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Braze Raises $80 Million in Latest Funding Round, More Than Doubling Valuation to $850 Million

The Braze Human Approach to Customer Engagement Continues to Disrupt Legacy Cloud Players Today, Braze (formerly Appboy), the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more, announced an $80 million Series E round of funding led by Meritech Capital Partners, a venture capital company with investments in leading technology brands such as Facebook, MuleSoft, and Salesforce. This latest infusion of capital brings Braze to $130 million raised in…

Tencent Announces Strategic Upgrade

Reorganization to Better Serve Consumers and Industries Tencent Holdings Limited, a leading provider of Internet value-added services in China, announced a strategic organizational upgrade which, building on our "Connection" foundation, positions Tencent to drive the convergence of social, content, and technology trends; and to better serve enterprises, enhancing the connectivity between the "Consumer Internet" and the "Industrial Internet". Pony Ma, Chairman and CEO of Tencent said, "The proactive reform marks a new…

18 Video Marketing Ideas for Every Stage of the Buyer’s Journey

Read More: Five Tips to Perfectly Time Your Webinar and its Promotion Videos have long been present in people’s lives. From TV commercials and movie trailers to shows and vlogs streamed on mobile phones, the moving picture clearly enraptures consumers. The rate at which it’s getting increasingly crucial is something marketers should pay attention to. Impact Bound cited a report where it found video marketing to be 600% more effective than print and email combined. That alone tells you that if your company hasn’t…

Alpha Group Unveils Pigeon – A Facebook Messenger App Experience for Merit-Based Content Sharing

Pigeon Exits Stealth with More Than 35,000 Users Who Have Shared More Than 60,000 Posts. Pigeon Users Spend an Average of Six Minutes per Session, Outperforming Other Top Social Media Apps With a commitment to creating an engaging social media experience that is based on the best content, not on identity or influence, Alpha Group, the in-house incubator for Advance Local announces its latest venture and unveils Pigeon. Pigeon is an anonymous, chatbot based Facebook Messenger app experience that transforms how people…

The Anatomy of Sales Decisions: Blending Data Science and Behavioral Science to Accelerate Sales Results

To learn more about decision-making in enterprise organizations, attend Anaplan CEO Frank Calderoni’s Dreamforce speaking session on Tues, Sep 25, at 1pm. In the world of sales, decisions are everything. What to sell, where to sell, how to sell: the future of our organizations, as well as the success of our employees, depends on how we decide (and re-decide) these questions, every day. Read More: Connected TV for CTV: Fresh Insights from DMEXCO 2018   For years, sales leaders have based decisions on experience and…

New Research Reveals Importance of Site Search to Ecommerce and Digital Retailers’ Performance

The Latest 2018 KPIs & Site Search Survey from Algolia and Internet Retailer Shows 88 Percent of Respondents Prioritizing Site Search to Advance Performance Metrics Algolia, the leading Search and Discovery API for websites and mobile apps, released the findings of a new survey that evaluates the impact of site search on performance metrics for e-commerce and digital retail businesses. Data shows the search function is a critical component to revenue metrics, but 70 percent of companies continue to struggle with budget…

From ‘Mobile Only’ Internet to Content Strategies: New GSMA Study Identifies the ‘Megatrends’ Shaping Mobile Industry

New Report Provides Insights on Consumer Trends, Network Evolution and More GSMA Intelligence published its third annual ‘Global Mobile Trends’ report, providing a wealth of data and insight on the direction of the global communications industry over the coming years. This flagship research offering outlines the key ‘megatrends’ that will shape the industry in the period out to 2025. This new edition features in-depth analysis on the latest mobile internet trends; the evolution of mobile network technology into the 5G…

Emotional vs Distress Purchases – Tapping into Customer Response

Marketers agree that understanding customer need is key to any business. Forming that understanding however can involve scrambling in the dark for insights on audiences. As companies build increasingly unwieldy datasets, the access to behaviour that the internet has allowed us can sometimes mean that overload of information is just as bad as not having enough. The good news is that there are some easy ways to tap into how your customers feel – with the context of who is buying from you and listening to their feedback.…

People-Based Marketing: 5 Ways to Win

Among digital marketers, ‘people-based marketing’ has become something of a buzz term in recent years, with the likes of Twitter and Facebook developing a number of custom audience solutions for brands, and platforms such as LiveRamp collaborating with a broad range of agencies and brands to leverage customer data for hyper-targeted campaigns. This growing trend has recently hit the marketing mainstream. But what exactly is it? In short, people-based marketing refers to strategies that match customer data (such as a…

New Study: 2018 PROMO Online Video Statistics and Trends

The future of online marketing is video content. It’s the leading format for brands and advertisers, and for good reason – consumers absolutely love video content. That’s why we decided to dig deeper to find out how, when, and where people prefer to watch videos online. The team at PROMO conducted a study of more than 500 individuals of all ages. We asked about their habits and preferences when it comes to watching online videos. As a result, we learned a lot about when and how people watch video, along with some…

