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Propelics and Lopez Research Celebrate Emerging Tech Council’s 5-Year Anniversary with Free Membership Offer

Open Invitation to Join Fortune 1000 Companies in Collaborating on Mobile Application Best Practices, Frameworks and Tools Propelics, an Anexinet company, and leader in enterprise mobile strategy and world-class app development, announced a limited-time, open-enrollment period to join the Emerging Technology Council (ETC). Founded alongside Lopez Research, the council has attracted members from American Airlines, Coca-Cola Bottling Co., HCA, Nissan, USAA, Wells Fargo and many other well-known organizations. Members share…

Prediction Series 2019: Interview with Julian Diaz, CMO, Skynamo

Tell us about your role at Skynamo and how you started here. My role at Skynamo is to build our brand into a globally recognized and preferred brand among our target market. Basically, my job is to make sure the right people know who we are and choose us over competing solutions. I joined Skynamo in September 2017, and over the past year, we’ve rebranded the business — changing the name from Honeybee to Skynamo — to position us better as a global brand. We also began the major transition from an outbound marketing…

Nielsen Releases Unprecedented Insights On Esports Fan Attitudes And Behaviors Leveraging Twitch Data

New Research Details Audience Behavior Across Biggest Esports Titles and Tournaments Nielsen announced an in-depth, first of its kind research study of esports fan attitudes and behaviors in the US to feature data from Twitch, the leading service and community for multiplayer entertainment. Nielsen combined survey-based attitudes and preference data with Twitch viewership and behavior data from more than 2,000 US esports fans who viewed esports content related to major titles like League of Legends, Overwatch League, …

Ovations Technologies Joins the Nuxeo Partner Program

South Africa-based ICT Systems Integrator Adds the Nuxeo Content Services Platform to its Portfolio Nuxeo, the leading cloud-native Content Services Platform (CSP), today announced Ovations Technologies, South Africa’s leading information and communications technology (ICT) systems integration and business process specialists, as the newest member of its global partner program. Ovations Technologies will serve as the exclusive Nuxeo reseller for all of Sub-Saharan Africa. Ovations Technologies has more than 20 years of…

Interview with Kevin Beales, Founder and CEO, Refract.ai

"Assistants and bots will (and already do) have a role in sales conversations, but today more so in transactional sales and helping buyers to research." Tell us about your role and journey into technology. How did you successfully transform yourself through the dot-com era? The (relatively) short answer — I was working at Adidas back in ‘98 when my manager at the time said to me, “You’ve used this internet thing, haven’t you?" Two weeks later I was “New Media Manager” and responsible for launching Adidas’ first sites…

Data and Creativity: Stronger Together

Sometimes, we forget that people don’t visit websites to look at ads. With unlimited data and tools at our fingertips, we may have, well, lost sight of a fundamental must for online advertisers — creating impactful ads. So, how should we approach programmatic advertising, while keeping a firm hand on the creativity and messaging of a branding campaign? People go online to get entertained or informed, and advertisers have a duty to ensure the online ad content complements that experience, rather than sit at odds with…

Dreamforce Interview with Doug Winter, CEO, Seismic

"Buyers want to be treated as individuals, to have a fully digital experience, and have seamless transitions as they move through their decision to purchase."What is the most exciting aspect of being a part of a cloud tech company? I’m thrilled that we’re seeing the marketplace realize how vital Sales Enablement technologies like ours are to their business and how much value customers are getting out of our product. For example, Guggenheim Partners and Seismic recently won a Gramercy Financial Content Marketing Award for…

Deloitte Survey: Smartphones Continue to Reign Supreme as Consumers’ Preferred Device

Americans Now View Their Smartphones More Than 14 Billion Times per Day With an estimated 270 million Americans viewing their smartphones about 14 billion times per day, the smartphone continues to reign supreme as consumers' preferred device for online actions, as well as for controlling and monitoring many daily activities, according to Deloitte's US edition of the "2018 Global Mobile Consumer Survey." This year smartphone penetration rose to 85 percent, up 3 percent from 2017, with the strongest growth among US…

The Next Evolution of Cross-Device Shopping

Our industry is witnessing a massive shift in consumer behavior — one that’s going to entirely reshape how marketers connect and enable shoppers going forward. Just as programmatic advertising has become table stakes and marketers have started to get their arms around their cross-device strategies, it’s time to prepare for the next upheaval. Welcome to the Age of Voice Today’s consumers are increasingly embracing audio assistants. While such assistants aren’t new, consumer comfort with them has never been higher. And as…

The Unlimited Data Myth; How Will The Market Fill a Bottomless Pit?

