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A CMO’s Top Three Priorities: Hyper-Growth, Hyper-Growth and Hyper-Growth

Times are changing. And quickly. Every year it seems CMOs are having to change tack in order to meet CEO expectations. Right now this pressure filled environment is all geared towards growth – but how can marketers balance their many responsibilities while also ensuring growth is quickly achieved and sustained? Stacking up responsibilities The introduction of GDPR earlier this year has had a profound impact on CMOs. In many instances, marketers have been handed responsibility over data interpretation, and have to also…

Pure Barre Partners with Service Management Group to Mine Client Feedback and Capture Actionable Insights

Pure Barre has engaged Service Management Group (SMG) to measure the customer experience of 500 studios across North America and capture feedback on more than 4,000 instructors. In partnership with SMG, Pure Barre will capture location-level feedback and evaluate key drivers of overall satisfaction to improve instructor training and elevate the client experience.The largest, most established barre franchise in the nation, Pure Barre utilizes barre fitness to offer a low-impact, total-body workout through small isometric…

Domino Data Lab Secures $40 Million to Accelerate Growth and Fulfill Market Demand for Model Management

Sequoia Capital and Coatue Management Lead Funding Round, Double Down on Previous Investments Domino Data Lab, provider of an open data science platform, announced it has secured $40 million in a funding round led by Sequoia Capital and Coatue Management. This funding brings Domino’s total capital raised to $81.2 million and will help Domino continue to deliver new data science platform products, acquire talent, expand globally, and secure and deepen strategic partnerships with companies like SAS and AWS. “It is exciting…

Connected Planning: The Key to Customer Engagement

Engagement is the heart and soul of the customer relationship. Engaged customers are happy customers—they not only share their opinions and experiences, but also trust the vendor to respond in ways that deepen the buyer/seller relationship, increasing loyalty (not to mention repeat purchases) over time. At Anaplan, we believe the essential prerequisite to engagement is a “Customer First” approach. Easy to say—most companies believe in focusing on the customer—but in practice, challenging to implement. Customer First, in…

Interview with Randy Wootton, CEO, Percolate

"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What inspired you to join a marketing technology company? In 1995, Don Peppers and Martha Rogers wrote a book titled, The One to One Future, and in it, they outlined the promise of 1:1 marketing — essentially getting the right message to the right person at the right time. Fast forward 25…

Interview with Michele Pilgrim, VP, Integrated Marketing, Delphix

"There is a huge amount of convergence between sales, marketing and advertising with how buyers engage with a brand."Tell us a little bit about your role at Delphix? As Vice President of Integrated Marketing at Delphix, my focus is revenue-based marketing, which encompasses demand generation, integrated marketing and sales in a way that is interlocked with all other aspects of the Delphix business. Ultimately, it’s my goal to build a brand that customers want to interact with and to make those engagements feel seamless.…

Unbounce Taps High-Growth Revenue Catalyst Felicia Bochicchio as CRO

Felicia Bochicchio, a Former Bench Accounting Executive Joins Leading Landing Page Platform to Support the Company Through a New Phase of Growth Unbounce, the leading landing page and conversion platform, has announced Felicia Bochicchio as the company's first Chief Revenue Officer. This newly created role reinforces Unbounce's dedication to helping marketers and agencies accelerate business results and save time with the use of landing pages, website popups, and sticky bars. Recommended Read: Not Social Media, But SEO:…

Openprise Expands Data Marketplace and Launches New Multi-Vendor Data Enrichment Strategy Service

New Offerings Address Common Data Roadblocks to Success with Marketing Automation and ABM Openprise, the leader in data orchestration solutions for marketing and sales, announced the expansion of the Openprise Data Marketplace to include a broad range of new third-party data partners and a new service enabling marketers to navigate the process of assessing data requirements, evaluating and selecting data providers, and onboarding data across multiple vendors. Together, the expanded partnerships help marketers and sales…

Newgen Demonstrates Technologies to Drive Digital Transformation at its Customer Conference 2018, Orlando

Newgen Software Inc., a provider of Business Process Management (BPM), Enterprise Content Management (ECM) and Customer Communication Management (CCM) platforms, announced that it successfully hosted its Customer Conference at Marriott World Center, Orlando, FL on June 21 and 22, 2018. The conference brought together industry leaders, influencers, and analysts from leading organizations across the US, Canada, Caribbean and South America. Newgen’s customers, across verticals, presented their digital transformation stories…

The Future Of Video Marketing: Education And Artificial Intelligence At The Heart Of Change

With predictions that video will account for 80% of all internet traffic by 2019, it is not surprising that marketers are moving away from traditional display ads and investing in a stronger video offering that offers much more engaging and captivating experiences for brands. But how can marketers ensure such investment is directed in a way that enables them to prepare to profit from this growth? 17,000 hours of video marketing content is expected to be published every second by 2021. In such a crowded market, content…

