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Openprise Expands Data Marketplace and Launches New Multi-Vendor Data Enrichment Strategy Service

New Offerings Address Common Data Roadblocks to Success with Marketing Automation and ABM Openprise, the leader in data orchestration solutions for marketing and sales, announced the expansion of the Openprise Data Marketplace to include a broad range of new third-party data partners and a new service enabling marketers to navigate the process of assessing data requirements, evaluating and selecting data providers, and onboarding data across multiple vendors. Together, the expanded partnerships help marketers and sales…

Newgen Demonstrates Technologies to Drive Digital Transformation at its Customer Conference 2018, Orlando

Newgen Software Inc., a provider of Business Process Management (BPM), Enterprise Content Management (ECM) and Customer Communication Management (CCM) platforms, announced that it successfully hosted its Customer Conference at Marriott World Center, Orlando, FL on June 21 and 22, 2018. The conference brought together industry leaders, influencers, and analysts from leading organizations across the US, Canada, Caribbean and South America. Newgen’s customers, across verticals, presented their digital transformation stories…

The Future Of Video Marketing: Education And Artificial Intelligence At The Heart Of Change

With predictions that video will account for 80% of all internet traffic by 2019, it is not surprising that marketers are moving away from traditional display ads and investing in a stronger video offering that offers much more engaging and captivating experiences for brands. But how can marketers ensure such investment is directed in a way that enables them to prepare to profit from this growth? 17,000 hours of video marketing content is expected to be published every second by 2021. In such a crowded market, content…

ClosePlan Launches To Streamline Team Workflows And Transform Sales Cycle

Executives and Sales Leaders Buoyed By Innovative Platform That Provides Sales Efficiency and Transparency ClosePlan, an innovative Sales Optimization Platform, launched with a tool designed specifically to streamline and support the efforts of sales teams while simultaneously presenting real-time updates on critical revenue streams throughout organizations. An app integration for Salesforce, ClosePlan is a comprehensive project management tool with precision Gantt plans, Kanban workflows, drag and drop visualizations, and…

Marin Software Research Reveals Amazon’s Rapid Rise and Increased Q2 2018 Search Spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q2 2018 Digital Advertising Benchmark Report. As search spend continues to grow from increased clicks and CPCs, Marin Software's report identifies eCommerce as another channel quickly gaining traction thanks to increased spend on Amazon. Marin Software presents its full research, results, and takeaways  in an interactive format that allows viewers to review and…

Trigo Vision Unveils Advanced Retail Automation Platform; Announces $7 Million Seed Funding

World-Class Algorithmics Experts Take on Amazon Go, Microsoft and Other Tech Giants in the Frictionless Checkout Race Trigo Vision, a computer vision startup reshaping the retail experience, emerged from stealth and announced $7Min a seed funding round by UK-Israel based Hetz Ventures and Vertex Ventures Israel. Trigo Vision's platform combines a highly sophisticated, ceiling-based camera network with machine vision algorithms to identify and capture customers' shopping items with exceptional levels of accuracy during…

Author Introduces First Book Where Readers Can Shop the Characters’ Clothes: Shopfiction

In Waiting at Hayden's, Riley Costello Has Primarily Featured Brands Such as Winston White and Van De Vort That Were Started by Other Female Entrepreneurs Women's fiction author Riley Costello announced a 10 July, release of her new patent-pending reading experience format: Shopfiction. Waiting at Hayden's, a novel that deals with the complicated nature of timing in modern-day relationships, will be the first book that allows readers to shop the characters' outfits. Waiting at Hayden's provides links and web…

Spiceworks Study Reveals Employees Spend 26 Days Per Year on Websites Unrelated to Their Job

Large Organizations Restrict the Most Internet Activity; Facebook, Snapchat and Instagram Most Commonly Blocked Social Channels Spiceworks announced the results of a new survey examining the use of web filtering in the workplace and the implications of restricting certain online properties. The results indicate among organizations that don't restrict any internet activity, most employees (58 percent) spend at least four hours per week, the equivalent of 26 workdays per year, on websites unrelated to their job. In other…

AppNexus Grows Connected TV Marketplace 748% Year-Over-Year

AppNexus, the world's leading independent advertising technology company, announced advertiser spend in its connected TV marketplace grew 748% percent year-over-year in the second quarter of 2018 versus the second quarter of 2017, and grew 69% percent quarter-over-quarter in the second quarter of 2018 versus the first quarter of this year. Client adoption of AppNexus' connected TV marketplace includes five of the world's largest sports and news broadcast networks, five of the company's largest programmatic video buyers, a…

New Capital Partners Announces LoyaltyExpress Investment in SoftVu

Softvu Will Leverage This Partnership and Investment to Advance Its Prominent Position and Offer New and Expanded Services to Its Markets LoyaltyExpress, a portfolio company of New Capital Partners, has acquired SoftVu, a leader in creation, management, distribution and tracking of automated marketing strategies for direct-to-consumer markets in the mortgage lending industry. The investment begins SoftVu's partnership with LoyaltyExpress, a provider of marketing automation and cloud-based CRM solutions for mortgage…

