5 Digital Marketing Trends That Will Shape 2020

2019 was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation, or campaign to the next. But with the year over, it’s wise to take a moment to refocus on the big opportunities and challenges marketers face in 2020 and some of the organizational hurdles they’ll need to overcome in order to meet them head-on. A Big Focus in 2019 Has Been Around Marketers’ Understanding of the…

Bell welcomes Mirko Bibic as new President and Chief Executive Officer

Announces New Strategic Imperatives, Promotions to Bell Executive Team BCE Inc. welcomes Mirko Bibic as President and Chief Executive Officer and announces his appointment to the boards of BCE and Bell Canada. Mr. Bibic assumes the chief executive role following George Cope's retirement yesterday. "We welcome Mirko Bibic as our new chief executive as he leads Bell in delivering all the benefits of the digital communications future to Canadians," said Gordon Nixon, Chair of the Board for BCE and Bell Canada. "A key…

CNET Rings In A New Decade Of Technology At CES 2020

CNET Covers the Hottest News and Biggest Trends at the Consumer Electronics Show with Wall-to-Wall Coverage and Live Video from Tech West in Las Vegas CNET Presents Its Annual the Next Big Thing SuperSession "Moving into an Anticipatory Tech World" CNET, the world's largest consumer tech media brand, returns to the Consumer Electronics Show (CES) in Las Vegas to give its global audience a look at the technology and products set to shape the coming decade. CNET's award-winning journalists will report on all of the technology…

Personalized, Shoppable, Playable: Trends in Mobile Ad Creative

Mobile advertising in the coming year is not just about the impact of widespread 5G, new trends in AR, or which formats and channels the river of ad spend will divert to. It’s also about shifts in how brands and agencies are approaching their creative executions, from display to video to interactive user experiences. Here’s what I believe we will be seeing in 2020: The 90s Are Back – Retro Design Trends High-waisted jeans, chokers, flannel shirts, and combat boots. Nostalgic for the 90s yet? Designers clearly are, and it…

TechBytes with Anna Kuzmenko, COO at Fiksu DSP

Tell us about your journey in technology. What inspired you to join Fiksu? I guess I’m always looking for that next challenge. I started out as a Content Writer at an international product company, but, over the years, I’ve held varied positions, mainly having to do with product development. My key responsibilities were to manage projects, as well as to ensure their sustainable growth by promoting them in the US, Latin America, and other markets. It was always an exciting journey of working side by side with Developers,…

iQIYI Announces its 2020 Strategy of the iQIYI Knowledge App, Focusing on Educational Videos and IP-based Content

iQIYI, Inc., an innovative market-leading online entertainment service in China, announced its 2020 strategy for the iQIYI Knowledge App (the "App") at the iQIYI Knowledge Ceremony (the "Ceremony") held in Beijing on December 18th, 2019. At the Ceremony, industry experts and partners including Liu Tianchi, founder of Liu Tianchi Performance Workshop, Guo Liang, Vice President of Qingting FM, John Gray, world master of marriage relationship, etc. gathered to discuss development trends of paid knowledge in 2020.…

TechBytes with Jeremy Arditi, Chief Commercial Officer, Teads

Could you tell us about your role and the team/technology you handle at Teads? I currently oversee several teams at Teads including our strategic sales and agency partnership teams, as well as our creative studio and global marketing teams. The benefit of having all of these groups aligned under the commercial umbrella is that it ensures that our messaging and go-to-market strategy are aligned throughout, from the way we are communicating with the market more broadly, to how we structure and support global partnerships…

MarTech Interview with Aimee Irwin, VP of Strategy, Experian

"While many marketers have first-party data, in order to get a complete view of the customer, third-party data is required to connect the dots." Tell us about your role and journey into Marketing Technology. How did you arrive at Experian? I began my career consulting for technology and telecommunications clients and quickly saw how technology was changing behavior and making life better for consumers. I left consulting to work in the Marketing Technology industry and recognized early on that digital and mobile were the…

TechBytes with Taejin In, VP of Product Management, dstillery

Tell us about your role and the team/technology you handle at Dstillery. I lead product organization at dstillery. Our team has three technical areas that we oversee from a product management perspective: audience studio, audience scoring, and audience data and syndication. We also keep tabs on developments and innovations around new audiences types, data quality, data types, and generally better and more efficient ways to do things. These innovations are often identified outside the product organization, from technical…

Ericsson ConsumerLab: Ten Hot Consumer Trends 2030 – The Internet of Senses

Early Technology Adopter Consumers Expect an Internet of Senses by 2030, Enabling a New Service Economy Based on Digital Sensory Experiences Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be a common reality by 2030.  The consumer predictions about the Internet of Senses are among the expectations highlighted in the ninth edition of the Ericsson ConsumerLab Hot Consumer Trends report. The Internet of Senses will be…

