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5 Ways Mobile is Driving the Next Wave of Technological Innovation

For the last 36 years, mobile has taken the world by storm. As the epicenter for modern communication, mobile has created a new standard for communication, whether it’s person-to-person or person-to-application. Mobile has truly ushered in a new era where everyone expects a highly contextualized and personal experience that grants access to instantaneous information. In order to keep up with these consumer expectations, mobile has become the primary incubator for emerging technologies and the de facto, device agnostic…

MarTech Interview with Apu Gupta, CEO, Curalate

"Social is evolving from being primarily about awareness and engagement to increasingly being about commerce as well." Tell us about your role and journey into Social Media Marketing/Social Commerce. What made you co-found Curalate? I’m the CEO of Curalate. At Curalate, we’re making it dead simple to turn any image or video into a storefront. In the process, we’re helping brands and retailers generate hundreds of millions of dollars of e-commerce revenue using visual content from social channels. Essentially, if you invest…

TechBytes with Dana Hamerschlag, Chief Product Officer, Miller Heiman Group

Tell us about your role with Miller Heiman Group. What attracted you to the company? I joined Miller Heiman Group as Chief Product Officer about two years ago. I was attracted to the company’s comprehensive portfolio of sales and service training programs, which continue to be unmatched in the sales performance industry. There is no other company in our category offering research-based programming — like Professional Selling Skills, SPIN, and Strategic Selling with Perspective — that is changing the game as powerfully as…

In-App Advertising Fraud: The Biggest Threats to Advertisers

In 2018, mobile ad spending accounted for nearly 70 percent of all digital advertising and surpassed TV as the leading advertising medium in the U.S. Not surprisingly, as brands allocate more of their ad budgets to mobile, the channel has also attracted fraudsters looking to game the system and turn a quick buck. Fraud in the mobile ecosystem is top of mind for advertisers, but few in the industry want to discuss the topic in the detail it warrants. However, it is only through frank and transparent discussions about fraud…

Edge Computing Is a Key Trend for Mobile Internet

Operators to Uncover More Than $1 Billion in New Latency-Sensitive Revenue by 2025 Edge Computing is a key trend for the wired Internet. For Facebook, Netflix, Snapchat, and YouTube, localization of content is a well-established fact. Edge Computing for the mobile telecom world, conversely, is poorly defined, which has stunted investment and delayed headway as market players hesitate to commit to one vision of the Edge. In a new report from Mobile Experts, each facet of the current market is laid out along with revenue…

Viacom and T-Mobile Reach Major Content Deal

Companies to Build Disruptive Mobile TV Options T-Mobile and Viacom Inc. announced that the companies have entered into a significant content distribution agreement. Under terms of the deal, Viacom’s portfolio of leading brands — including MTV, Nickelodeon, Comedy Central, BET, Paramount and more — will play a key role in T-Mobile’s delivery of compelling new mobile video services to consumers later this year. The deal enables the Un-carrier to bring together live linear feeds of Viacom channels as well as a broad range…

In-App Fraud: The Nuances to Know

Late last year, we saw a scary number hitting the industry headlines: In-app fraud in 2018 rose by as much as 800 percent. That’s a shocking number on the surface, but when you dig a little deeper, it makes sense. After all, fraudsters follow the money, and these days, more and more of the money is going to in-app advertising. In the U.S., mobile now accounts for more than 60 percent of digital and video ad revenue, and that share continues to grow. In particular, global app installation expenditures are expected to grow…

Intel Announces Broadest Product Portfolio for Moving, Storing and Processing Data

Customers Turn to Intel for Processor Performance, Advanced AI Optimizations and Breakthrough Persistent Memory Capabilities Intel unveiled a new portfolio of data-centric solutions consisting of 2nd-Generation Intel Xeon Scalable processors, Intel Optane DC memory and storage solutions, and software and platform technologies optimized to help its customers extract more value from their data. Intel’s latest data center solutions target a wide range of use cases within cloud computing, network infrastructure and…

MarTech Interview with Thomas Zawacki, Chief Digital Officer, Infogroup

"We prepare for an AI-centric world by embracing the best parts of the technology, with a healthy dose of reality about the potential issues with privacy and security." Tell us about your role and journey into technology. What galvanized you to join Infogroup? My role is to deliver a ROI for our clients via industry-leading products, and to drive profitable revenue growth for the company. I have found that building valuable products and programs for clients comes from a combination of understanding consumer behavior,…

ISG Says Demand for Digital Services Will Pace Sourcing Growth in 2019

Demand for Cloud Solutions, ADM and Automation Driving Market Upward Demand for traditional sourcing will increase in 2019 and there will be even stronger growth for digital services, according to a new market research report released by Information Services Group, a leading global technology research and advisory firm. The ISG Momentum 2018 Market Trends & Insights Annual Report forecasts public cloud-based IT and business process services to be one of the strongest segments of the market in 2019, while DevOps and…

AdColony Announces Onboarding of Media Veteran Matt Barash and New Additions to Executive Leadership Team — Camila Franklin as VP of…

