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Sales Intelligence 101: Demystifying the State of B2B Buying in 2018

Enabling Better Sales Conversations Begins with a Better Insight into the Market and Prospects, Says TechTarget CMO In the challenge to win B2B buying game, every marketing and sales teams are drawn to the same line -- Score with the right account with personalization and real-time intent. In a candid chat with TechTarget's CMO, John Steinert reveals why better sales motions and sales conversations are keys to mastering the rising tide of B2B buying using sales intelligence tools. Tell us about the ‘State of B2B Buying’…

Tethr Adds to Leadership Team to Capitalize on Rapid Growth and Demand for AI-based Communications Intelligence

Strategic Executive Hires to Build on Company Momentum and Propel Product, Research and Marketing Initiatives Tethr, the leading AI-powered communication intelligence platform for enterprise insight centers has announced that industry veterans Matt Dixon and Dean Cruse have joined the company to build out and lead its product and marketing organizations. These leadership team additions come as Tethr has seen significant growth, more than doubling its team since 2017. "Companies are sitting on the largest data set on…

How Deep is the Permeation of Artificial Intelligence?

AI and ML Are Being Shaped into the New-Generation High-Tech Atmospheres That Are Slowly but Surely, Taking over the World Artificial Intelligence or AI has sunk its roots deep into the world of technology. We’d read sci-fi novels implementing ghost tech that is surreal. Today, a lot of that sci-fi technologies are realistically possible (or inching closer to reality), since we’ve reached that platform of intelligence and ability. AI has powered numerous platforms with revolutionized content. AI-driven technology…

Five Ways Artificial Intelligence is Transforming B2B Sales

A Brief Insight Into How Artificial Intelligence Has Changed the Business Landscape Everybody knows ‘The Power of Now’, and that’s exactly why you should know and adopt AI. Artificial Intelligence is no more a theory of the future as it continues to have an unprecedented impact on businesses globally. In less than 10 years, B2B enterprises have begun to implement Artificial Intelligence (AI) to accelerate their growth and revenues. All the fears of humans losing their jobs to AI and machines may not be true after all,…

Tremor Video DSP and Cuebiq Join Forces to Bring First Geo-Behavioral Targeting on CTV

MullenLowe Mediahub is First Agency to Utilize Breakthrough OTT Targeting for Its Clients Tremor Video DSP, the leading programmatic video platform, and Cuebiq, a leading location intelligence, and measurement company, has announced their exclusive partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. As part of a preferred partnership, MullenLowe Mediahub will be the first agency to execute this innovative audience hyper-targeting for its clients. Recommended…

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of Sysomos, a leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news, and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping…

CARTO Makes Location Intelligence More Accessible and Faster to Deliver Business Results

Pre-Defined Applications from CARTO, Partners and Developer Enhancements to CARTO's Platform Make User Adoption Easier Than Ever In their second announcement of the day, CARTO unveiled a set of enhancements to its software platform designed to make Location Intelligence solution development easier and faster. This means that CARTO customers and partners can rapidly build and deploy LI applications to address a wide variety of business challenges. Currently, CARTO's Location Intelligence platform turns location data into…

Unlock Location Intelligence Capabilities with CARTO’s New Data Enhancements

The Announcement Includes Integration of Third-Party Data Streams, a New Interface for Data Scientists Designed to Augment Location Intelligence Analytics Madrid-based location intelligence platform, CARTO, has unveiled a new data strategy at the ongoing CARTO Locations conference. The new data strategy is anchored on derivative data streams, which optimize modern location data sources to help organizations to better harness the power of location intelligence across a variety of business challenges. Recommended Read: …

How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business

Every year, new advancements in the technology space have assisted businesses by creating new opportunities for customer outreach. One of greatest technologies of our time is Artificial Intelligence (AI) which has been creating quite the buzz in the B2B arena. Even though marketers have tested the waters when it comes to machine learning algorithms, there is still major ground to be covered when it comes to predictive analytics, personalization, statistical analysis as well as lead generation. Given its potential, Artificial…

Clickback Says Artificial Intelligence Exploded Into B2B Marketing in 2017

 2018 Promises to Be Even More of a Banner Year for Artificial Intelligence in This Lucrative Area The year 2017 saw many technological advances, including the rapid growth of artificial intelligence (AI) in B2B marketing. Overall, AI has affected many different parts of the marketing strategy, as well, including account identification. Predictive intelligence is one major area of AI making advances into areas such as voice assistants and smart home technology and is utilized by Clickback’s robust B2B lead generation…

TechBytes with John Hurley, Senior Director, Product Marketing, Radius Intelligence

