Banner Before Header

etailz Announces New Features for AdManager to Optimize Amazon Advertising Marketing

New AdManager features provide advertisers with more data-driven insights into their budgets, SEO and campaign strategies etailz, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support,  announced four additional features to AdManager, the company’s AI-powered self-service Amazon cost per click advertising software, that provides additional budget, SEO and campaign insights and optimization to Amazon advertisers. Now more than ever, the Amazon marketplace is changing at a…

Southern-Based Marketing Agency Expands into Detroit

GRO Marketing, a Tuscaloosa-based, full-service marketing agency, is proud to announce their second office will open in Detroit this fall to expand into new markets and to accommodate their growing team. "While researching several major markets to determine our second office location, Detroit's energy, culture, and massive talent pool really sold us," said Matt Pavlick, president of GRO. "The passion that the Detroit people have for their city is on a level that I've never seen before. Mixing the southern hospitality of…

InMarket Releases its Breakthrough Moments List of Best-Performing Campaigns in the First Half of 2020

Mired in uncertainty due to COVID-19, these brands adapted their strategies to meet changing consumer needs and surging demand, resulting in massive success on the InMarket platform InMarket, the leader in 360-degree consumer intelligence and real-time activation, released an overview of its top performing Breakthrough Moments winners from the first half of 2020. Despite the uncertainty of H1 2020, the impact of the events surrounding the COVID-19 pandemic helped propel many of the company's top performing partner brands…

Mapp Releases Summer Update: Location-Based Targeting, Marketing Hacks and New Integrations

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

MARKETN to Enhance Clients’ Digital Marketing Services With HubSpot CMS

New service package sets out to take business brands to a digital high The talented MARKETN team is ready to go beyond clients' expectations and rapidly scale business growth with its preferred HubSpot Content Management System. MARKETN, a highly successful New York-based digital marketing agency, has chosen HubSpot CMS as its choice of website management to support its end-to-end marketing services. HubSpot CMS consists of a number of tools that work together under one umbrella and offers everything from helping to…

MarketForce Inc. Signs Agreement to Become Exclusive European Reseller of LeadsRx Attribution Platform

MarketForce Inc., a global digital marketing agency focused on ecommerce, and LeadsRx, a global marketing attribution company, have officially entered into a relationship to expand attribution services in Europe. With this new partnership MarketForce will be the exclusive vendor to offer LeadsRx multi-touch attribution to organizations across Europe. The LeadsRx attribution platform combined with MarketForce’s marketing expertise enables brands to elevate marketing performance with the insights, technology and confidence…

Dealers United Leverages Facebook Click to Marketplace Ads to Boost Automotive Dealer Sales

Digital automotive agency, Dealers United, continues to guide their dealer customers to success by utilizing Facebook's newest feature for automotive, Click to Marketplace, or C2MP, Ads Facebook Click to Marketplace Ads were created to help reduce friction in the auto shopper journey, and keep users shopping without ever having to leave Facebook's platform. The new feature gives dealerships the power to connect with auto shoppers more frequently and drive leads for less money than other ad types. At the beginning of…

Revenue Collective Announces Strategic Partnership With QuotaPath To Drive Compensation Awareness, Crosses 3,000 Members

Revenue Collective, the leading membership organization focused on sales and marketing leaders, announced  that it has entered into a strategic partnership with QuotaPath, the leading free commission tracking software powered by its thousands of users. In response to COVID-19, sales organizations are restructuring compensation plans in order to compete in today's market. Compensation plays a critical part in sales strategy and team motivation and together, Revenue Collective and QuotaPath will work to help sales…

Marketing Mindset Critical to Digital Transformation in Financial Services

Financial institutions with a marketing mindset were better equipped to serve customers in response to COVID-19 Research conducted by Metia Group shows that the most successful digital transformation initiatives can be found in banks and credit unions that apply a marketing mindset to determine and shape their digital futures. The study also noted that organizations that applied a marketing mindset to the changes forced by COVID-19 were better equipped to serve their customers. Metia’s specialist research and insight unit,…

Tru Optik and SpotX Partnership Utilizes Advanced Data Targeting

Advanced Audience Targeting Capabilities Enabled Leading Food Brand to Effectively Reach its Audience with 6.3 Million Impressions Consumer adoption of connected TV (CTV) has grown quickly, with 50% of TV households now watching streamed television — one-third of which can only be reached by CTV as they do not subscribe to cable. CTV has become a can’t-miss opportunity for advertisers thanks to its highly engaged and targetable audiences. Yet, many still face the challenge of establishing a scalable audience strategy across…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Raydiant (Customer Experience), Fuze (Unified Communication), Aptos (AI/ML), Partner4Work (B2B Commerce), and Looker (Analytics). Introducing Kiosk: Raydiant’s New, Interactive Tool for Driving Customer Engagement Raydiant, the customer-rated #1 digital signage provider, has evolved their Experience Platform to include another exciting dimension of customer interactivity: Kiosk touch…

