customer Outcomes and Enhance the Digital CX

First-Of-Its-Kind Data Provides a New Dimension of Customer Insight Based on Neuroscience and Advanced Behavioral Analytics Neuro-ID, a leading behavioral analytics provider, introduced next-generation customer intelligence with the launch of its NOW Data suite of services. Through a powerful combination of technology, neuroscience, and prescriptive analytics, Neuro-ID’s NOW Data empowers brands to discover and act on valuable behavioral data in real-time in order to significantly enhance and customize the digital…

MarTech Interview with Erik Matlick, CEO and Founder, Bombora

"On the positive side of things, the biggest trend that I see is the adoption and growing maturity of Account-Based Marketing and the use of intent data." Tell us about your role and journey into technology. How did you arrive at Bombora? My career started in magazine advertising sales with Ziff Davis, working with technology marketers and advertisers that wanted to reach business decision makers. It was a great place to be in the mid-1990s, pre-internet, because it was a cross section of advertising, sales, and…

MarTech Interview with Nathan Labenz, CEO and Founder, Waymark Marketing

"TV platforms have an opportunity to catch up to the leading advertising platforms by investing in personalizing the viewer experience, creating tangible conversions, employing algorithmic optimization, and deploying self-serve advertising products." Tell us about your role and journey into technology. What inspired you to join Waymark? At Waymark, we often describe ourselves as an Art & Technology company, and we’re proud to have built a team with strong backgrounds in both areas. Personally, I started my career as a…

It’s How You’re Buying, Not Where You’re Buying Media That Matters

For the most part, the mobile inventory available across DSPs is similar, and when an SSP’s SDK is directly integrated with an app, it doesn’t mean that SSP is the only one with access to that app’s inventory. Most apps integrate with multiple SDKs and/or work with a mediation partner to optimize their monetization goals. Success in mobile, particularly on the performance side, relies on how you buy, not just where you buy. To buy efficiently, you need the data and tools to identify, on the bid request level, the…

MarTech Interview with Ralph Pahlmeyer, CEO, Vestorly

"Despite the challenge to engage, customers want to hear from businesses, and those that communicate in a consistent, authentic way are winning." Tell us about your role and journey into Marketing Technology. What inspired you to start Vestorly? In 2010, I was working in financial services at J.P. Morgan and my future business partner had recently left Fisher Investments. In the swirl following the financial crisis, one of the fastest growing sectors in financial services was the surge in new RIAs as brokers were parting…

TechBytes with Bradley Metrock, Executive Producer, The Alexa Conference

From a marketing standpoint, what were the important takeaways from The 2019 Alexa Conference? The emergence of the car as the next frontier for Voice-first technology is arguably the most important takeaway from the event. Around 77 million people in America use Voice Assistants or other Voice Tech in the car versus 45 million in the home. Automakers are moving quickly to incorporate Alexa, Google Assistant, or even technology like SoundHound's Houndify Voice Assistant (used in Mercedes, Hyundai, Kia, and other…

MarTech Interview with David Atchison, CEO, New Engen

"There has been an increase of insourcing activity, organizations are taking the bulk of their marketing in-house. Organizations are starting to want more control over marketing activity." Tell us about your role and journey into technology. What inspired you to start New Engen? I have been on the brand side for most of my career, focusing on digital marketing and Martech activities for 13 years. Over the years it was disappointing to see that as you scale marketing, efficiency declines as a direct result. There are two…

Explore How a Connected Future will Transform Marketing at the 20th Anniversary Marketing Impact 2025: A Frost & Sullivan Executive…

Two powerhouse keynote presenters, Penny Baldwin, Senior Vice President and Chief Marketing Officer, Qualcomm, and Alex Goryachev, Senior Director, Innovation Strategy and Programs, Cisco, will discuss how a new technology era enabled by 5G and AI will equip marketers with exciting new ways to engage and interact with customers, as well as innovate and disrupt as never before. In her opening keynote, CMO Insights: The Future of Marketing with 5G and AI, Baldwin will share her insights on how a fast-approaching smart,…

5 Tips for Leveraging Email to Generate Sales in 2019

Email. We get mountains of it (the average worker receives 121 emails per day), and while we may be annoyed at cleaning out our inboxes or reaching our quotas, we also know how important it is to business success. In fact, more than 80% of marketers credit email as their most vital channel for customer acquisition. Bottom line: Email is not going away any time soon and you need to be able to create compelling emails to persuade your potential buyers. So, how can you make sure you’re using this channel effectively to…

5 Ways Mobile is Driving the Next Wave of Technological Innovation

For the last 36 years, mobile has taken the world by storm. As the epicenter for modern communication, mobile has created a new standard for communication, whether it’s person-to-person or person-to-application. Mobile has truly ushered in a new era where everyone expects a highly contextualized and personal experience that grants access to instantaneous information. In order to keep up with these consumer expectations, mobile has become the primary incubator for emerging technologies and the de facto, device agnostic…

MarTech Interview with Apu Gupta, CEO, Curalate

"Social is evolving from being primarily about awareness and engagement to increasingly being about commerce as well." Tell us about your role and journey into Social Media Marketing/Social Commerce. What made you co-found Curalate? I’m the CEO of Curalate. At Curalate, we’re making it dead simple to turn any image or video into a storefront. In the process, we’re helping brands and retailers generate hundreds of millions of dollars of e-commerce revenue using visual content from social channels. Essentially, if you invest…

TechBytes with Dana Hamerschlag, Chief Product Officer, Miller Heiman Group

Tell us about your role with Miller Heiman Group. What attracted you to the company? I joined Miller Heiman Group as Chief Product Officer about two years ago. I was attracted to the company’s comprehensive portfolio of sales and service training programs, which continue to be unmatched in the sales performance industry. There is no other company in our category offering research-based programming — like Professional Selling Skills, SPIN, and Strategic Selling with Perspective — that is changing the game as powerfully as…

In-App Advertising Fraud: The Biggest Threats to Advertisers

In 2018, mobile ad spending accounted for nearly 70 percent of all digital advertising and surpassed TV as the leading advertising medium in the U.S. Not surprisingly, as brands allocate more of their ad budgets to mobile, the channel has also attracted fraudsters looking to game the system and turn a quick buck. Fraud in the mobile ecosystem is top of mind for advertisers, but few in the industry want to discuss the topic in the detail it warrants. However, it is only through frank and transparent discussions about fraud…