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Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from LiveXLive (Entertainment), Button (E-Commerce and Mobile Commerce), Litmus (Marketing Clouds), AT&T (Customer Experience Management) and Datameer(Data Visualization). LiveXLive Releases New Unified Audio-Video Smart TV App Experience On Apple TV, Roku And Samsung TV, With Amazon Fire LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast…

The Company That Networks Some of the Biggest Concerts Is Transforming Green Spaces into Drive-in Entertainment Venues

TOURtech deploys massive temporary internet installations in record time TOURtech, an industry leader in Wifi-enabling the nation’s biggest live music events, today announced that it will offer internet installation services to organizations that are hosting drive-in entertainment. TOURtech’s team of expert engineers are turning parks and parking lots into Wifi zones that stream concerts and movies, offer cashless and touchless point-of-sale and ticketing systems and enhance the user experience with public Wifi. “As…

Aruba Unveils New Secure AI-Powered Solutions and Vision for the Reimagined Workplace

New Approach to Working in 2020 and Beyond Uses Aruba AI-Powered, Cloud-Native Platform to Deliver Enterprise Access and Enforce Safe Work Habits Tailored to Hybrid Work Environments Aruba, a Hewlett Packard Enterprise company, unveiled a suite of innovative workplace solutions and a new vision for three return to work scenarios – returning to the office and venues, working from home, and ultimately, the office reimagined. With Aruba’s AI-powered, cloud-native networking solutions as their foundation, each scenario…

Litmus Announces Integration with SAP Marketing Cloud to Optimize Email Testing, Streamline Email Production

Integration enables collaboration and customer data insight to help ensure email campaign success Litmus, a leader in email marketing, today announces the launch of its integration with SAP® Marketing Cloud, a multi-channel marketing platform delivering comprehensive data management, intelligent orchestration, and closed-loop measurement to optimize marketing and drive revenue. The integration of the Litmus Email Previews application with SAP Marketing Cloud allows for streamlined collaboration across the marketing team,…

H2O.ai And Snowflake Integration Accelerates Enterprise AI Adoption

The Partnership Empowers Customers to Gain Insights and Intelligence Faster from Data with Leading AutoML Platform H2O.ai, the open source leader in artificial intelligence (AI) and machine learning (ML), announced the availability of H2O Driverless AI integration, a leading automatic machine learning (AutoML) platform, with Snowflake, the Cloud Data Platform. This new integration enables Snowflake users to easily build and deploy ML models. Driverless AI automates the time consuming and demanding data science and machine…

Vendasta Welcomes ActiveCampaign to Marketplace

Vendasta Partners Can Now Offer Small and Medium Businesses Activecampaign’s Connected Marketing Automation, Email Marketing, CRM, and Support Capabilities. Vendasta welcomes ActiveCampaign to its robust wholesale Marketplace of resellable small and medium business (SMB) solutions. The integration will allow Vendasta partners to sell ActiveCampaign to local business clients, helping them engage meaningfully with customers. Marketing Technology News:  CobbleStone Continues Contract Management Software Excellence with…

AT&T México Selects MATRIXX Digital Commerce for Prepaid Platform Replacement

MATRIXX Digital Commerce is providing cloud-native, 5G-ready BSS to support AT&T Mexico prepaid customer base Today, the leading provider of the Cloud-native digital commerce platform for 5G customers MATRIXX Software has announced a new feat in the Mexican market. AT&T® México, a subsidiary of AT&T® USA and one of the largest mobile players in the Mexican market, is deploying MATRIXX Software’s cloud-native digital commerce platform for its prepaid customers. Last week, AT&T selected Salesforce Marketing…

Cincom’s Claire Oancea Joins IAMCP, Women in Tech Boards

Cincom Systems, Inc., a global supplier of enterprise software solutions and a Microsoft Dynamics partner, announces that as part of a push to work more closely with communities that make up the tech industry, Claire Oancea, Cincom Channel Manager, has joined the International Association of Microsoft Channel Partners (IAMCP) and Dynamic Communities’ Women in Tech boards. Marketing Technology News:  Druva and FireEye Join Forces to Strengthen Enterprise Cyber Resiliency Susan Fine, Cincom Director of Channels and North…

INKY Announces $20 Million Series B Raise Led by Insight Partners

INKY Technology Corporation, a pioneer in next-gen email phishing protection, announced the company's $20 million Series B round of funding, led by global venture capital and private equity firm Insight Partners, to accelerate enterprise adoption, global expansion and its innovation roadmap. Insight has previously invested in cybersecurity companies Darktrace, SentinelOne, Armis, and Tenable. The addition of the Series B funding brings the total investment in the company to $31.6 million. INKY uses domain-specific machine…

LeadSift Partners with MetaData.io to Help B2B Marketers Run ABM Campaigns Without IP Matching