John Hurley Senior Director, Product Marketing, Radius Intelligence Account-Based Marketing is exploding! In 2018, B2B marketers are eager to learn the ‘how’ of ABM from real people who are practicing it every day. Connecting these real people to B2B marketers, Demandbase's ABM Innovation Summit 2018 is focused on bringing the real-life ABM examples from thought leaders and hands-on practitioners. In this TechByte, we spoke to the seasoned ABM practitioner at Radius Intelligence, John Hurley. Tell us about your role…

Decibel Launches New Digital Experience Intelligence Scoring Capability

Digital Experience Intelligence Platform Offers Unique Capability to Quantify Multiple Facets of Online Experience Decibel, the leader in digital experience intelligence innovation for enterprise businesses, has announced the launch of its Digital Experience Intelligence platform at this week’s Adobe Summit. The platform uses a new dataset and machine learning to automatically score the quality of digital customer experience. This intelligence is designed to help marketers further maximize opportunities to improve…

TechBytes with Mark Woollen, Chief Product Officer, Radius Intelligence

Mark Woollen Chief Product Officer, Radius Intelligence Real-time sales intelligence can accelerate sales deals. Behavioral Data and Audience Segmentation, when they come together, could enable organizations to solve the major pain points during sales prospecting campaigns. To understand how contemporary B2B data and predictive marketing software helps marketers build a 'Network-Effect’ driven model, we spoke to Mark Woollen, CPO at Radius Intelligence.Tell us about your role at Radius and the team/ technology you…

Fractal Analytics Humanizes AI: Acquires Behavioral Architecture Firm Final Mile

Global Leader in Human-Centered AI Adds the 'Nudge' Theory to Its Toolkit Fractal Analytics, the global leader in artificial intelligence and analytics that powers decision-making in Fortune 500 companies, announced the acquisition of Final Mile. Final Mile is a pioneer in driving behavior change, integrating cognitive neuroscience, behavioral economics and design to solve critical business and developmental sector challenges. "While artificial intelligence is becoming an integral part of products and services we…

InMoment Unites Two Essentials for Dominating the Experience Economy in The CX Intelligence Cloud™

New Platform Provides A Modernized Feedback Environment To Enrich Data And The Customer Experience, Including Beautiful And Engaging Surveys, Video, Voice, And More InMoment announced the immediate availability of the next evolution of its technology platform—the CX Intelligence Cloud™—arming the world’s largest and most successful brands with creative self-service to effectively manage what, where, and when they engage customers in feedback, as well as advanced data science to better understand and deliver customized…

Episerver Announces a New Visitor Intelligence Product and Releases a Headless API

Episerver Insight™ Provides Deep Customer Journey Analyses. The Headless API™ Makes It Easier to Engage With the Growing Number of Devices in the Internet of Things Leading digital marketing experience company, Episerver, has announced the launch of Episerver Insight and a new Headless API. These new launches would help organizations gain visitor intelligence and deliver more seamless experiences for their customers everywhere they engage. Visitor Intelligence for Personalized Journeys Episerver Insight allows modern…

Slice Intelligence Hires Top Digital Media Measurement Innovator to Expand Client Roster and Dataset

Former EVP of ComScore to lead Research, Product, Operations and Sales teams Slice Intelligence, the leading e-commerce and analytics firm with a panel of over 5 million online shoppers, announced that it has hired Bob Ivins as General Manager and Senior Vice President of Data Products and Market Research. Ivins has been at the forefront of digital media measurement since its inception and is widely recognized as an industry innovator. A proven entrepreneur and company builder, Ivins led successful businesses built…

AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data Intelligence

Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century I always felt that Issac Asimov and Sigmund Freud would have made a fabulous pair as a CTO and a CMO, running a tech company in 2018. Why? Science and creativity, with a touch of human emotion, can solve all the pain points that marketers face today. Most marketing leaders would agree that AI will remain a …

Adobe Unveils New Advanced Analytics Products for Faster, Better Customer Intelligence

New Capabilities Within Adobe Analytics Would Enable High-Growth Brands To Derive Meaningful Insights Faster, And With More Precision In its recent annual 2017 Digital Marketing Study, Adobe reported that most brands are taking significant strides towards digital maturity. Almost a quarter of these brands have actually self-reported themselves to be at the cusp of “advanced” maturity level. Taking a cue from the study’s findings, Adobe Analytics debuted a series of innovations which arm teams and workers with intelligence…

ViewLift Enhances Platform Services with Artificial Intelligence Technology

Platform Provides Advanced Data Solutions and Services for Operators ViewLift, an industry leading digital distribution and monetization company, has incorporated artificial intelligence engine technology into its platform. ViewLift Intelligence (VLI) uses the latest data science and artificial intelligence technology to provide enhanced customer behavioral insights and retention tools for operators. These analytic and retention services are integrated within the ViewLift platform, allowing clients to execute targeted…