AdColony Inc., the mobile performance marketplace, announced that media industry veteran Matt Barash has rejoined AdColony as Head of Strategy and Business Development, along with the promotion of Camila Franklin to VP of Programmatic and Tom Simpson to VP of Brand & Exchange, APAC. These announcements coincide with AdColony combining its programmatic private marketplace and open exchange expertise with its high-quality, first-party supply and SDK data to reinforce its hold as the No. 1 solution for high-quality,…

Genesys Returns to Toronto for 7th Annual Tech and Customer Experience Summit

Join Innovative Industry Leaders to Discuss the Impact of Artificial Intelligence on the Rapidly Evolving Future of the Customer Journey Genesys, the global leader in omnichannel customer experience and contact center solutions, invites Greater Toronto Area tech enthusiasts, students, developers, product managers, UI/UX designers and customer experience experts to attend the seventh annual Toronto Tech Summit. Taking place Friday, May 24, the event brings together Canada's most forward-thinking leaders to discuss the…

MX and Personetics Partner to Bring AI-Driven Personalized Insights and Advice to Their Financial Institution Customers

Pairing MX's Strength in Clean Data with Personetics' AI Engine - Banks, Credit Unions and Developers Will Multiply the Impact Through Easy Integration of the Two Solutions MX, one of the fastest-growing fintech providers, partnering with more than 1,800 financial institutions and 43 of the top 50 digital banking providers, has announced a new technology partnership with Personetics, the leading provider of AI-powered personalization solutions used by the world's top banks. MX will utilize the Personetics AI engine…

MarTech Interview with Rich Kahn, CEO, Anura.io

"If you have an ad fraud problem, you’re going to allocate a lot of time and money to traffic generation only to waste money, tarnish your reputation, and increase your TCPA compliance risk." Tell us about your role and mission to educate others on the dangers of ad fraud. I’ve been fighting ad fraud since the late ‘90s. While at an AdTech NYC tradeshow in 2000, I woke up and told the person I was rooming with, “I think I can solve ad fraud.” I wrote a little piece of code, 69 lines of code. At the time, it was very…

TechBytes with Mark Gorman, CEO, Matrix Solutions

Tell us about your role at Matrix and the team/technology you handle. My role as CEO at Matrix Solutions is actually connected through my work with Main Line Equity Partners, which finds technology or technology-enabled companies in which we see potential to invest and help them grow. Matrix Solutions had an impressive footing in linear broadcast, especially at the local level, but I saw the potential to enhance its functionality among the non-linear media industry and in both the national and international playing…

Nielsen Says: Omnichannel Race Tightens; Walmart, Instacart and Kroger Closing the Gap on Amazon’s Digital Dominance

The race to master omnichannel retail within the grocery/consumer packaged goods (CPG) space is on. With Walmart’s successful push toward online migration, the rapid rise of grocery delivery players like Instacart and Amazon’s foray into physical stores, the stage has been set for a battle royale--and it’s really anyone’s game to win. While it’s too premature to predict how Amazon will fare with its brick and mortar grocery store roll-out, it is certainly in unfamiliar territory as an underdog. But when examining its roots,…

Lucidworks Hires Robert Lau as Chief Operating Officer for Global Emerging Markets and APAC

Robert Lau Is Building Lucidworks’ Presence and Go-To-Market Strategy in Global Emerging Markets, Including the Asia-Pacific Region Lucidworks, leader in AI-powered search applications, announces the hire of Robert Lau as Chief Operating Officer for Global Emerging Markets and APAC. Lau has over two decades of experience in engineering, marketing, sales, and operations in the software industry, most recently leading APAC operations at Splunk and Elastic. As Lucidworks begins to expand to the Asia-Pacific region and beyond,…

MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot

"If you hire the right people to do the right work, have the right support internally, and have a clear strategy in place that is focused on the needs of the consumer, it will be a lot easier to ensure your company not only survives but also thrives in the digital economy." Tell us about your role and journey into technology. How did you arrive at Adslot? I had a few career stops before landing in digital media, however, it wasn’t until I was working in public affairs where I really started thinking about how to translate…

Spotify Launches in India

World’s Most Popular Music Streaming Service Launches a Personalised Experience, Upgraded for India Spotify, the world’s leading music streaming service, is available in India with all-new features tuned to Indian music fans’ personal tastes. With today’s launch in the world’s second most populous country, Spotify is making its way to the fastest growing market globally for mobile apps. The number of active internet users in India is estimated at over 400m, as mobile internet and smartphones become faster and more…

Tech Trend Implications for B2B Marketers in 2019

B2B marketers spend a great deal of time trying to read between the industry headlines. Scores of buzzwords come and go. A few stick around and become meaningful additions to the marketing toolset. But even when consumer brands embrace a given tool for the long haul, B2B marketers are often left wondering, “Yes, but is it really useful for me?” Let’s take a look at some of the words and phrases that took marketing by storm in 2018 and break down the implications for B2B marketers going into 2019: Voice Search In…