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Daylite Mac CRM Adds New Integrations To Save Small Businesses More Time

New Powerful Integration Capabilities in Daylite, the Popular Mac CRM, Make It Possible for Small Businesses to Save Time by Automating More Than Ever Marketcircle announced recently that Daylite, the popular Mac CRM for small business, now has powerful new integration capabilities that will help their small business customers to automate more and save more time. Until now, Daylite users could leverage the popular service, Zapier, to get other apps to talk to Daylite and automate pulling info into Daylite. The challenge…

The Ad Exchange’s Place in a First-Price World

Programmatic auction dynamics are changing, with a simple, first-price model rapidly replacing the second-price mechanism on which real-time bidding was built. Once the first domino fell, and AppNexus, Rubicon, and Index Exchange began pushing auctions to the first price, it became a market imperative for all SSPs to follow suit in order to sustain a competitive landscape. In accordance with this market shift, Sovrn is also ramping up support for the first-price model and expects most of its auctions to be first-price by…

Chief Marketers Call For More Digital Platform Transparency; Level Of Media Spend Will Be Linked To Reporting Accuracy

CMO Council Member Study Reveals Many Will Boost Spend on Online Video Advertising and Voice Willingness to Pay Premiums for Guaranteed Views and Deep Customer Insights In a wake-up call to digital media platforms like Facebook and Google, marketing leaders globally say they will no longer tolerate deficient advertising measurement. Most see a need for more effective data transparency and detailed, timely, and reliable reporting systems. According to a new study from the Chief Marketing Officer (CMO) Council, news…

B2B Buying Disconnect: Are You Targeting the Right Set of Customers?

While Authenticity and Validation Through Independent Resources Are Key Factors For All B2B Buyers, It's Even More Important for Millennial Buyers, Says Megan Headley of Trust Radius In a recent report on B2B SaaS buying trends, TrustRadius revealed major disconnects and key opportunities for vendors in the industry. The report, titled "The 2018 B2B Buying Disconnect", included the vendor perspective, enabling a direct comparison between how vendors attempt to influence buyers versus how buyers make purchasing decisions.…

AdRoll and Magento Commerce Announce Strategic Partnership to Help Online Stores Drive More Growth

AdRoll Launches Magento 1 & 2 Integration to Help Its 37,000 Customers Create Demand and Drive Revenue Through Personalized Marketing and Ads AdRoll, the e-commerce growth platform, announced the launch of a new integration with Magento Commerce, the worldwide leader in cloud digital commerce innovation. With this news comes a formalized strategic partnership, making it easier than ever for AdRoll customers using Magento to solve for cart abandonment and drive more sales through high-performing marketing and ad…

Interview with Cary Lawrence, Co-Founder, SocialCode

"Data is at the core of everything we do, whether it’s powering creative or pinpointing the best audiences." Tell us about your role and how you got here? What compelled you to be a part of SocialCode? I am SocialCode’s proud co-founder and SVP of Delivery for our Audience Intelligence product. I have experience on the agency, traditional media, and publisher side, where I focused on digital media. I went to grad school to learn more about technology’s impact on society and communications and eventually landed a role…

Clinch Joins the Network Advertising Initiative

Membership Represents Long-Term Commitment to Protecting Consumers' Privacy When Using Data for Advertising Personalization Clinch, a creative technology company that powers dynamic, personalized video advertising, announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Clinch joins NAI's member roster, made up of advertising technology leaders from more than 100 companies who are…

Brazil and Mexico Stand as Front-runners in the Latin American Big Data Market, says Frost & Sullivan

Technology Providers Capable of Offering Solutions for Real-Time Analysis and Industry-Oriented Solutions Will Seize Growth Opportunities in the BDA Market Frost & Sullivan's latest analysis, Latin American Big Data and Analytics (BDA) market, finds that the industry generated revenues of $2.9 billion in 2017 and is expected to reach $8.5 billion by 2023, with a compound annual growth rate (CAGR) of 19.2%. Today, Brazil leads the race, accounting for 46.7% of the overall sales, along with Mexico (26.7%), followed…

Marketing Decision-Makers Value Expertise & Service Offerings When Hiring an SEO Company: Survey by Clutch

Businesses Want Tangible Results When They Invest in an SEO Company, According to a New Survey by Clutch and Ignite Visibility More than one-fourth (28%) of marketing decision-makers identify expertise as the leading benefit of partnering with an SEO company. The finding comes in a new survey from Clutch, a B2B ratings and reviews company, in collaboration with Ignite Visibility. An SEO company's expertise guarantees that if your business runs into an unexpected issue with its SEO efforts, there will be an industry…

Teradata Accelerates Its Customers’ Analytics In The Cloud

From Amazon Web Services (AWS), Microsoft Azure, to Teradata Cloud or On-Premises, Teradata Provides the Fastest Path to Secure, Scalable, Cloud Analytics Teradata, the leading cloud-based data, and analytics company announced that it continues to accelerate the movement of significant customer analytic workloads to the cloud. Enterprise-class organizations such as Ticketmaster, Arcos Dorados, Vizient, Silverton Casino and Monsanto are now using Teradata technology to run millions of queries per day in production-level,…