Mobile Experts Finds mm-wave Capacity Crucial for Market Success Mobile Experts has just released a crucial report in their Expert INSIGHTseries, which offers timely, strategic thought leadership on pivotal market issues. This INSIGHT document illustrates how leading mobile operators will run out of capacity in the near future. Mobile Expert predicts that in order to achieve their market goals, operators such as AT&T, Verizon, and T-Mobile/Sprint will not succeed without using mm-wave capacity to augment existing…

Hootsuite Advances Market Leadership by Helping Enterprises Succeed with Paid Search & Social Advertising

Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification…

Virtually Alive: How Augmented Reality at Live Events Changes the Marketing Game

Go to a sporting event today, and you'll often see a competition involving one or two people while ten thousand others only watch. At some point, a simple shell game will appear on the video board, and fans can follow the action but not influence the outcome. With all the downtime in sports today, teams try harder than ever to engage fans through traditional means, but instead, fans often retreat into their own phones. But advances in Augmented Reality can change all of that, focusing fans' attention back on their friends,…

New Research Finds Only 12.5% of US Consumers Actually Hate Chatbots

When It Comes to Getting the Best Customer Service, New Genesys Study Shows 75% of Consumers Say a Human Is Needed While 76% Turn to Digital Self-Service Channels A nationwide survey conducted in August finds that 94% of US respondents considered their last customer experience positive – although they note there is still room for improvement on the margins. While high-profile customer service blunders by major companies gobble media attention, new research from Genesys  challenges the notion that companies aren't in touch…

TechBytes with Susan Marshall, Founder and CEO, Torchlite

Susan Marshall CEO at Torchlite Research has shown that 57% of companies use freelancers regularly today, and over half the workforce is expected to turn freelance in the next ten years. We spoke to Susan Marshall, CEO at Torchlite, to understand the future of the private marketplace for digital freelance talent and how freelance marketplaces could put pressure on the traditional workplace culture of fixed payrolls.Tell us about your role at Torchlite and how you got here? I am the CEO and founder of Torchlite.…

Gartner Identifies the Top 10 Strategic Technology Trends for 2019

Analysts Explore Top Industry Trends at Gartner Symposium/ITxpo 2018, October 14-18 in Orlando Gartner, Inc. highlighted the top strategic technology trends that organizations need to explore in 2019. Analysts presented their findings during Gartner Symposium/ITxpo, which is taking place here through Thursday. Gartner Identifies the Top 10 Strategic Technology Trends for 2019 #GartnerSYM #AI #Blockchain #autonomous #IoT #analytics Gartner defines a strategic technology trend as one with substantial disruptive…

Brightlink Rolls Out New Messaging and Wireless Capabilities to Enhance Customer Experience

Company Finalizes Acquisition of 365 Wireless, Adds Support for 5G Development Brightlink, a leading communications platform and technology company that delivers voice, messaging, analytics and cloud-based solutions, announced a range of messaging and wireless enhancements in its Fall release that will help communications providers and enterprises of all sizes improve their customer experience. The company also recently finalized its acquisition of 365 Wireless, which has expanded its wireless footprint in the 3.5 GHZ…

Is Omnichannel Sales Killing the Need for Sales Reps?

Enterprises have been eagerly deploying new digital sales technology for more than a decade. Customers can now purchase on websites, mobile devices, social media, and even chatbots, without encountering a live person at any point during the sales process. This model represents a 180-degree transformation from the traditional model of in-person and relationship-based selling. So where does this leave salespeople, who are increasingly being removed from the customer journey? In the rush to embrace digital transformation,…

TechBytes with Ashley Walsh, VP, Marketing, Formstack

Ashley Walsh VP of Marketing, Formstack Smart forms have existed for more than 12 years and people are still using paper forms for much of their meaningful data college. We spoke to Ashley Walsh, VP, Marketing, Formstack, to understand the extent to which AI/ML help deliver customized forms for online engagement.What’s the biggest attraction for you at Dreamforce 2018? Obviously, Metallica. Just kidding. We’re especially interested in getting feedback from customers, partners and media who are boots on the ground.…

Braze Raises $80 Million in Latest Funding Round, More Than Doubling Valuation to $850 Million

The Braze Human Approach to Customer Engagement Continues to Disrupt Legacy Cloud Players Today, Braze (formerly Appboy), the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more, announced an $80 million Series E round of funding led by Meritech Capital Partners, a venture capital company with investments in leading technology brands such as Facebook, MuleSoft, and Salesforce. This latest infusion of capital brings Braze to $130 million raised in…

Tencent Announces Strategic Upgrade

Reorganization to Better Serve Consumers and Industries Tencent Holdings Limited, a leading provider of Internet value-added services in China, announced a strategic organizational upgrade which, building on our "Connection" foundation, positions Tencent to drive the convergence of social, content, and technology trends; and to better serve enterprises, enhancing the connectivity between the "Consumer Internet" and the "Industrial Internet". Pony Ma, Chairman and CEO of Tencent said, "The proactive reform marks a new…