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InfoMark Announces Integrated Amazon Alexa Skill Bringing Newsprint and Magazine Content to Life

InfoMark is announcing the full release of its Amazon Alexa skill which completes the wide variety of technological wizardry and finally unleashes the Digital Power of Print that so many of us believed the QR Code would accomplish.  With this Alexa Skill writers and editors can now achieve the personal connection with their readers never before available.  After enabling the Alexa Skill users can simply ask Alexa "Alexa tell my mark to play N E W S" and your Amazon Alexa begins audio of the associated content for the Mark "N…

Robert & Tasha Alexander of 360WiSE Media Welcomes Travis Smith Sr, As GM Of The New 360WiSE TV Division

The digital video market is making a serious impact on society. Our goal is to leverage the 360WiSE MEDiA, Social Influencer Brand to increase the market share value proposition on behalf of the seasoned or independent content creators. 360WiSE TV is the digital television extension of 360WiSE MEDiA. Robert and Tasha Alexander, are the Founders of 360WiSE, a Top 1% PR Influence Branding Marketing Agency, according to Google. When asked about Travis Smith Sr. as General Manager of the new tv streaming vertical of the…

Alexander Group Launches Highest-Value Industry Research for Manufacturing & Distribution Revenue Leaders

The Alexander Group, Inc., a leading revenue growth consultancy to global 2000 companies, recently opened its new Manufacturing & Distribution Industry Trends Research, providing in-depth benchmarks on commercial roles, growth drivers, investment profiles and sales compensation. The research will incorporate market insights (global trends and competitive disruption) for key sub-verticals, and will also gauge the longer-term impact of the COVID-19 crisis on revenue models. Marketing Technology News: Adobe Equips…

Tata Capital’s Voice Bot Now Available on Amazon’s Alexa

TIA, Tata Capital’s VoiceBot is now available on Amazon’s Alexa through its Echo device Series. By following a simple one-time account linking process on Alexa, customers can access a host of services through voice commands TIA, Tata Capital’s VoiceBot is now available on Amazon’s Alexa through its Echo device Series. By following a simple one-time account linking process on Alexa, customers can access a host of services through voice commands. TIA on Alexa will provide a whole new voice assisted experience to Tata…

Voicify Offers All State Governments Free Software License to Battle COVID-19 Through Amazon Alexa And Google Assistant

Hands free interfaces and conversational UIs lower germ spread by reducing touch and offers in-home engagement Like many businesses, Voicify is looking to support the global and American community during the COVID-19 pandemic. In support of this goal, Voicify is offering the Voicify Conversation Experience Platform for free to all U.S. States.  Any team within the state structure is open to leverage the platform, from the Governor's office to the HHS departments.  Every state is organized differently and will find the…

TechBytes with Manish Gupta, Senior Applied Scientist at Alexa.com

Dr. Gupta, how are you working with technologies like AI, Machine Learning and Natural Language Processing at Alexa.com, an Amazon subsidiary that provides marketers with SEO and Competitive Intelligence tools? We use Machine Learning to surface common audiences between different websites. This allows customers to analyze what their peer set is doing and what kind of content interests their audience. We are also developing tools using patented AI and NLP technologies to help marketers get a better idea of what content…

MarTech Interview with Alexandr Galkin, Co-Founder and CEO at Competera

"AI can process millions of data points, detect the correlation between them, see the patterns no one can see, and use all of these to offer proper insights for the right decisions." Could you let us know your journey into technology? What inspired you to start Competera? I’ve always wanted to get away from my past in Consultancy. I remember how it took consultants a lot of time and money to generate the same price and promo recommendations based on econometrics, mathematical statistics and sales forecast for different…

Meredith’s Stop, Breathe & Think Named Top 10 Alexa Skill of the Year 2019

Meredith Corporation's newly-acquired Stop, Breathe & Think (SBT) was recently named one of Amazon Alexa's Top 10 Skills of 2019. "We're thrilled for Stop, Breathe & Think to be recognized among the fast-growing mindfulness space, which has become essential to the health and wellness category. We are extremely pleased that SBT is a part of our growing portfolio of consumer products, services and experiences," said Meredith Consumer Products President Tom Witschi. Marketing Technology News: Influential Hires WME…

On Alexa’s 5th Birthday, What Does Voice Need to Do If It Wants to Grow Up

What does Marmite sound like? Should its voice be as divisive as its taste? Do brands borrow a celebrity voice, and does the Voice change depending on the age, region, or even occupation of the people it’s speaking to? These questions probably don’t feature as part of your breakfast routine, but it’s more pertinent than you may think. This month marks five years since Amazon’s Alexa was born; it also marks the rapid rise of Voice-enabled brand interactions. Alexa has made Voice ubiquitous for consumers, and therefore,…

‘200 Ways to Use Alexa’ Reveals Little-known Skills to Interact with Alexa-Enabled Devices

New Book from Voice-tech Expert Bradley Metrock Is an Essential Resource for All Amazon Alexa Users From finding the cheapest gas and accessing live sporting events, to tuning your guitar or having a conversation with Pikachu, there are thousands of innovative Amazon Alexa skills --- and many of them are little-known. In the new book More Than Just Weather & Music: 200 Ways to Use Alexa, author and voice-technology expert Bradley Metrock showcases a multitude of best-in-class Alexa skills and how valuable…