ClosePlan Launches To Streamline Team Workflows And Transform Sales Cycle

Executives and Sales Leaders Buoyed By Innovative Platform That Provides Sales Efficiency and Transparency ClosePlan, an innovative Sales Optimization Platform, launched with a tool designed specifically to streamline and support the efforts of sales teams while simultaneously presenting real-time updates on critical revenue streams throughout organizations. An app integration for Salesforce, ClosePlan is a comprehensive project management tool with precision Gantt plans, Kanban workflows, drag and drop visualizations, and…

Marin Software Research Reveals Amazon’s Rapid Rise and Increased Q2 2018 Search Spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q2 2018 Digital Advertising Benchmark Report. As search spend continues to grow from increased clicks and CPCs, Marin Software's report identifies eCommerce as another channel quickly gaining traction thanks to increased spend on Amazon. Marin Software presents its full research, results, and takeaways  in an interactive format that allows viewers to review and…

Trigo Vision Unveils Advanced Retail Automation Platform; Announces $7 Million Seed Funding

World-Class Algorithmics Experts Take on Amazon Go, Microsoft and Other Tech Giants in the Frictionless Checkout Race Trigo Vision, a computer vision startup reshaping the retail experience, emerged from stealth and announced $7Min a seed funding round by UK-Israel based Hetz Ventures and Vertex Ventures Israel. Trigo Vision's platform combines a highly sophisticated, ceiling-based camera network with machine vision algorithms to identify and capture customers' shopping items with exceptional levels of accuracy during…

Author Introduces First Book Where Readers Can Shop the Characters’ Clothes: Shopfiction

In Waiting at Hayden's, Riley Costello Has Primarily Featured Brands Such as Winston White and Van De Vort That Were Started by Other Female Entrepreneurs Women's fiction author Riley Costello announced a 10 July, release of her new patent-pending reading experience format: Shopfiction. Waiting at Hayden's, a novel that deals with the complicated nature of timing in modern-day relationships, will be the first book that allows readers to shop the characters' outfits. Waiting at Hayden's provides links and web…

Spiceworks Study Reveals Employees Spend 26 Days Per Year on Websites Unrelated to Their Job

Large Organizations Restrict the Most Internet Activity; Facebook, Snapchat and Instagram Most Commonly Blocked Social Channels Spiceworks announced the results of a new survey examining the use of web filtering in the workplace and the implications of restricting certain online properties. The results indicate among organizations that don't restrict any internet activity, most employees (58 percent) spend at least four hours per week, the equivalent of 26 workdays per year, on websites unrelated to their job. In other…

AppNexus Grows Connected TV Marketplace 748% Year-Over-Year

AppNexus, the world's leading independent advertising technology company, announced advertiser spend in its connected TV marketplace grew 748% percent year-over-year in the second quarter of 2018 versus the second quarter of 2017, and grew 69% percent quarter-over-quarter in the second quarter of 2018 versus the first quarter of this year. Client adoption of AppNexus' connected TV marketplace includes five of the world's largest sports and news broadcast networks, five of the company's largest programmatic video buyers, a…

New Capital Partners Announces LoyaltyExpress Investment in SoftVu

Softvu Will Leverage This Partnership and Investment to Advance Its Prominent Position and Offer New and Expanded Services to Its Markets LoyaltyExpress, a portfolio company of New Capital Partners, has acquired SoftVu, a leader in creation, management, distribution and tracking of automated marketing strategies for direct-to-consumer markets in the mortgage lending industry. The investment begins SoftVu's partnership with LoyaltyExpress, a provider of marketing automation and cloud-based CRM solutions for mortgage…

Cross-Channel Attribution and How to Cut Through the Noise

Research by Econsultancy/Google shows that 76 percent of all marketers currently use marketing attribution or will use it in the next 12 months, yet only 17 percent say they are looking at the performance of all their digital channels together. While attribution models were created to help advertisers determine which sources are driving value and to avoid double counting conversions, there are so many competing models — first-touch, last-click non-direct, linear, time-decayed — that it can leave advertisers feeling dazed and…

Edina Realty Launches “Emma Marketing” Automation for Agents

Automation Service Powered by Imprev Simplifies the Agent Marketing Experience At its annual agent technology camp, Edina Realty, the largest residential brokerage serving Minnesota and western Wisconsin, announced the launch of marketing automation for its agents. This innovative service, powered by Imprev, automatically creates branded marketing content for agents throughout the life of Edina Realty’s listings, dramatically simplifying the way agents promote their listings and helping them win more business. Edina Realty…

Android Users Can Now Access On-Demand Content and PR with the Spry Mobile App

Spry for Android Signals Growth for the Tech Startup Spry, the first mobile public relations network, extended its reach with the launch of a Spry Client app for Android. Spry's innovative on-demand platform is now available to virtually all smartphone users, whether on an Android or an iOS device. With more than two billion active Android devices worldwide, Spry now reaches a much larger set of organizations and businesses that, regardless of size, need affordable communications services from proven PR and journalism…