Validity Enters Definitive Agreement to Acquire 250ok, Expanding its Best-of-Breed Email Portfolio

Acquisition brings together top leaders in the email market to power the largest global data network of any delivery analytics provider Validity, the most trusted name in customer data quality, announced that it has entered into a definitive agreement to acquire email analytics and deliverability provider 250ok. Since 2011, 250ok has developed email management software and innovative tools used by businesses of every size. With this acquisition, Validity broadens its optimization capabilities across the global ecosystem…

LegalTech: DocuSign’s Seal Software Acquisition Will Boost AI’s Role in Contract Automation

DocuSign is paying $188 million in cash to take next 'bold steps' in digitally transforming the current Contract Automation realm. The world's leading Agreement Cloud maker is acquiring Seal Software. Seal Software is a pioneer in Contract Analytics and Discovery. Seal Software had announced an AI-Based Contract Negotiation Product – Seal Now™ in October 2019. DocuSign customers would benefit from the new combined forces of AI and Cloud in Contract Automation. Seal-DocuSign: Tapping into the AI Market for Contract…

Yotpo Extends Its eCommerce Marketing Platform with Retail Syndication on the Bazaarvoice Network

Yotpo customers can now syndicate their reviews and visual user-generated content to world's top retailers via the Bazaarvoice Network, amplifying the reach of their content to over one billion shoppers every month Yotpo announced a partnership with Bazaarvoice that will enable Yotpo customers to syndicate their product reviews and visual user-generated content to the world's largest network of retail websites, empowering over a billion monthly shoppers to make more confident buying decisions. The power of Yotpo's…

Study Reveals Hidden Drivers of AI Adoption

New research from The Harris Poll and Interactions offers new look into AI decision-making Interactions, LLC, the world’s largest stand-alone artificial intelligence (AI) company, announced the release of “State of AI Decision-Making,” a report that unveils top drivers of AI adoption in the enterprise, with surprising results. The leading narrative when it comes to investing in AI and automation is the potential to cut costs; however, this new research, conducted by The Harris Poll, reveals that immediate financial…

Akamai Technologies Acquires Customers and Select Intellectual Property from Instart

Non-Dilutive Transaction Expected to Accelerate Development of Page Integrity Solution and Provide Access to New Sales Opportunities Akamai Technologies Inc, the intelligent edge platform for securing and delivering digital experiences, announces it has closed an asset purchase transaction with Palo Alto, California-based Instart to acquire customer contracts and intellectual property (IP). Akamai intends to expeditiously transition the acquired customers to Akamai's platform. The acquired IP is expected to benefit the…

Genesys Cloud Now Available on AWS Marketplace

Simplified procurement and administrative processes make it easier for enterprises to access the market-leading cloud customer experience platform from Genesys Genesys, a global leader in cloud customer experience and contact center solutions, announced that Genesys Cloud is now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors. The catalog makes it easy for organizations to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). Now,…

Leading Australia and New Zealand Retailer, Kathmandu, deploys ShopperTrak Analytics from Sensormatic Solutions

Outdoor Adventure Destination Uses Shopper Traffic Counting Solution to Make Better Informed Decisions Johnson Controls announced that Sensormatic Solutions, its leading global retail solutions portfolio, is deploying the ShopperTrak retail traffic solution with advanced analytics to help Kathmandu make data-driven decisions in everything from marketing campaigns to managing staff schedules to operational effectiveness. A market leader with over 160 stores across Australia and New Zealand, Kathmandu offers innovative…

Enterprises Still Failing to Adopt Digital-first Globalization Strategies Despite Customer Engagement Benefits and Opportunities, SDL…

80% of Respondents Have Global Expansion Plans Over the Next Three Years, but Only a Third Would Deploy a Digital-First Strategy A report published today by SDL, a global leader in content creation, translation and delivery, reveals the majority of brands are still ignoring the benefits of a digital-first globalization strategy, and instead focus their efforts on deploying a local sales team when entering new markets. “Global enterprises are hindering their expansion plans by focusing on a sales-first approach, before…

Friendable Focuses on Machine Learning and AI for Mobile Advertising Campaign, Choosing “LiftOff” as Partner

Tapping a Database of Over 2 Billion Unique, Fraud-Free Mobile Profiles Friendable, Inc. is pleased to announce its partnership with “LiftOff”, a Palo Alto, CA based company founded in 2012, with the mission of revolutionizing how mobile app marketers build and grow an active, engaged user base. Marketing Technology News: Epubor Boosts Conversion Rate by 20% with 2Checkout’s InLine Cart Friendable plans to deliver a focused approach and strategy that employs a “Four-Phased” approach that has been designed to help…

Corona Virus Closed the Gate to Mobile World Congress, but the Agile AI Tech Company Exacaster Found the Way to Launch Its Customer Data…

The cancellation of the Mobile World Congress (MWC) 2020 in Barcelona has left companies counting the cost of potential business losses. It can get extremely painful for smaller technology companies or even devastating for startups Exacaster, an AI-powered marketing automation software company from Lithuania (EU), has been waiting for exhibiting in the biggest mobile technology show for nearly 10 years. "We were dreaming to participate in MWC ever since we founded the company but managed to get ready for it only this…

