R2integrated Elevates Digital Stack by Appointing Michael Paige as Chief Technology Officer

Leading industry executive and technology expert joins Baltimore-based digital marketing agency from Oracle R2integrated, a rapidly growing, digital marketing agency, announced today that it has hired former Oracle customer experience executive, Michael Paige, as Chief Technology Officer (CTO). An adept software development leader, Paige will apply his more than 25 years of client partnership experience toward further optimizing R2i's technology resources so its clients maximize the full potential of their marketing…

Microsoft to Open New Datacenter Region in Spain and Expand Strategic Partnership With Telefónica to Boost Spain’s Competitiveness

Microsoft will open a datacenter region in Spain to help accelerate digital transformation of public and private entities of all sizes, helping them to innovate, scale and migrate their businesses to the cloud in a secure way. Microsoft will leverage Telefónica infrastructure as part of their global strategic partnership. Under their strategic partnership, the two companies will develop joint go-to-market plans in all countries where Telefónica operates. Additionally, Telefónica will accelerate its use of…

Money Mailer Introduces Affordable Solo Mail – The Money Mailer + One Postcard

Innovative Direct Marketing Program Offers Amplified Customer Acquisition and Business Exposure Money Mailer, a longtime leader in direct marketing, recently announced the launch of the all new Money Mailer + One Postcard. In working with the United States Postal Service*, Money Mailer is now able to offer one, stand-alone postcard mailed along with, but not inside, the Money Mailer shared mail envelope, for a very affordable price.  The postcard is the latest addition to Money Mailer's® growing suite of print and…

Agiloft Announces AI Engine for Advanced Contract Automation on No-Code Platform

Newest product release features out-of-the-box AI Capabilities and custom AI functionality that empower Agiloft customers to drive contract value across adjacent commercial business processes Agiloft, the global standard in contract and commerce lifecycle management, announced the addition of its new Agiloft AI Engine, complete with prebuilt AI Capabilities for contract management and an open AI integration that allows customers to incorporate custom-built AI tools into the no-code platform. "Our new AI Engine provides…

Keith Block Steps Down as Salesforce Co-CEO; Marc Benioff is Chair and CEO

Block becomes Advisor to the CEO Salesforce announced that Keith Block has stepped down as co-CEO of Salesforce and Marc Benioff is Chair and CEO of the company. Block is remaining as Advisor to the CEO. "It's been my greatest honor to lead the team with Marc that has more than quadrupled Salesforce from $4 billion of revenue when I joined in 2013 to over $17 billion last year," said Block. "We are now a global enterprise company, focused on industries, and have an ecosystem that is the envy of the industry, and I'm so…

Gartner Says Over 40% of Privacy Compliance Technology Will Rely on AI in the Next Three Years

Gartner Analysts to Discuss Technology Considerations for Privacy Leaders at Gartner IT Symposium/Xpo™ 2020 in Toronto, May 11-14 Over 40% of privacy compliance technology will rely on artificial intelligence (AI) by 2023, up from 5%, according to Gartner, Inc. “Privacy laws, such as General Data Protection Regulation (GDPR), presented a compelling business case for privacy compliance and inspired many other jurisdictions worldwide to follow,” said Bart Willemsen, research vice president at Gartner. “More than 60…

Nielsen Selects AnswerRocket’s AI-Powered Analytics Platform to Automate Insights Generation

Alliance Enables Acceleration of Market Insights for Nielsen Global Connect Clients Worldwide AnswerRocket and Nielsen's Global Connect business announced that Nielsen will leverage the AnswerRocket platform to automate and scale business intelligence and insights generation for the consumer packaged goods (CPG) manufacturers and retailers it serves around the world. AnswerRocket's analytics solution provides Nielsen with the means to efficiently scale insights generation using artificial intelligence and machine…

Zoovu Aiming to Double Growth Plans and Dominate the Global Conversational Search Market Following the Acquisition of Clever

The Global Conversational AI Market Expected to Exceed Us$ 16 Billion by 2024 Global AI-driven conversational search platform, Zoovu, announced that it has acquired Belgium-based company, Clever. This move enhances  Zoovu’s current offering by adding NLP and a sophisticated Intent Engine. According to Market Research Engine, the global Conversational AI market is expected to exceed more than US$ 16 Billion by 2024 at a CAGR of 30% in the given forecast period. Clever is a conversational search company that specialises…

Infoworks Announces General Availability of DataFoundry 3.0

Industry-leading Data Operations and Orchestration system adds native support for Databricks Infoworks.io, the leader in Enterprise Data Operations and Orchestration (EDO2) systems, today announces general availability of Infoworks DataFoundry 3.0, following a very successful beta program. Previewed last fall, DataFoundry 3.0 marks evolution of Infoworks’ highly-automated EDO2 system that is used by some the world’s largest enterprises to achieve unprecedented levels of analytics agility. Native support for Databricks…