Marketers learn how to prioritize their target audiences by reaching them using MetaData’s autonomous demand gen platform without using IP address matching LeadSift, a B2B Intent Data company announces a strategic partnership with MetaData.io, the AI-powered marketing operations platform to help B2B Marketers run digital campaigns without relying on IP Matching. Marketing Technology News:  Druva and FireEye Join Forces to Strengthen Enterprise Cyber Resiliency With less than 5% of your total market actively…

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic

Companies prioritize empathy during COVID-19 communications Crenshaw Communications, a New York-based public relations agency specializing in technology, announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Brands in the analysis include Dunkin’, Rothy’s, H&M, Anthropologie, Uber, Williams Sonoma, and Crate and Barrel, among others. In reviewing their communications, Crenshaw found that one-third of the brands offered free or…

Traffic4cast Competition Calls on AI Community to Better Predict Urban Traffic Flows

Second annual competition for machine learning experts to improve planning tools for urban mobility Top ranked teams receive prize money, research fellowships, honors at NeurIPS 2020 Vienna – The Institute for Advanced Research in Artificial Intelligence (IARAI), an independent and global machine-learning research institute established by HERE Technologies, announced the second annual Traffic4Cast competition. This year’s competition for the AI community expands the datasets and number of cities being analyzed.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Trustpilot (Location Data), LastPass (Identity Management), CoreMedia (Content Management), iFOLIO (Customer Experience), and Nielsen (Analytics). Trustpilot Continues to Build World’s Most Powerful Review Platform with Launch of Location Reviews Trustpilot, the leading global consumer review platform free and open to everyone, continues to build out its full-service, 360-degree…

Qello Concerts by Stingray and Stingray Karaoke Now Available on Rogers Ignite TV

Rogers Ignite TV customers can now access hundreds of concert films, and thousands of karaoke tracks Ignite TV customers will receive a limited time offer with the new services Stingray, a leading music, media and technology company, and Rogers Communications, announced the expansion of their distribution deal to give Rogers Ignite TV customers access to Qello Concerts by Stingray and Stingray Karaoke. Music connoisseurs that subscribe to the services will have access to Stingray’s vast music catalogue to watch…

ReadyShipper X Shipping Software Helping E-Tailers Overperform Without Breaking a Sweat

ReadyCloud, the ecommerce suite built for shipping, returns and CRM, has released a major update to its ReadyShipper X shipping software. ReadyShipper is an evolution in shipping software. It supports merchant growth and improves the consumer experience through faster, more efficient shipping and communications at every level of the organization. "Today's consumer is impatient," says Michael Lazar, an Executive at ReadyCloud. "As consumers, we've become accustomed to getting our online order delivered in a few days and…

Performant Capital Creates Leading SaaS Provider of Marketing Automation Services to the Automobile Repair Industry

Performant Capital announced today that it has formed Dealer Holdings, a leading SaaS provider of marketing automation software and services primarily to automobile repair facilities and dealer service centers, through the acquisitions of MyShopManager and uNotifi. The businesses will continue to operate independently under their respective brands but share best practices across all functional areas. Launched in 2015, MyShopManager provides a best-in-class marketing automation SaaS platform primarily for independent…

ResoluteAI Unveils Conceptual Attribute Search for Science

Discovery Engine Can Search Full Abstracts, Analyzing Intent and Context of Queries ResoluteAI, the discovery engine for science, announced the launch of Conceptual Attribute Search (CAtS), a revolutionary enhancement to existing scientific search capabilities. Through the application of artificial intelligence and scientifically focused machine learning, CAtS returns highly relevant results for extremely long, highly technical search queries. "What excites us about CAtS is that we've cracked the code on how to find…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Salesforce (CRM), SurveyMonkey (Customer Experience), Comscore (E-commerce), LinkSquares (Sales Enablement), and Incognia (Identity Management). Salesforce Grants Equity Awards to Evergage Employees Under Its Inducement Equity Incentive Plan Salesforce, the global leader in CRM, announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the “Plan”) to new…

Retail SalesTech Company Connexity Acquires Content Monetization Startup ‘Skimlinks’

Latest Acquisition Aims at Expanding the Retail Content Network Reach and Improving Omnichannel Commerce Opportunities for Both Retailers and Publishers Today, retail marketing and sales technology company Connexity announced that it has acquired Skimlinks, the leading monetization solution for commerce-oriented publishers. The acquisition is a significant development in the retail tech industry following many funding rounds and investments witnessed in the last 8-10 months. With COVID-19-induced pandemic pushing the…

Signifyd Launches New Machine Learning Solution to Enhance Authorisation-Stage Order Approvals for Enterprise Retailers

Authorization Rate Optimization Tool to Increase Ecommerce Conversions and Maximise Revenue in the Face of Sophisticated Fraud Rings Signifyd today announced the launch of its Authorization Rate Optimization solution, a powerful tool to maximise online retailers’ conversion rates and protect them from authorisation-stage order declines that have become increasingly costly as fraud rings have become increasingly sophisticated. Authorization Rate Optimization allows retailers to maximise revenue from online transactions by…