Established Email Marketing Company, Site Impact, Appoints First Female President

A fresh outlook with a focus on product Industry-leading email marketing company, Site Impact has appointed Jennifer Gressman as President, marking the first time in 10 years a woman is behind the wheel of the company in a C-Level role. Gressman will join Vinu Nagapoollay (Chief Technology Officer) and Aaron Solomon (Chief Financial Officer) as a top executive overseeing day to day operations, sales and revenue growth, business development and product rollouts as the company heads into a year projected for upward…

Freshworks Acquires AnsweriQ, Targeting Larger Businesses with Enterprise Scale AI Customer Service Offerings

AnsweriQ CEO Pradeep Rathinam Joins Freshworks as Chief Customer Officer to Maximize Customer Success Freshworks Inc., the customer engagement software company, announced the acquisition of AnsweriQ Inc., a provider of ML and AI for larger enterprises that want to better serve their customers. AnsweriQ complements Freshworks' AI engine, Freddy, by enabling enterprise organizations to fully leverage their existing customer data to scale self-service experiences and automate complex customer workflows. AnsweriQ's unique ML…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Salesforce, eBay, Microsoft Corp and RTW Retailwinds. Salesforce Update: Vlocity Acquisition, Co-CEO Keith Block Stepping Down and More… Salesforce economy is definitely booming and set to register another phenomenal quarter ahead. The world’s biggest CRM-maker for Marketing, Sales and Commerce has announced big updates this week. Zendesk to Hold Annual Analyst and Investor…

New Research on Leading Retailers Reveals Vital Balance of Customer Experience and Operational Efficiency

Study Quantifies the High Cost of Digital Downfalls Amounting to Millions in Extra Expenses, Eroding Retail Profits and Threatening Customer Loyalty The digital customer experience for retailers remains critical to safeguard customer loyalty and retail profits, according to a new report detailing customer satisfaction rankings of 25 preeminent retailers announced today by Verint Systems Inc. The Customer Engagement Company™. Based on consumer survey panel data from more than 6,000 shoppers, the Verint Experience Index:…

Alyce Launches Integration with Adobe, Providing Seamless Campaign Management, Reporting, and Attribution Within Marketo Engage

- Broadening its Enterprise Integration Program, Alyce for Marketo Engage Empowers Marketers to Deliver Personal Experiences to Buyers and Measure the Impact of their AI-powered Gifting Strategy Natively within Marketo Engage - Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage allows marketers, sales teams and SDRs to seamlessly deliver…

Next Generation of Sidecar for Facebook Helps E-commerce Retailers and Brands Tackle the Growing Complexity of Facebook Advertising

Sidecar Additionally Launches Support for Google Display and Video Ads as Part of the Company's Increased Focus on Audience Management Across Channels Sidecar continues to solve the pain points facing digital marketing teams in retail, and today's latest step is the introduction of the next generation of Sidecar for Facebook & Instagram. Critical among the new features is the granularity with which Sidecar automatically creates and manages audiences for Facebook and Instagram ads. In addition, the company's heightened…

Gyrfalcon Acclaimed by Frost & Sullivan for Optimizing AI-enabled Solutions with AI Accelerator Chipsets

GTI's AI accelerator chips exhibit high reliability in extreme data-centric operations and keep energy consumption to a minimum Gyrfalcon Technology, Inc. (GTI) bagged the 2019 North American AI Accelerator Chips New Product Innovation Award at Frost & Sullivan's prestigious 2019 Excellence in Best Practices Award gala. This recognition underscores GTI's commitment to optimizing AI-powered solutions that deliver high performance with low energy consumption. GTI's AI accelerator chips can be easily integrated into a…

AI Is Changing How Brands Develop Creative – Here’s What the Future Is Looking Like

For most of advertising’s history, advertisers have produced their messaging primarily based on the gut instincts of their creative teams. Sure, we’ve always had surveys and market research to provide loose guidance on the demographics and preferences of our potential customers. But until recently, the end result has always been a single, one-size-fits-all ad that succeeds or fails based on the creativity and the guesswork of the people who produced it. With the development of digital advertising technology, this has…

RTW Retailwinds, Inc. Announces Multi-Year Partnership with Salesforce for Ecommerce Platform Relaunch

Relaunching RTW’s ecommerce websites is expected to enhance the customer experience by providing personalized user journeys and driving improved conversion and basket size for the Company RTW Retailwinds announced that Salesforce will be its new digital ecommerce platform partner for all businesses, including New York & Company, Fashion to Figure, and Happy x Nature. The move aims to optimize the user experience and provide seamless and personalized content across all channels, while improving conversion and…

R2integrated Elevates Digital Stack by Appointing Michael Paige as Chief Technology Officer

Leading industry executive and technology expert joins Baltimore-based digital marketing agency from Oracle R2integrated, a rapidly growing, digital marketing agency, announced today that it has hired former Oracle customer experience executive, Michael Paige, as Chief Technology Officer (CTO). An adept software development leader, Paige will apply his more than 25 years of client partnership experience toward further optimizing R2i's technology resources so its clients maximize the full potential of their marketing…