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etailz Announces New Features for AdManager to Optimize Amazon Advertising Marketing

New AdManager features provide advertisers with more data-driven insights into their budgets, SEO and campaign strategies etailz, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support,  announced four additional features to AdManager, the company’s AI-powered self-service Amazon cost per click advertising software, that provides additional budget, SEO and campaign insights and optimization to Amazon advertisers. Now more than ever, the Amazon marketplace is changing at a…

TTEC Signs Agreement To Acquire VoiceFoundry, Setting The Foundation For Significant Future Growth With Amazon Connect

Acquisition adds Amazon Connect, one of AWS’s fastest-growing services, to TTEC’s Humanify Cloud CX Ecosystem TTEC Holdings, Inc. a leading global Customer Experience as a Service (CXaaS) partner for many of the world’s most iconic and disruptive brands, announced that it agreed to acquire VoiceFoundry, a global partner of Amazon Web Services, creating an end-to-end CX delivery solution for Amazon Connect. The U.S. and European parts of the acquisition closed today, with the Australian and ASEAN acquisition expected to …

‘Sellerly’ by SEMrush Releases a New Tool for Amazon Listing Protection

SEMrush, a leading developer of digital marketing tools, announced the release of its second product in Sellerly toolkit created for Amazon sellers – Listing Protection Tool. This new tool for Amazon listings protection is designed to notify sellers about dangerous changes in the ranking of their listings and it is a next step in building a comprehensive toolkit for Amazon sellers. "Sellerly was the first step to the new market for our team. But we have much more to offer. We are now launching a new tool in Sellerly…

Amazon PPC Management Agency, Signalytics, Is Offering Its Software Services to Increase Conversion Rates

Amazon PPC Management Agency Increases Conversion Rate for FBA Sellers Signalytics, an Amazon PPC management agency, is increasing conversion rates for FBA sellers with its software service that provides e-commerce sellers with keyword ranking and advertising optimization. Since Amazon ranking is one of the most important factors in optimizing conversion rates and achieving successful selling on Amazon, the company works to discover what opportunities products can use for ranking dominance (PFR). "Our mission is to…

Amazon PPC Agency Hires Talented Brand Advocate and Social Media Manager

Signalytics, an Amazon PPC agency that specializes in Amazon SEO tools for FBA brands, has recently hired Miss Alabama contestant and Miss Mobile Bay winner, Kailee Montes, as the company's Brand Advocate and Social Media Manager. Montes is a great fit for Signalytics and brings many valuable skills to the team, having earned a Bachelor of Arts in English and Music and Minors in Law and Design with many scholastic honors including Graduated Summa Cum Laude, recipient of the Hope and Zell Miller Scholarship for Academic…

Leading Amazon Agency Orca Pacific Announces Intent to Merge with MightyHive

We are thrilled to announce that Orca Pacific, the leading full-service Amazon agency and consultancy, intends to merge with MightyHive. The deal builds on S4Capital’s existing Amazon relationship, equipping teams with an end-to-end eCommerce offering, bridging the gap between media, creative, and measurement to deliver additional expertise and services capabilities across the group. With COVID-19 accelerating digital transformation trends and eCommerce sales expected to grow 18% in 2020 (eMarketer), Amazon will play an…

Feedvisor Launches Next-Generation, AI-Powered Platform for Brands and Sellers Advertising on Amazon

The company unveiled its expanded, machine-learning advertising platform with new features to help businesses maximize ROI and gain a competitive advantage on Amazon Feedvisor, the AI-powered optimization and intelligence platform for brands and sellers on Amazon, Walmart, and e-marketplaces, announced a dramatic expansion to its industry-leading advertising solution. The company released its next-generation, “AI-first” Advertising Optimization and Intelligence platform, featuring advanced technology and robust, new…

How To Optimize Your Spending On Amazon Advertising

When total spending on Amazon Ads hit $10 billion in 2019, it wasn’t just a testament to the massive size of America’s largest online marketplace. Amazon Advertising - formerly known as AMS - allows businesses the tools they need to optimize their marketing strategy within the E-retailers' massive search engine. Yet there’s a gulf between marketers spending too much or too little on pay-per-click (PPC) ads, and those who’ve reaped the benefits for a strong ROI. Some of this knowledge is built on trial-and-error, finding…

AWS Announces Amazon Interactive Video Service (Amazon IVS)

Amazon IVS gives customers the ability to add live and interactive video in their mobile and web applications in minutes, using the same technology as Twitch (one of the most popular live streaming services in the world) Amazon Live, Blackboard, 17Live, DeNa, and ScreenCloud among customers using Amazon IVS Amazon Web Services, Inc. (AWS), an Amazon.com company, announced the general availability of Amazon Interactive Video Service (Amazon IVS), a new fully managed service that makes it easy to set up live, interactive…

Voxprotocol Launches Among The Stars, a Space Themed Voice App for Amazon Alexa

Voxprotocol, the global leader in voice app entertainment, announced the launch of its Alexa exclusive voice app "Among The Stars," focusing on the history and exciting future of spaceflight. Among The Stars is a sonically immersive edutainment voice app that focuses on the much-needed modernization of historical space travel audio, which is currently scattered across different websites and in many different formats. Marketing Technology News: Globo Named Anchor Partner Of Plug And Play’s Media & Advertising…

