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ViralGains’ New VoiceAlike Technology Brings the Voice of the Customer into Advertising at Massive Scale

Marketers drive 2-4x better advertising results using artificial intelligence to predict where customers are in their journey with a brand ViralGains, the leader in intelligent ad journey orchestration, announced the launch of its VoiceAlike artificial intelligence technology. ViralGains VoiceAlike™ technology leverages consumer interaction and proprietary artificial intelligence to help marketers maximize customer response to their advertisements. A major study by IPG Media Lab and MAGNA found that ViralGains ad journeys…

SaaS Platform Schedulicity Waives All Fees to Assist Small Businesses

Online scheduling platform, Schedulicity, announced Sunday that it will waive all fees for existing and new businesses for the next three months. The company, which provides online appointment booking and class scheduling, launched the initiative to support service-based businesses that are struggling in the face of the COVID-19 outbreak. As a SaaS platform that offers business tools for hairstylists, barbers, yoga instructors, and fitness studios, as well as massage therapists, facialists, and nail artists, Schedulicity…

Harte Hanks’ ADT VR campaign wins four ECHO awards

Harte Hanks, a leader in developing customer experiences and behavioral marketing, won four ANA International ECHO Awards for its breakthrough virtual reality (VR) campaign developed for ADT Security. One of the four ECHO wins was the highly coveted Golden Mailbox Award, which distinguishes one campaign as being the most-innovative use of the mail medium. “It’s an honor to be recognized among the world’s best data inspired direct marketing campaigns,” states Keith Sedlak, Harte Hanks’ Chief Growth Officer. “It’s another…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Tata Consultancy Services, Terminus, ActivePipe, Comm100, and Ada. TCS Launches Business Ecosystem Integration Services to Accelerate Digital Integration Across Enterprises Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has launched the Business Ecosystem Integration Services (BEIS) suite, to help businesses integrate…

Dataiku 7 Brings Deeper Collaboration and More Granular Explainability to Enterprise AI

The latest version of Dataiku expands features for statisticians and data scientists plus adds individual prediction explanations for all Dataiku, the leading Enterprise AI and machine learning platform, announced the release of Dataiku 7, bringing deeper integration for technical data professionals to work on machine learning project development and row-level explainability for white-box AI. Additional feature highlights with this latest release include Kubernetes-powered web apps to expand on the capabilities introduced…

How to Avoid Tone Deaf Marketing in Uncertain Times

To say that these are unprecedented times we are living in would be an understatement. With the spread of COVID-19 into a global pandemic, our personal and professional lives have been dramatically altered in an astonishingly short period of time. Entire nations are under quarantine, business and school closures are rampant, and the phrase “social distancing” is possibly one of the most talked-about and pressing concepts of the day. In these times, customer communications – particularly digital ones – become especially…

Sinch AB (publ): Sinch Adds Conversational AI Capabilities Through Acquisition

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire Chatlayer BV for an Enterprise Value of EUR 6.9 million. Founded in Antwerp in early 2018, ChatLayer.ai is a cloud-based software platform that lets businesses create multi-lingual chatbots and voicebots using Artificial Intelligence (AI) and Natural Language Understanding (NLU). The platform enables intelligent two-way conversations between businesses and their customers across…

Ada Closes $44 Million Series B Led by Accel to Further AI in Customer Service

Automated customer service platform moves into the next era, reducing costs and boosting customer satisfaction for leading companies globally Ada, the leader in Automated Customer Experience (ACX), announced it has raised $44 million in a Series B funding round led by Accel, with participation from existing investors Bessemer Venture Partners, FirstMark, Version One, Leaders Fund and Burst Capital. Ada helps business leaders such as AirAsia, Mailchimp, Shopify, Telus, Upwork and Zoom reduce costs and increase satisfaction…

Yext Spring ’20 Product Release Now Available for Early Access

New enhancements give businesses more flexibility to structure their brand data, deliver optimal site search results, identify conversion sources, and more in the Yext Search Experience Cloud Yext, Inc. , the Search Experience Cloud company, announced the availability of its Spring '20 Product Release for early access. The release introduces several enhancements to the Yext platform, including a new way to view suggestions to brand data, more visibility into the source of digital conversions, and customizable…