TechBytes with Krish Sailam, SVP of Global Programmatic Solutions, DWA (a Merkle Company)

Tell us about your role and the team/technology you handle at DWA. I am the Global SVP of Programmatic Solutions at DWA. My role consists of a few things, including setting the vision for the B2B programmatic service line at DWA, helping clients identify strategic programmatic opportunities in terms of media and tech stack integrations, and managing external partners. We have an awesome team of programmatic traders in each of our international offices that are hands-on in each of our primary DSP consoles. As an aside, we…

Governance and Stability are the Keys to Sustaining AI and ML Projects

As part of our Predictions Series, Saif Ahmed of Kinetica DB shared his insights on future developments in the tech, governance, and data. As the decade comes to a close, we can’t help but think what new wave of innovation will thrive– or fail– in 2020 and beyond. Will AI ultimately take over human-centered jobs and replace us with robots? Will we see the emergence of smart cities alongside autonomous cars? Only time can tell. However, we can all witness a certain shift in businesses toward the ethical use…

Putting Consumer Privacy First Leads to More Satisfied Customers

Brands that take consumer privacy seriously have more satisfied customers and deeper loyalty. Consider that strong security can increase customer satisfaction by almost 30% and the vast majority of customers, 87%, will take their business elsewhere if they don’t trust a company is handling their data responsibly. We’ve entered an era where brands must utilize data properly or risk losing customers— it’s that simple. Privacy protection has serious implications and has become the “new strategic priority.” Paramount in…

Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

Top Nine Highlights from PR Newswire’s Annual Communications Forum 2019

Asia-Pacific Communications Trends, Challenges and the Evolving Role of PR PR Newswire's Communications Forum 2019 was held on December 18 in Shenzhen, China. As the premier global provider of news distribution and media monitoring services, PR Newswire has compiled a list of highlights from this event so that PR and communications professionals can stay updated with the latest communications trends and understand how Asia-Pacific practitioners are evolving in response to these communication challenges. Below…

OPPO Plans $7bn R&D Investment to Build a Multiple-access Smart Device Ecosystem for the Era of Intelligent Connectivity

OPPO Plans to Spend RMB50 bn ($7bn) on R&D Over the Next Three Years to Build Its Technology Leadership OPPO held its OPPO INNO DAY 2019 in Shenzhen under the theme of 'Create Beyond Boundaries', revealing its insights and initiatives for the era of intelligent connectivity. At the event, OPPO also showcased a variety of smart devices including smart watches, smart headphones, 5G CPE, AR glasses along with key technological breakthroughs in areas such as flash charging, 5G, imaging and software optimization.…

Kaloom Announces Hitendra Sonny Soni as SVP of Worldwide Sales & Marketing

An industry veteran leads Kaloom’s advance to bring solutions to service providers worldwide Kaloom, an emerging leader in fully automated data-center and edge networking software, appoints Hitendra Sonny Soni as Senior Vice President of Worldwide Sales and Marketing. With over 25 years of experience in sales, business development and marketing in the data center and cloud networking, converged infrastructures and management solutions, Sonny is taking the lead on Kaloom’s global sales and marketing operations.…

AI Takes Center Stage at Web Summit 2019

Having just walked a zillion miles during Web Summit 2019, I am finally catching my breath and able to reflect upon the events of the last three days. Heralded as the largest tech show in the world by Forbes Magazine, Web Summit is an experience like no other. In the last 10 years, Web Summit has grown to be both largest and outrageous tech event in the world – The beauty of Web Summit is it adaptability – The producers are constantly evolving and adjusting the show to accommodate the world around it, whether it be…

Rakuten Marketing Data Reveals Cyber Weekend Continues To Outstrip Expectations

Exclusive data from Rakuten Marketing has revealed the increasing impact of ‘Cyber Week’ on consumers and retailers across Australia and the Asia region. Detailed data drawn from across the Rakuten Marketing network showed a marked shift in consumer participation across Cyber Week in 2019 compared with previous years, both in growth and behavioural patterns. Despite most sales not officially beginning until Friday, this year's results show that promotions extended beyond Black Friday. Consumers began shopping early with…

In A World Where “Big Data is Video”, An AI Language for Machines Emerges

CDVA, the 1st Global AI Standard, Enables Words Supporting a Language between Machines to Develop for Lower Cost, Lower Latency and Energy Efficient Automation Intelligence Gyrfalcon Technology Inc. (GTI) sees interest surging around MPEG7's latest standards that usher in a wave of capabilities leveraging AI, but more importantly, solving issues for AI that promise to accelerate deployment, reduce latency, lower cost and alleviate compatibility. It is timely that such standards are emerging, as machines are becoming the…