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Archima Solutions and Skuid Partner to Maximize Profits and Engagement for Clients

Skuid Announces That Archima Solutions, Selected Skuid’s No-Code Platform for the Deliverance of Powerful and Personalized Solutions Skuid, the leading cloud application platform recently revealed that Archima Solutions has selected Skuid’s no-code platform which helps in delivering actionable and personalized insights. Archima Solutions, a boutique Salesforce automation implementation provider selected Skuid for the deliverance of powerful solutions specifically for their clients. Archima has a team of specialized…

Rivet Works Partners with BigCommerce to Automate the Use of Consumer-Generated Content Across All Digital Properties

Rivet Works’ Platform Allows Direct-To-Consumer Businesses to Easily Generate and Organize Visual Content for Immediate Use in Commerce and Digital Marketing Rivet Works, the market leader in software that powers the direct-to-consumer revolution, announced it has been named a BigCommerce Certified Technology Partner. Through Rivet Works, any BigCommerce customer can now automatically generate and display customer-created content in any channel to deepen customer relationships and lift online sales with little or no manual…

Parrot Analytics Partners with Guinness World Records to Quantify TV Shows

Game of Thrones Ranks as the Most In-Demand TV Show and Stranger Things as the Most In-Demand Digital Original Show in the World Parrot Analytics, the leading big data TV analytics firm specializing in audience demand measurement worldwide, has partnered with Guinness World Records to identify the most in-demand TV series and digital original series in the world. Using Parrot Analytics' global, real-time, platform agnostic TV demand measurement system, Guinness World Records and Parrot Analytics charted demand for series…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. AdTheorent Launches High-Quality Social Advertising AdTheorent, a New York-based AdTech Firm Launches an Innovative Method to Target In-Market Individuals and Their Social Groups Klear Introduces Automated Tracking for Influencer Marketing…

TechBytes with Neta Agmon, Director of Product, Cloudinary

Neta Agmon Director of Product, Cloudinary Video and visual storytelling are inter-connected and make personalization campaigns more effective. There are many vital components in delivering a flawless video experience across channels. Neta Agmon, Director of Product, Cloudinary, reveals more about Video Management and her team's work with Digital Asset Management.Tell us about your role at Cloudinary and the team and technology that you handle. I’m a director of product at Cloudinary, managing our newly launched…

OmniBazaar Releases Advanced “Peer-To-Peer-To-Peer” Network Architecture

OmniBazaar, Inc. announced that it has released an updated version of its e-commerce marketplace software, OmniBazaar. The new version uses the company's patented "peer-to-peer-to-peer" network architecture. The advanced design solves a long-standing problem with peer-to-peer systems. Older peer-to-peer systems require that users keep the peer-to-peer networking software running and stay connected to the internet to participate in e-commerce or file sharing. The new OmniBazaar network architecture allows users to sell…

Estimote’s Futuristic Beacon Enables Marketers to Undertake Location-Based Marketing

After Launching Their First Beacon in 2013, Estimote Announced the Arrival of Their Highly Evolved Product, ‘the Estimote LTE Powered Beacon’ Estimote believes that the applications of the future will not be installed on electronic devices like phones, tablets or computers. Application developers of the future will leverage the physical world as a context to build applications. The core element in developing applications of tomorrow would be that of an object’s or an individual’s location. Applications will be installed…

Granicus Releases Report on Citizen Engagement across Top Digital Channels

The Benchmark Report of 2018 Highlights Trends, Tips and Top-Performers That Support the Public Sector by Increasing Engagement and Outreach Granicus is a leading provider of cloud-based software solutions to the government, and it just released its 2018 Benchmark Report. The report provides public sector leaders with proven metrics which enhances digital strategies and leads to an increase in engagement. The report is based on an in-depth analysis of engagement metrics of more than 4,000 organizations that make use of…

Interview with Michelle Eichner, Founder and CEO, Digitile

"The average corporate marketing team uses 91 different cloud tools in their tech stack."Tell us about your journey into technology. How did you end up as a CEO from being a VP Product? My marketing career led me into the tech industry. In the infancy of the “dot-com” boom of the late 1990s, I worked for Net Perception where I was doing B2B marketing for recommendation software before Amazon’s recommendation engine existed. I was a liaison between business and the tech community because I could speak both languages. As a…

Litmus Reveals New Integration with Salesforce Marketing Cloud

The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud Litmus, the leading platform for email testing, creation, and analysis, launched a new integration with the Salesforce Marketing Cloud. The new integration allows marketers an automated and efficient way to test their campaigns, streamline workflows, and troubleshoot emails, all within the Salesforce Marketing Cloud. Litmus has been focused on providing powerful tools for email creation and collaboration along with the…

Squirro Breaks Into Forrester’s List of Leading Augmented Intelligence-Based Analytics Platforms