Vimeo Stock Unveiled to Empower Video Creators to Tell Exceptional Stories

Vimeo Launches Global Stock Marketplace as New Royalty-Free Collection Offers Exclusive Footage from Vimeo Creators at a Disruptive Price Today, Vimeo announced the launch of Vimeo Stock, a new global, royalty-free stock marketplace featuring an exclusive collection of high-quality video footage sourced directly from Vimeo’s community of iconic creators. Vimeo Stock shakes up the traditional stock industry by unlocking content from Vimeo’s world-renowned community of storytellers, redefining what stock footage can and…

The Top 7 Form Conversion Killers And How to Thwart Them

More than 80% of abandoning visitors never return to the website. So, what’s killing those conversions? Smart marketers (or marketing ninjas) will thwart conversion killers before they strike, optimizing websites for ultimate conversion rates. Read on for the most common problems you may be facing when it comes to form conversion: Using social media wrong Be wary of making visitors sign-up for a new account, 86% of users won’t sign up for a new account if it requires a registration process; however, 77% of users…

Interview with Robert Seo, CEO US, Buzzvil

"CMOs are seeing a record number of users opting-in for lockscreen content, and marketing strategies in turn are including that most-often used area of a device."Tell us about your journey into technology. How did a US Marine take to entrepreneurship? I joined the Marine Corps when I was 18 because I wanted to serve and to challenge myself to grow. I got what I wanted and more through my training and my time with a light armored reconnaissance unit. Since then, I’ve always been placing myself in challenging situations…

A CMO’s Top Three Priorities: Hyper-Growth, Hyper-Growth and Hyper-Growth

Times are changing. And quickly. Every year it seems CMOs are having to change tack in order to meet CEO expectations. Right now this pressure filled environment is all geared towards growth – but how can marketers balance their many responsibilities while also ensuring growth is quickly achieved and sustained? Stacking up responsibilities The introduction of GDPR earlier this year has had a profound impact on CMOs. In many instances, marketers have been handed responsibility over data interpretation, and have to also…

Pure Barre Partners with Service Management Group to Mine Client Feedback and Capture Actionable Insights

Pure Barre has engaged Service Management Group (SMG) to measure the customer experience of 500 studios across North America and capture feedback on more than 4,000 instructors. In partnership with SMG, Pure Barre will capture location-level feedback and evaluate key drivers of overall satisfaction to improve instructor training and elevate the client experience.The largest, most established barre franchise in the nation, Pure Barre utilizes barre fitness to offer a low-impact, total-body workout through small isometric…

Domino Data Lab Secures $40 Million to Accelerate Growth and Fulfill Market Demand for Model Management

Sequoia Capital and Coatue Management Lead Funding Round, Double Down on Previous Investments Domino Data Lab, provider of an open data science platform, announced it has secured $40 million in a funding round led by Sequoia Capital and Coatue Management. This funding brings Domino’s total capital raised to $81.2 million and will help Domino continue to deliver new data science platform products, acquire talent, expand globally, and secure and deepen strategic partnerships with companies like SAS and AWS. “It is exciting…

Connected Planning: The Key to Customer Engagement

Engagement is the heart and soul of the customer relationship. Engaged customers are happy customers—they not only share their opinions and experiences, but also trust the vendor to respond in ways that deepen the buyer/seller relationship, increasing loyalty (not to mention repeat purchases) over time. At Anaplan, we believe the essential prerequisite to engagement is a “Customer First” approach. Easy to say—most companies believe in focusing on the customer—but in practice, challenging to implement. Customer First, in…

Interview with Randy Wootton, CEO, Percolate

"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What inspired you to join a marketing technology company? In 1995, Don Peppers and Martha Rogers wrote a book titled, The One to One Future, and in it, they outlined the promise of 1:1 marketing — essentially getting the right message to the right person at the right time. Fast forward 25…

Interview with Michele Pilgrim, VP, Integrated Marketing, Delphix

"There is a huge amount of convergence between sales, marketing and advertising with how buyers engage with a brand."Tell us a little bit about your role at Delphix? As Vice President of Integrated Marketing at Delphix, my focus is revenue-based marketing, which encompasses demand generation, integrated marketing and sales in a way that is interlocked with all other aspects of the Delphix business. Ultimately, it’s my goal to build a brand that customers want to interact with and to make those engagements feel seamless.…

Unbounce Taps High-Growth Revenue Catalyst Felicia Bochicchio as CRO

Felicia Bochicchio, a Former Bench Accounting Executive Joins Leading Landing Page Platform to Support the Company Through a New Phase of Growth Unbounce, the leading landing page and conversion platform, has announced Felicia Bochicchio as the company's first Chief Revenue Officer. This newly created role reinforces Unbounce's dedication to helping marketers and agencies accelerate business results and save time with the use of landing pages, website popups, and sticky bars. Recommended Read: Not Social Media, But SEO:…