Email Marketing Generated $42 for Every $1 Spent in 2019

Latest ActivePipe report shows email marketing generates best ROI for real estate agents ActivePipe, the leading email marketing solution for real estate companies, released a new report titled Digital Marketing in Real Estate: A Guide to Better ROI. The report outlines various digital marketing strategies to show how and where real estate agents should be investing to see the highest ROI. The report investigates the ROI for pay-per-click advertising, social media marketing, and email marketing. Data revealed in Digital…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from iPost, Nylas, Applied Systems, Oracle, and MoneyGram International. iPost Announces First-Ever In-Platform Email Integration with Campaign-Genius iPost, an enterprise email marketing and automation provider, announced a technology integration with Campaign-Genius, a dynamic content and visual automation platform for email, CRM, messaging and web. iPost is the first email service…

Akamai Technologies Elects Marianne Brown to Board of Directors

Akamai, the intelligent edge platform for securing and delivering digital experiences, announced the appointment of Marianne Brown to the Akamai Board of Directors effective March 13, 2020. "Marianne is an experienced CEO, COO and board member, and we are fortunate to add her to our board of directors," said Dr. Tom Leighton, chief executive officer of Akamai. "We look forward to benefiting from her extensive financial, operational and leadership expertise, her diverse perspectives, and her valuable experience with large,…

xiQ launches Workbench – The No. 1 AI-driven B2B Marketing Platform

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. xiQ's Workbench brings a suite of intuitive features to organize content, drive intelligent personalization and exponentially higher engagement. Key features include: Leverage AI to develop campaignsDevelop highly engaging campaigns that blend your marketing collateral with reputable third-party content to establish thought…

ChannelAdvisor Expands Support for Brands and Retailers on Amazon in the Netherlands

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced support for Amazon.nl, coinciding with Amazon's launch in the Netherlands. ChannelAdvisor's support for Amazon.nl allows merchants with a European unified account the ability to list and sell their products directly to consumers on Amazon's new Dutch marketplace.1 With 85% of the Netherlands' population shopping online in an e-commerce market worth an estimated €23.7…

The Kelley Group: Crisis Communication Training for the New Virtual Wholesaler and Product Specialist

One of the first lines of support for financial advisor during a crisis is the wholesaler. These professionals represent the product firms in saying "We're here for you." They've developed relationships with advisors and are concerned with reaching out to them during challenging times. While wholesaler support is most often represented by regular visits to the advisory team's office, the coronavirus has severely limited, if not eliminated face-to-face meetings, and many advisors have been encouraged to work from home.…

Jim Benton Joins Chorus.ai as CEO to Accelerate Expansion

ClearSlide Co-Founder, tapped to bring Conversation Intelligence, the fastest-growing category in sales technology, to the masses Chorus.ai, the premier Conversation Intelligence Platform for high-growth sales teams, today announced Jim Benton as CEO. Benton joins the company at a momentous time, as Chorus has tripled revenue growth, doubled employee size and secured banner customers such as Bill.com, TripActions, Lucid, Podium and more. A former Co-Founder of ClearSlide and CEO of Apollo, Benton’s career is defined by…

Allset Offers No-Contact Pickup in Response to Coronavirus, Waiving Fees for Restaurant Partners

Los Angeles-based food pre-ordering service Allset announced that they are launching the safety and budget initiatives to support customers and restaurant partners impacted by the coronavirus outbreak. For customers, Allset is offering a No-Contact Pickup option at participating restaurants. This enables customers to pick up their online orders in dedicated contactless pickup areas at stores, removing the need for direct contact for both parties. "The new option makes the pickup process more safe and seamless, which we…

Nylas Announces Acquisition of June.ai

AI-powered productivity tools to be integrated into the world's leading platform for email, calendar, and contacts APIs Nylas, a leading provider of universal communications APIs for developers, announced the acquisition of June.ai, a privately held technology company based in New York City. June.ai develops AI-powered productivity tools that perform autonomous tasks such as organizing messages, surfacing attachments, automating responses, and highlighting important interactions across user's inboxes. Marketing…

iPost Announces First-Ever In-Platform Email Integration with Campaign-Genius

Marketers can now build emails with dynamic content from Campaign-Genius within the iPost email marketing platform iPost, an enterprise email marketing and automation provider, announced a technology integration with Campaign-Genius, a dynamic content and visual automation platform for email, CRM, messaging and web. iPost is the first email service provider (ESP) to offer user access to Campaign-Genius directly through its platform. iPost users now have dynamic-content tools and millions of visual resources to use when…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from HubSpot, Highview, Icertis, Workato, and GreatHorn. New Jira Integration From HubSpot Helps Product and Support Teams Collaborate to Delight Customers HubSpot, a leading growth platform, announced the launch of a new integration with Atlassian’s Jira Software Cloud that helps companies act quickly to resolve customer issues. By connecting Jira Software Cloud to tickets in HubSpot’s…