Mering Launches Global Multichannel Campaign for Visit California

Digital Extension to California Road Trip Republic Ad Taps Five Media Platforms to Deliver Personalized Consumer Experiences As an extension of Visit California’s California Road Trip Republic “Born to Be Wild” commercial that launched in late 2019, consumer action agency Mering has created unique digital experiences across five media platforms including Instagram, Snapchat, Spotify, Pinterest and TripAdvisor. The multichannel campaign, which began rolling out this month in the United States, Canada, Mexico, Australia…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from eBay Inc., AODocs, CreatorIQ, OTTO.nl, and LevelJump. eBay Issues Statement on Strategic Review Process for eBay Classifieds Group eBay Inc., a global commerce leader that connects millions of buyers and sellers around the world, issued the following statement regarding the previously announced strategic review of eBay’s Classifieds Group (“Classifieds”). AODocs Experiences Explosive…

Tencent Ads Names OptAim, a Subsidiary of iClick Interactive, 2019 Gold Service Provider and Winner of Three Major Prestigious Awards

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, is glad to share the news that OptAim (Beijing) Information Technology Co., Ltd ("OptAim"), a subsidiary of iClick, has been recognized as 2019 Gold Service Provider and won three major annual awards from Tencent Ads for the second half of 2019, including "Outstanding Contribution of the Year", "Best Technology & Data Application Award" and "Best Branding Awards". "We feel honored to receive these…

ExpertFile Launches First of Planned AI Features for Its Expertise Marketing Platform

New AI-Enabled "Quarantine" feature designed to shield experts from online harassment Using the power of artificial intelligence (AI) and semantic language processing capabilities, ExpertFile's new "Inquiry Quarantine" feature employs advanced algorithms to identify potentially harmful or offensive communications before it reaches the end-user. Marketing Technology News: Spiro Calls Sales Leaders to Join the AI Movement with Proactive Relationship Management These new AI features enhance the specialized workflow and…

Syncsort Partners with Databricks to Make Mainframe Data Accessible for Cloud Analytics, Artificial Intelligence and Machine Learning

 The Partnership Enables Organizations to Build a Lakehouse by Ingesting Data Across the Enterprise into Delta Lake Syncsort announced it has partnered with Databricks to support cloud initiatives for critical mainframe and IBM i data. Enterprises can now leverage Syncsort Connect products to access, transform and deliver mainframe data to Delta Lake for advanced analytics, artificial intelligence (AI) and machine learning projects. “Liberate Legacy Data Sources with Syncsort and Databricks.” Organizations rely on…

Pyramid Analytics Recognized in Gartner’s Magic Quadrant for Analytics and Business Intelligence Platforms for 7th Straight Year

Pyramid Analytics, provider of the next-generation business analytics platform for the enterprise, announced it has been recognized by Gartner, Inc. in its 2020 Magic Quadrant for Analytics and Business Intelligence Platforms. This marks the seventh consecutive year the company has been placed in Gartner's annual quadrant. "We're thrilled to once again be recognized in Gartner's Magic Quadrant for ABI platforms," said Omri Kohl, co-founder and CEO of Pyramid Analytics. "We've made augmented analytics, product flexibility,…

Leanplum Raises $27 Million in New Funding and Announces Leadership Changes for Growth

George Garrick joins as CEO Sheri Huston joins as CFO Russ Fradin joins Board of Directors Leanplum, the leading multi-channel customer engagement platform, announced that it has raised an additional $27 Million as an extension of its Series D growth round. The funding was led by Norwest Venture Partners and Shasta Ventures, with participation from Kleiner Perkins, Canaan, and Launchub, and will be used to bolster Leanplum's product development and go-to-market (GTM) efforts. The company also announced today the…

BIGtoken’s Holiday CPG Campaign Exceeds Client Goals, New Case Study Details

A major CPG company generates 6 to 1 return on ad spend (ROAS) and 4.5% incremental sales lift using BIGtoken's opt-in panels SRAX, Inc., a digital marketing and consumer data management technology company, released a new case study, illustrating results when one of the largest global food and beverage companies, activated BIGtoken to drive sales during the 2019 holiday season. Marketing Technology News: Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences This campaign featured opt-in panels and…

OTTO.nl, a leading European eCommerce Brand Invests in Insider’s AI-Powered Marketing Platform to Deliver Personalized Experiences

OTTO.nl, one of the world's leading retail eCommerce brands chose Insider, the first integrated AI-powered Growth Management Platform, to drive personalization and growth across its digital channels. Insider will supplement OTTO.nl's vision to drive growth through effective customer segmentation and its AI-powered platform to deliver truly relevant experiences. "Personalization is an important driver for growth within OTTO.nl and crucial in delivering an optimal shopping experience. Insider is a partner that helps us…

Retailers See Phenomenal Returns With Zappix Visual IVR During Peak Holiday Season

Retailers and eCommerce companies leveraged the leader in Digital Self-Service Solutions to transform the customer journey during the busy holiday season with Visual IVR Zappix Visual IVR customer self-service solutions contained over seventy-five thousand retail and eCommerce calls and saved retailers over a hundred thousand dollars during 2019 holiday peak season through its industry-leading digital customer service automation and visual communication. Zappix Visual IVR and On-Demand App solutions have​ helped its…

Cats Is a Perfect Example of Why Studios Should Plan Media Strategies Post-Trailer Drop

Movie studios typically develop their media plans way before their trailers drop. Why delay securing the inventory when you know, based on the movie’s themes and its stars, who the likely fans are and the best channels to reach and engage them? But I think that strategy misses the boat. Studios have a major event - the trailer drop - that can provide them with a ton of insight into who the actual audiences for their movies will be. If they take the time to listen to that data, they’ll have what they need to create…