Cross-Channel Attribution and How to Cut Through the Noise

Research by Econsultancy/Google shows that 76 percent of all marketers currently use marketing attribution or will use it in the next 12 months, yet only 17 percent say they are looking at the performance of all their digital channels together. While attribution models were created to help advertisers determine which sources are driving value and to avoid double counting conversions, there are so many competing models — first-touch, last-click non-direct, linear, time-decayed — that it can leave advertisers feeling dazed and…

Edina Realty Launches “Emma Marketing” Automation for Agents

Automation Service Powered by Imprev Simplifies the Agent Marketing Experience At its annual agent technology camp, Edina Realty, the largest residential brokerage serving Minnesota and western Wisconsin, announced the launch of marketing automation for its agents. This innovative service, powered by Imprev, automatically creates branded marketing content for agents throughout the life of Edina Realty’s listings, dramatically simplifying the way agents promote their listings and helping them win more business. Edina Realty…

Android Users Can Now Access On-Demand Content and PR with the Spry Mobile App

Spry for Android Signals Growth for the Tech Startup Spry, the first mobile public relations network, extended its reach with the launch of a Spry Client app for Android. Spry's innovative on-demand platform is now available to virtually all smartphone users, whether on an Android or an iOS device. With more than two billion active Android devices worldwide, Spry now reaches a much larger set of organizations and businesses that, regardless of size, need affordable communications services from proven PR and journalism…

Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem

The Emodo Institute Will Offer Research and Learning Programs to Help Increase Clarity and Confidence Across the Mobile Programmatic Ecosystem Emodo, Ericsson’s mobile advertising and data monetization platform, announced the launch of the Emodo Institute, a brand new program focused on the research, education, and resolution of the mobile data concerns that hinder the effectiveness of mobile advertising. The Institute seeks to help advertisers, agencies, and solution providers master best practices, increase their…

Kwikee Launches Research-And-Development Team, Leveraging AI and Other Technologies to Drive Efficiencies and Innovation in E-Commerce

Kwikee Labs Is a Dedicated Team Aimed at Finding New Solutions for Brands and Retailers Kwikee, the leading platform for the management and distribution of branded product content and data for consumer-products manufacturers and retailers, launched Kwikee Labs – a team of entrepreneurial developers focused on new and innovative uses of Kwikee's product-content database to improve the overall e-commerce ecosystem. Kwikee Labs will be jointly located in downtown Toronto and at Kwikee's global headquarters in Peoria,…

Why I’m Glad I Went to Vidcon and Not Cannes

When those social posts from friends you like and respect in the ad world start rolling in from the Cannes Lions Festival, it’s hard not to get at least a mild case of FOMO.  Everyone somehow looks impossibly insightful and fabulous at the same time. And those backdrops! But I went to Vidcon (now, like WHOSAY, a Viacom Company) instead this year, and I’m glad I did. Here are 7 reasons why: (1). Diversity. Where else can you see a twelve year old creator, sounding like a Harvard MBA, asking detailed questions about his…

Cannes Lions 2018 Opens Up New Horizon for Immersive Content and Native Advertising

After Attending Cannes Lions 2018, Jeff Lucas of Oath Spoke to Us About the Key Takeaways from the Global Event for Digital Advertising Cannes Lions 2018 remains the most followed event at MarTech Series. We chose to talk more this time with industry leaders at Cannes Lions and dive deeper into the realm of digital advertising. We spoke to Oath’s new Head of Americas Sales & Global Teams, Jeff Lucas, who was there. He talks extensively about brand safety, “XR” ads and native. Brand safety still the topic du jour …

JM Internet Announces Post on Instagram Marketing Tips for Small Business

Jason McDonald, a Top-rated San Francisco SEO Consultant and Director, JM Internet Group, Shared These Tips for Instagram Marketing The JM Internet Group, a leader in books on SEO, Social Media Marketing, and AdWords for small business marketers, is proud to announce that a new post on Instagram marketing. Instagram is a key component of social media marketing, as the social network (owned by Facebook) is one of the largest social media networks in the world. It is also notable for its reach to younger people and its focus…

Data443 Secures Global Rights to Leading WordPress GDPR Solution

Data-Security & Privacy Leader Brings Award-Winning Data Classification, Governance, Discovery & GDPR Compliance Capabilities to Over 20,000,000 Websites Data443 Risk Mitigation, Inc., a leading data security company, today announced it has secured the global technology, branding, and ongoing management rights to leading WordPress GDPR solution: The WordPress GDPR Framework. The WordPress GDPR Framework is an open-source plugin developed by Codelight, a leading EU-based WordPress developer, to address the EU’s…

Plantronics Completes Acquisition of Polycom

Plantronics announced that it has completed its acquisition of Polycom. The acquisition of Polycom will accelerate and expand Plantronics’ vision and enable it to deliver the broadest portfolio of end points in the Unified Communications and Collaboration (UCC) ecosystem. “We are pleased that Plantronics and Polycom are moving ahead as one company focused on putting people at the center of every collaboration experience,” stated Joe Burton, Plantronics’ President and Chief Executive Officer. “Plantronics now offers an…