Squirro has announced that it has been included in Forrester Research, Inc.’s “Master The Mechanics Of Analytics For Revenue Growth” report, published on 16 August 2018. The report examines common revenue-supporting objectives for B2B customer insights (CI) leaders supporting marketing and sales as well as “how-to” analytical techniques to drive these objectives. Squirro is a leading Augmented Intelligence solutions provider. At the time of this announcement, Dorian Selz, CEO and Co-founder of Squirro, said, “This report…

Generation Z Report Reveals Them to Be Social Foodies with Declining Interest in Cars and Retail Malls

Back-To-School Report by Engagement Labs Declares Gen Z to Be a "TotalSocial Generation" For decades, the most important right of passage for American teenagers was the purchase of a first car to drive to the mall to hang out with friends. A new analysis of teenage conversation patterns by Engagement Labs shows that teens today—popularly known as Generation Z—present an entirely new challenge to marketers. Enabled by mobile devices, ride sharing, and a penchant for walkable restaurants and retail, teenagers are shunning…

Cinedigm Partners with Tubi to Launch Suite of Channels on the New Tubi Channels VOD Platform

The Suite Includes Popular Digital-First Networks CONtv, DOVE CHANNEL, DOCURAMA, WHAM, HALLYPOP, and COMBAT GO Cinedigm has partnered with Tubi, the leading free movie and TV streaming service, to launch a suite of six of the Company’s popular digital-first channels on the landmark Tubi Channels streaming service—a curated VOD platform featuring content from major networks, studios, streaming services, and media companies, allowing viewers to enjoy their favorite movies and television series in one convenient place and…

Marketo Appoints Mika Yamamoto as Global President to Deliver End-To-End Customer Experience

Former SAP Chief Digital Marketing Officer Will Drive New Growth and Operational Efficiencies Marketo, Inc., the leading provider of marketing engagement, automation, and attribution software, announced the continued expansion of its leadership team with the appointment of Mika Yamamoto as Global President. As the former Chief Digital Marketing Officer (CDMO) for SAP, Yamamoto brings 20 plus years of enterprise marketing experience to Marketo, and will focus on delivering a world-class, end-to-end experience for Marketo's…

Tact.ai Named to Fourth Consecutive Constellation ShortList for Sales Productivity

Conversational AI Platform Recognized for Driving Sales Transformation Tact.ai, a conversational AI sales platform, announced it was named to the Constellation ShortList for Sales Productivity in Q3 2018. This marks the fourth consecutive placement for the company on the coveted list of top companies helping reshape enterprise sales. The technology vendors included in the Constellation ShortList offer the key requirements for early adopters pursuing digital transformation initiatives. For today's sellers, consumer…

E-commerce Report Finds 91% of Retailers Expect Online Revenue Growth this Year

SLI Systems' H1 2018 Study of Hundreds of Retailers Provides Mid-Year Outlook on State of E-Commerce SLI Systems, a leader in online retail product discovery solutions, published a new report on the state of e-commerce. Based on recent survey results from hundreds of mid-sized retailers, the H1 2018 E-commerce Performance Indicators and Confidence (EPIC) Report highlights top focus areas for the year, including: how retailers feel about heated competition from Amazon, the investments they are making in new technology, how…

fishbat Shares Four Strategies to Boost CRO

fishbat Shares Four Psychological CRO Tactics to Help Build a Stronger Brand Appeal Towards Customers CRO or conversion rate optimization is an important element for consumers to take some sort of action when they visit a website. CRO serves as the ultimate sign-off when customers are exposed to website content. Brands need to understand user psychology behind how users interact with a website. fishbat ensures that their CRO strategy will allow every web page to harness greater value. fishbat talks about the following…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NMPi Receives Premium Google Comparison Shopping Partner Badge Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows…

Amplero Welcomes Ted Bardusch, Pete Baltaxe, to Executive Team

New Tech Leadership to Accelerate Delivery of AI Marketing Products for Consumer Brands This week Amplero announced the addition of two senior Seattle-area technology executives. Ted Bardusch will join as Head of Engineering and Operations. Pete Baltaxe will serve as Head of Product. Bardusch and Baltaxe will play key roles in the development of new capabilities of the award-winning Amplero AI Marketing Hub. In concert with the key engineering and product hires, Amplero is releasing its new Amplero Audiences customer…

Periscope Data Experiences Dramatic Growth in 2018, Develops New Technology Partnerships and Builds All-Star Client Roster

Company Announces 180+ Expansion Deals Closed, 70 Percent Increase in Average New Deal Size, Opens New San Francisco HQ Periscope Data, the world's leading analytics platform for data professionals, announced a series of technology investments, partnerships and clients in 2018 to add to their growing footprint in the analytics market. Periscope Data works with companies across the most innovative industries including Transportation/Logistics, SaaS, Media & Entertainment, Finance and Healthcare/Tech, and these…