New Study Reveals Latinos Are Transforming Cultural Connections During COVID-19

Latinos are turning to trusted sources of information and increasing social media activity to maintain the social connectivity dashed by social distancing Nielsen's latest Diverse Intelligence Series consumer report, Cultural Connectivity Transformed: How Latinos are connecting while social distancing, explores how the Latino community is connecting through the COVID-19 pandemic. As one of the groups to feel the disproportionate effects of job loss and health impacts during the COVID-19 pandemic, Latinos have come to…

Infobip Welcomes Trusted Partner Role in The GSMA’s Identity Revenue Acceleration Initiative

The GSMA has conferred global cloud communications specialist, Infobip with Trusted Partner status to help create opportunities and revenue growth for mobile network operators (MNOs) using digital identity technology. A recent Juniper Research report - Digital Identity: Technology Evolution, Regulatory Analysis & Forecasts 2019-2024 indicated unique mobile identifier services which provide identity verification through SIMs, will generate over $7 billion for mobile operators in 2024. This is up from an expected $859…

Cinedigm Partners with Fantawild to Operate Animated Streaming Channel

Deal with China’s #1 Theme Park and Children’s Media Company Brings Thousands of Hours of Top-Rated Programming to American Audiences Cinedigm announced a partnership with Fantawild, China’s Largest Theme Park Operator and the Top producer of Children’s Animation in Asia, to launch a new global streaming service featuring thousands of hours of the company’s widely acclaimed animated series. The Fantawild channel is planned for a launch in the second half of 2020 and will be available worldwide for linear and AVOD platforms…

The Commonwealth of Kentucky Partners with IZEA to Launch COVID-19 Mask Education Influencer Campaign

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that it will be launching an influencer marketing campaign in partnership with Doe-Anderson, headquartered in Louisville, Ky. to drive awareness and education about the benefits of wearing a mask to reduce the spread of COVID-19 for the Commonwealth of Kentucky. “We are proud to partner with the Commonwealth of Kentucky to help combat misconceptions about masks and assist in reducing…

Quizlet Announces New Board Member and Chief Marketing Officer

Shannon Brayton, recent CMO of LinkedIn, joins Quizlet Board of Directors, and Brad Ramsey, of Twitter, joins as Chief Marketing Officer Quizlet, the global learning platform known for its AI-powered study tools, announced it has appointed Shannon Brayton to its Board of Directors and has appointed a Chief Marketing Officer, Brad Ramsey. "We are so excited to welcome Shannon and Brad, as veteran tech executives and experts in their fields," said Matthew Glotzbach, CEO of Quizlet. "They bring decades of leadership in…

Partner4Work, Local Partners Join Forces With IBM to Provide Training & Employment Resources to Job Seekers, Small Businesses, and…

Partner4Work (P4W) and partner organizations including global law firm Jones Day, joined IBM to make Pittsburgh the first city in the U.S. to launch IBM's "Service Corps Reignite," a career readiness platform to support businesses, job seekers, and non-profit organizations emerging from the economic disruption of COVID-19. IBM's effort includes accredited learning content from IBM with personalized, 1:1 career development coaching from IBM Service Corps volunteers, and other experts at no cost to the user. The program…

Scener and Agora Partner to Scale Watch Party Platform After Seeing 100x Growth

Enables Scener "virtual movie theaters" to support up to one million synchronous participants while they watch Netflix, Disney+ and more in real time Agora, Inc. (API), a Real-Time Engagement platform provider, announced it is powering Scener's new Watch Party Platform, enabling millions of participants to simultaneously enjoy streaming TV content together over immersive live video chat. Scener's partnership with Agora creates a novel, shared experience that allows unparalleled engagement between viewers watching…

Searchspring Boosts Ecommerce Personalization Engine with 4-Tell Acquisition

The acquisition of personalization provider 4-Tell elevates Searchspring’s recommendation engine while enabling merchandisers to orchestrate more personalized shopping experiences in less time Searchspring announced that it acquired 4-Tell, the company behind AI-driven personalization platform, Smart Commerce. The deal propels Searchspring toward its vision to be the single destination where merchandisers can orchestrate personalized shopping experiences in real-time. “We are excited to welcome the 4-Tell team to…

Horizon Worldwide Partners with Rise Interactive to Accelerate DTC eCommerce Growth

Rise Interactive, recognized as one of the top performance marketing agencies in the world, is now the Digital AOR for Horizon Worldwide, one of the largest specialty photo, wall art and décor manufacturers in the US. Horizon Worldwide is the parent company of Photography.com and CreativeGallery.com. Marketing Technology News: Mailchimp Announces Customer Journeys Automation Tool Horizon Worldwide concluded their recent search for the best performance marketing partner to support the next leg of growth in their…