Product Launch: Amazon Interactive Video Service (Amazon IVS) with Live-Streaming Capabilities

User generated Content to build engaging live stream experiences -- Video, Podcast and Audio Books are Perfect Ways to Interact with Audience Groups and Generate Revenue with Scalable Effectiveness “Hey, create your own Amazon Prime Videos Series!” How would you feel if someone from Amazon Web Services informs you can actually do this now? OK, joking right? Oh, really, it’s awesome. I like watching videos, but can’t create one. I want to do it… let’s do it. That’s OK… The truth is, AWS has actually…

ChannelAdvisor Announces Enhancements to Help Drive Ad Spend Efficiency on Amazon

New features include automated Ad Performance Rules, UX improvements, new First-Party (1P) connections, and global marketplace integrations ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced advanced automation capabilities designed to improve ad spend efficiency for advertisers on Amazon. The expanded support for brands and retailers seeking greater product visibility on Amazon can make it easier to manage underperforming…

A+E Networks UK Moves Its Broadcast Operations in EMEA to the Cloud With Amagi and Amazon Web Services

Amagi, a global leader in cloud-based technology for broadcast and streaming TV, announced that A+E Networks UK has transitioned its playout and service delivery for its entire bouquet of 30 channels in Europe to Amagi’s cloud platform running on Amazon Web Services (AWS). The channels consist of 23 from A+E Networks UK, based in London and 7 from A+E Networks® Italia based in Rome. A+E Networks® UK, a joint venture between Hearst and Sky, is a leading media network reaching 58 million homes across 100 countries. A+E…

Former Nike and Amazon Executives Weigh in on the $17 Billion Digital Human Opportunity

According to insight from Trends Exchange and UneeQ, the 2020s will see a hundred-fold increase in the commercial use of digital humans to answer customer service inquiries, deliver news and information, and create entertaining content. Adroit Market Research reports the global conversational AI platform market size is anticipated to grow from $4 billion in 2019 to $17 billion by 2025. Conversational AI encompasses many technologies including voice assistants, customer service chatbots, and digital humans.…

Amazon Online Shopping Trends Boost E-Commerce Sales during the Pandemic

Wunderman Thompson Commerce’s study shows the winners and losers of lockdown as Amazon and Tesco reign supreme New research by Wunderman Thompson Commerce reveals that fewer than two in ten (16%) of UK consumers intend to return to their old shopping habits post-lockdown, signifying the lasting change that COVID-19 will have on the retail industry. The COVID, Commerce and the Consumer research – which surveyed 2,000 UK consumers on their shopping experience during the COVID-19 pandemic – found that the need for safety…

Amazon Posts & Amazon Live Help Sellers Earn More in Sales

Amazon Posting, a marketing agency specializing in the Amazon marketplace, is now helping Amazon sellers achieve online success. The company uses Amazon Posts and Amazon Live to take brands to the next level Amazon Posting is quickly emerging as a trusted destination among Amazon sellers looking to explore endless possibilities to build their business. Amazon Posting helps Amazon sellers earn more sales through Amazon Posts and Amazon Live, two new services Amazon offers for vendors on its platform. Marketing…

Qumulo Leads Customers to the Cloud with Launch of Qumulo Shift for Amazon Web Services S3

New Free Service Helps Customers Move File Data to Amazon Web Services Qumulo, the leading provider of cloud file data services, announced today the launch of Qumulo Shift for Amazon Web Services (AWS) S3, the first-ever native cloud service that enables organizations to move file data from any Qumulo on-prem or public cloud cluster into Amazon Simple Storage Service (Amazon S3) and transform that data to object in an open and non-proprietary format. With Shift, Qumulo file customers can now leverage the full ecosystem of…

Nuxeo Content Cloud Validated With Amazon S3 Object Lock For SEC Rule 17a-4(F)

The partnership offers enhanced security and compliance to Talkdesk customers and partners worldwide Nuxeo Pushes Industry Forward With Content Services Platform Validated With Amazon s3 Object Lock Storage Nuxeo, a cloud-native Content Services Platform (CSP), announced that Nuxeo Content Cloud, the company’s Software-as-a-Service (SaaS) offering, has validated its compliance with the electronic records requirements of Securities Exchange Commission (SEC) Rule 17a-4(f) with Amazon Simple Storage Service (Amazon S3)…

Secure-24 Announces an Amazon Web Services SAP Migration Factory

Enhances ability to Accelerate SAP Migrations on Amazon Web Services Secure-24, part of the Managed Services division of NTT Ltd., announced that it has established an Amazon Web Services  (AWS) SAP Migration Factory. The SAP Migration Factory on AWS is a comprehensive approach of best practices, processes, tools and technologies to help CIOs select and execute the migration strategy that best fits their business strategy. Secure-24 has successfully migrated several workloads to AWS, leveraging innovative migration…

Zynga Launches Word Pop, a Voice Game Based on Words With Friends, Exclusively for Amazon Alexa

Zynga Inc., a global leader in interactive entertainment, announced the launch of Words With Friends Word Pop (Word Pop), a new voice game based on Words With Friends, exclusively for Alexa. Marketing Technology News: Ingenico North America Reenforces Commitment to Customer Delivery Word Pop is an entirely new take on classic Words With Friends style play. In the game, Alexa challenges players to create as many words as possible from a six-letter bank, through a series of one-minute sessions. Players must say or spell…