Hyland Features Intelligent Capture And Automation At Collaborate 18 Technology Conference

Leading Content Services Provider Presents Hyland, the Value of Intelligent Capture for AP and AR End Users Hyland, a leading provider of content services software solutions, will present how to maximize an investment in enterprise resource planning (ERP) solutions with intelligent capture and automation at Collaborate 18 in Las Vegas. At the conference, Oracle power users will learn about the latest solutions and strategies that empower better business and receive a personalized experience through real-world education…

Spiceworks Hires James Pinckney As Senior Vice President Of Revenue

New SVP of Revenue Will Lead the Sales and Delivery Organization and Optimize Operations to Continue Accelerating Growth Spiceworks announced James Pinckney has joined the company as Senior Vice President of Revenue. In his role, James will lead the Spiceworks sales and delivery organization, optimize operations to continue accelerating growth, and focus on helping technology brands increase revenue by more efficiently reaching technology buyers globally. "James' passion for technology and extensive experience…

Built.io Named A Challenger In The Gartner Magic Quadrant For Enterprise Integration Platform As A Service

Built.io Flow Advances from Niche to Challenger Based on Ability to Execute and Completeness of Vision Built.io, a technology provider with digital solutions that enable organizations to quickly create, connect and scale applications across mobile, web and IoT, announced its position as a Challenger in Gartner's 2018 Magic Quadrant for Enterprise Integration Platform as a Service (iPaaS), up from a Niche Player in the iPaaS Magic Quadrant in 2017. Built.io Flow, the company's iPaaS offering, focuses on quick and easy…

Time For Better Browsing UX: Google’s Chrome 66 Puts A Vigil On Autoplays

The New Feature in Chrome 66 Blocks Autoplays on Sites Automatically For long, browsing experiences turned bitter with unwanted auto-plays on site or page visits. Internet enthusiasts can now breathe a sigh of ‘autoplay relief’. The latest Chrome browser by Google – Chrome 66, is the reason for the relief. Chrome 66 brings a much-appreciated feature in which it shuts autoplay videos on sites as it automatically blocks them. The idea surfaced in January and is now a reality. Chrome 66 has additional features apart from…

Mobile CX Trends: Time for Marketers to Press for More Control

To Deliver Hyper-Personalized Experiences At Scale, Mobile Is The Go-To Space For Marketers. Customer Experience (CX) is the top priority for brand marketers in the digital age. While IoT, social, video, omnichannel messaging, automation, and data continue to showcase their importance in a modern CMO’s stack, CX could be the differentiator to add that sophisticated touch to omnichannel marketing campaigns. To deliver hyper-personalized experiences at scale, mobile is the go-to space for marketers. Mobile offers the…

Ogury Appoints Elie Kanaan As CMO

Prior to Joining Ogury, Elie Kanaan Served as EVP of Marketing for Criteo and VP of Marketing for VMare Ogury, the world's leading mobile data company, announces the appointment of Elie Kanaan as Chief Marketing Officer. Kanaan will lead Ogury's marketing and communications initiatives across the globe. Brands and publishers are an important crossroads. Their users' privacy and value expectations have never been higher, while they suffer from a significant knowledge gap between these users and their journey.…

LinkedIn Sales Navigator Insights Integrates with Clari’s Opportunity-To-Close Platform

The Latest Clari + LinkedIn Sales Navigator Integration Would Help Sales Reps Focus on the Right Deals, and Giving Them Time Back to Sell In their recent announcement, Clari has announced that they have partnered with LinkedIn Sales Solutions. This partnership adds integration of Clari’s AI-based Opportunity-to-Close platform with LinkedIn Sales Navigator, providing direct access to account and contact profiles reps are engaging with. Through this integration*, sales reps would now receive timely insights to directly…

Motionloft Named 2018 Gold Edison Award Winner

Prestigious Award Honors Motionloft's Technological Innovation in Digitized Data The Edison Awards, a 31-year-old organization honoring innovation and excellence, announced that San Francisco-based Motionloft was voted Gold Winner in digitized data for its innovative ViMo platform. Category finalists for the prestigious Edison Awards were judged by more than 3,000 leading business executives including past award winners, academics, and leaders in the fields of product development, design, engineering, science, and…

Partnership Between McFadyen Digital And Kahuna To Empower Online Marketplace Operators

Strategic Partnership Between Kahuna and McFayden Digital Was Formed to Offer Marketplace Operators a More Intelligent Way to Connect Their Buyers and Sellers McFadyen Digital, a leading global digital commerce agency, and Kahuna, the first customer engagement platform for digital marketplaces, announced a new strategic partnership. The partnership will combine Kahuna's innovative cloud-based buyer marketing, seller optimization, and liquidity capabilities with McFadyen Digital's deep E-commerce and online marketplace…

FriendlyData Launches Fetch – A New Augmented Intelligence Data Platform

Fetch Allows You to Ask Questions About Organization's Data in Plain English and Returns the Results in a Suitable Format FriendlyData recently announced the launch of Fetch - a Natural Language Search Interface for enterprise data. Fetch enables non-technical team members to access data quickly and easily, using their own language, without the need for expensive developers or database professionals. Fetch allows you to ask questions about organization’s data in plain English and returns the results in a suitable…