Paymentus and Amazon Team up to Provide an Easier Way for Customers to Manage their Bills with Alexa

Alexa and Amazon Pay capabilities will be available to utility billers on the Paymentus Instant Payment Network Paymentus Corporation, a leader in customer engagement and bill payment technology, announced that billers on the Paymentus Instant Payment Network can soon offer customers a more intuitive way to interact with and manage utility bills via any Alexa-enabled device. With this announcement, customers of participating billers will soon be able to link their utility account to Alexa so they can simply ask for…

Alexa and Amazon Echo Now Available in Brazil

Hundreds of Skills Available for Brazilian Customers, Including Show Do Milhão, Porta Dos Fundos, UOL Esporte, iFood, Leite Ninho, Cinemark, Uber, and More Brands Such as Bose, LG, Sony, JBL, Yamaha, Intelbras and Positivo Are Releasing Devices That Work with Alexa or Have Alexa Built-In Amazon announced that Alexa now speaks Brazilian Portuguese and is available for customers in Brazil. This new Alexa experience is built from the ground up for Brazil, and developers around the world are already creating skills and…

Amazon Is Moving Aggressively to Expand Alexa Beyond the Home, Says GlobalData

Following Amazon’s 2019 hardware launch event on Wednesday 25th September; Anisha Bhatia, Senior Technology Analyst at GlobalData, a leading data and analytics company, offers her view on Amazon’s expanding product range: “The buzzword at Amazon’s event was, predictably, Alexa. Amazon is moving aggressively to expand Alexa beyond the home, where the popular voice assistant has so far had the most impact. Amazon wants Alexa to become an integral part of its customers’ lives everywhere, within reach, including when they’re…

Amazon and Tuya Announce Further Integration with Alexa

Products Powered by Tuya Support Amazon Alexa's App-to-App Account Linking Global AI+IoT leader Tuya announced that it is now supporting Amazon Alexa's new App-to-App Account Linking feature. This integration allows users of the Tuya app to seamlessly link any products powered by Tuya to Alexa, without leaving the Tuya app. This announcement builds on Tuya's partnership with Amazon, as integration with the Alexa digital assistant has been a part of Tuya's global leading AI+IoT platform for smart home devices since its…

MarTech Interview with Alexander Igelsböck, CEO and Co-Founder at Adverity GmbH

"The importance of human intelligence must also continue to be recognized if businesses want to seek a competitive advantage" Tell us about your role and journey into Technology. What inspired you to start at Adverity? Adverity’s story began in 2015. Our three Co-Founders – Andreas Glänzer, Martin Brunthaler, and myself, had previously been working with e-commerce companies that spent a significant amount of money on advertising – but were using excel spreadsheets to make sense of data – which was shocking to us. We…

Adobe XD Makes Machine-to-Machine Interaction a Reality; Announces Voice Integration with Amazon Alexa

Enterprise Experience builder, Adobe XD has officially announced testing Voice experience with Amazon Alexa. Adobe XD users can use these new Voice-enabled tools to export and preview voice prototypes on any Alexa-enabled device. These can be used with the Echo Dot or Echo Show to further build on XD’s existing voice prototyping capabilities introduced at MAX 2018. Earlier this month, Adobe XD recently announced support for commenting on shared prototypes from mobile devices: The convergence of Customer…

DirectMail.io’s Voice Device Integration Sets the Pace for Marketing Innovation by Being the First to Combine Google Home and Amazon…

Currently, only 9% of marketers are able to engage with customers across multiple channels on a consistent basis. DirectMail.io's Omnichannel Marketing Platform is positioned to quickly increase this statistic Companies struggle to engage with their customers consistently and in meaningful ways across a variety of marketing channels. That's about to change with DirectMail.io's Omnichannel Marketing Platform. "Our agency is always looking for a competitive edge.  Directmail.io allows us to provide a real Omnichannel…

TripIt Launches New Amazon Alexa Skill

Now You Can Instantly Ask Tripit Questions Like When You Should Leave for the Airport or What Time You Land TripIt from Concur, the world's highest-rated travel-organizing app, today released a new TripIt skill for Amazon Alexa. TripIt users can now ask Alexa to instantly get details about an upcoming flight. "Now when you're home and preparing for your trip, you don't have to pick up your phone or laptop to get the flight information you need," said Jen Moyse, director of product at TripIt from Concur. "We want to…

Say It Now and Booxscale win Amazon’s European Alexa Cup

Voice App Identifies Market Gap; Winning Concept Lets Users Ask Alexa to Recommend and Book Local Services Based on Customer Reviews The Alexa Skill allows users to search for and book recommended local services using only their voice has won the Amazon Alexa Cup European round.  The proposed Alexa Skill, the result of a collaboration between voice technology specialist, Say It Now and the ‘marketplace of marketplaces’, Booxscale, beat leading digital marketing agencies in the UK and Europe for its top place in the European…

Alexandra Shapiro Joins LendingClub as Chief Marketing Officer

Former PayPal and Providian Financial Executive Brings Two Decades of Experience Driving Growth Strategies for Leading Financial Services Companies LendingClub Corporation, America's largest online lending marketplace connecting borrowers and investors, announced that it has selected seasoned marketer Alexandra Shapiro to serve as the company's Chief Marketing Officer. Shapiro is responsible for executing LendingClub's marketing strategy that supports the company's growth objectives, builds a strong consumer brand,…